Datenschutzerklärung

1) Information über die Erhebung personenbezogener Daten und Kontaktdaten des Verantwortlichen

1.1 Wir freuen uns, dass Sie unsere Website besuchen und bedanken uns für Ihr Interesse. Im Folgenden informieren wir Sie über den Umgang mit Ihren personenbezogenen Daten bei der Nutzung unserer Website. Personenbezogene Daten sind hierbei alle Daten, mit denen Sie persönlich identifiziert werden können.

1.2 Verantwortlicher für die Datenverarbeitung auf dieser Website im Sinne der Datenschutz-Grundverordnung (DSGVO) ist Livarea e.K., Friedrichstraße 114a, 10117 Berlin, Deutschland, Tel.: 0049 (0)30 60 40 31 26, E-Mail: ms@livarea.de. Der für die Verarbeitung von personenbezogenen Daten Verantwortliche ist diejenige natürliche oder juristische Person, die allein oder gemeinsam mit anderen über die Zwecke und Mittel der Verarbeitung von personenbezogenen Daten entscheidet.

1.3 Diese Website nutzt aus Sicherheitsgründen und zum Schutz der Übertragung personenbezogener Daten und anderer vertraulicher Inhalte (z.B. Bestellungen oder Anfragen an den Verantwortlichen) eine SSL-bzw. TLS-Verschlüsselung. Sie können eine verschlüsselte Verbindung an der Zeichenfolge „https://“ und dem Schloss-Symbol in Ihrer Browserzeile erkennen.

2) Datenerfassung beim Besuch unserer Website

Bei der bloß informatorischen Nutzung unserer Website, also wenn Sie sich nicht registrieren oder uns anderweitig Informationen übermitteln, erheben wir nur solche Daten, die Ihr Browser an unseren Server übermittelt (sog. „Server-Logfiles“). Wenn Sie unsere Website aufrufen, erheben wir die folgenden Daten, die für uns technisch erforderlich sind, um Ihnen die Website anzuzeigen:

• Unsere besuchte Website
• Datum und Uhrzeit zum Zeitpunkt des Zugriffes
• Menge der gesendeten Daten in Byte
• Quelle/Verweis, von welchem Sie auf die Seite gelangten
• Verwendeter Browser
• Verwendetes Betriebssystem
• Verwendete IP-Adresse (ggf.: in anonymisierter Form)

Die Verarbeitung erfolgt gemäß Art. 6 Abs. 1 lit. f DSGVO auf Basis unseres berechtigten Interesses an der Verbesserung der Stabilität und Funktionalität unserer Website. Eine Weitergabe oder anderweitige Verwendung der Daten findet nicht statt. Wir behalten uns allerdings vor, die Server-Logfiles nachträglich zu überprüfen, sollten konkrete Anhaltspunkte auf eine rechtswidrige Nutzung hinweisen.

3) Cookies

Um den Besuch unserer Website attraktiv zu gestalten und die Nutzung bestimmter Funktionen zu ermöglichen, verwenden wir auf verschiedenen Seiten sogenannte Cookies. Hierbei handelt es sich um kleine Textdateien, die auf Ihrem Endgerät abgelegt werden. Einige der von uns verwendeten Cookies werden nach dem Ende der Browser-Sitzung, also nach Schließen Ihres Browsers, wieder gelöscht (sog. Sitzungs-Cookies). Andere Cookies verbleiben auf Ihrem Endgerät und ermöglichen, Ihren Browser beim nächsten Besuch wiederzuerkennen (sog. persistente Cookies). Werden Cookies gesetzt, erheben und verarbeiten diese im individuellen Umfang bestimmte Nutzerinformationen wie Browser- und Standortdaten sowie IP-Adresswerte. Persistente Cookies werden automatisiert nach einer vorgegebenen Dauer gelöscht, die sich je nach Cookie unterscheiden kann. Die Dauer der jeweiligen Cookie-Speicherung können Sie der Übersicht zu den Cookie-Einstellungen Ihres Webbrowsers entnehmen.

Teilweise dienen die Cookies dazu, durch Speicherung von Einstellungen den Bestellprozess zu vereinfachen (z.B. Merken des Inhalts eines virtuellen Warenkorbs für einen späteren Besuch auf der Website). Sofern durch einzelne von uns eingesetzte Cookies auch personenbezogene Daten verarbeitet werden, erfolgt die Verarbeitung gemäß Art. 6 Abs. 1 lit. b DSGVO entweder zur Durchführung des Vertrages, gemäß Art. 6 Abs. 1 lit. a DSGVO im Falle einer erteilten Einwilligung oder gemäß Art. 6 Abs. 1 lit. f DSGVO zur Wahrung unserer berechtigten Interessen an der bestmöglichen Funktionalität der Website sowie einer kundenfreundlichen und effektiven Ausgestaltung des Seitenbesuchs.

Bitte beachten Sie, dass Sie Ihren Browser so einstellen können, dass Sie über das Setzen von Cookies informiert werden und einzeln über deren Annahme entscheiden oder die Annahme von Cookies für bestimmte Fälle oder generell ausschließen können. Jeder Browser unterscheidet sich in der Art, wie er die Cookie-Einstellungen verwaltet. Diese ist in dem Hilfemenü jedes Browsers beschrieben, welches Ihnen erläutert, wie Sie Ihre Cookie-Einstellungen ändern können. Diese finden Sie für die jeweiligen Browser unter den folgenden Links:

Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies
Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen
Chrome: https://support.google.com/chrome/answer/95647?hl=de&hlrm=en
Safari: https://support.apple.com/de-de/guide/safari/sfri11471/mac
Opera: https://help.opera.com/de/latest/web-preferences/#cookies

Bitte beachten Sie, dass bei Nichtannahme von Cookies die Funktionalität unserer Website eingeschränkt sein kann.

4) Kontaktaufnahme

Im Rahmen der Kontaktaufnahme mit uns (z.B. per Kontaktformular oder E-Mail) werden personenbezogene Daten erhoben. Welche Daten im Falle der Nutzung eines Kontaktformulars erhoben werden, ist aus dem jeweiligen Kontaktformular ersichtlich. Diese Daten werden ausschließlich zum Zweck der Beantwortung Ihres Anliegens bzw. für die Kontaktaufnahme und die damit verbundene technische Administration gespeichert und verwendet. Rechtsgrundlage für die Verarbeitung dieser Daten ist unser berechtigtes Interesse an der Beantwortung Ihres Anliegens gemäß Art. 6 Abs. 1 lit. f DSGVO. Zielt Ihre Kontaktierung auf den Abschluss eines Vertrages ab, so ist zusätzliche Rechtsgrundlage für die Verarbeitung Art. 6 Abs. 1 lit. b DSGVO. Ihre Daten werden nach abschließender Bearbeitung Ihrer Anfrage gelöscht. Dies ist der Fall, wenn sich aus den Umständen entnehmen lässt, dass der betroffene Sachverhalt abschließend geklärt ist und sofern keine gesetzlichen Aufbewahrungspflichten entgegenstehen.

5) Datenverarbeitung bei Eröffnung eines Kundenkontos und zur Vertragsabwicklung

Gemäß Art. 6 Abs. 1 lit. b DSGVO werden personenbezogene Daten weiterhin erhoben und verarbeitet, wenn Sie uns diese zur Durchführung eines Vertrages oder bei der Eröffnung eines Kundenkontos mitteilen. Welche Daten erhoben werden, ist aus den jeweiligen Eingabeformularen ersichtlich. Eine Löschung Ihres Kundenkontos ist jederzeit möglich und kann durch eine Nachricht an die o.g. Adresse des Verantwortlichen erfolgen. Wir speichern und verwenden die von Ihnen mitgeteilten Daten zur Vertragsabwicklung. Nach vollständiger Abwicklung des Vertrages oder Löschung Ihres Kundenkontos werden Ihre Daten mit Rücksicht auf steuer- und handelsrechtliche Aufbewahrungsfristen gesperrt und nach Ablauf dieser Fristen gelöscht, sofern Sie nicht ausdrücklich in eine weitere Nutzung Ihrer Daten eingewilligt haben oder eine gesetzlich erlaubte weitere Datenverwendung von unserer Seite vorbehalten wurde.

6) Kommentarfunktion

Im Rahmen der Kommentarfunktion auf dieser Website werden neben Ihrem Kommentar auch Angaben zum Zeitpunkt der Erstellung des Kommentars und der von Ihnen gewählte Kommentatorenname gespeichert und auf dieser Website veröffentlicht. Ferner wird Ihre IP-Adresse mitprotokolliert und gespeichert. Diese Speicherung der IP-Adresse erfolgt aus Sicherheitsgründen und für den Fall, dass die betroffene Person durch einen abgegebenen Kommentar die Rechte Dritter verletzt oder rechtswidrige Inhalte postet. Ihre E-Mailadresse benötigen wir, um mit Ihnen in Kontakt zu treten, falls ein Dritter Ihren veröffentlichten Inhalt als rechtswidrig beanstanden sollte. Rechtsgrundlagen für die Speicherung Ihrer Daten sind die Art. 6 Abs. 1 lit. b und f DSGVO. Wir behalten uns vor, Kommentare zu löschen, wenn sie von Dritten als rechtswidrig beanstandet werden.

7) Datenverarbeitung zur Bestellabwicklung

7.1 - Übermittlung von Bilddateien zur Bestellabwicklung per Upload-Funktion
Auf unserer Website bieten wir Kunden die Möglichkeit, durch die Übermittlung von Bilddateien über eine Upload-Funktion die Personalisierung von Produkten zu beauftragen. Dabei wird das eingereichte Bildmotiv als Vorlage für die Personalisierung des gewählten Produktes verwendet.
Über das Upload-Formular auf der Website kann der Kunde eine oder mehrere Bilddateien aus dem Speicher des verwendeten Endgerätes unmittelbar per automatisierter, verschlüsselter Datenübertragung an uns übermitteln. Wir erfassen, speichern und verwenden die übermittelten Dateien daraufhin ausschließlich zur Anfertigung des personalisierten Produktes im Sinne der jeweiligen Leistungsbeschreibung auf unserer Website. Sofern die übermittelten Bilddateien zur Anfertigung und Abwicklung der Bestellung an spezielle Dienstleister weitergegeben werden, werden Sie hierüber in den folgenden Absätzen explizit informiert. Eine darüberhinausgehende Weitergabe erfolgt nicht. Sofern die übermittelten Dateien bzw. die digitalen Motive personenbezogene Daten (insbesondere Abbildungen von identifizierbaren Personen) enthalten, erfolgen sämtliche soeben benannten Verarbeitungsvorgänge ausschließlich zum Zwecke der Abwicklung Ihrer Online-Bestellung gemäß Art. 6 Abs. 1 lit. b DSGVO. Nach abschließender Abwicklung der Bestellung werden die übermittelten Bilddateien automatisch und vollständig gelöscht.
- Übermittlung von Bilddateien zur Bestellabwicklung per E-Mail
Auf unserer Website bieten wir Kunden die Möglichkeit, durch die Übermittlung von Bilddateien per E-Mail die Personalisierung von Produkten zu beauftragen. Dabei wird das eingereichte Bildmotiv als Vorlage für die Personalisierung des gewählten Produktes verwendet.
Über die auf der Website mitgeteilte Mailadresse kann der Kunde eine oder mehrere Bilddateien aus dem Speicher des verwendeten Endgerätes an uns übermitteln. Wir erfassen, speichern und verwenden die so übermittelten Dateien daraufhin ausschließlich zur Anfertigung des personalisierten Produktes im Sinne der jeweiligen Leistungsbeschreibung auf unserer Website. Sofern die übermittelten Bilddateien zur Anfertigung und Abwicklung der Bestellung an spezielle Dienstleister weitergegeben werden, werden Sie hierüber in den folgenden Absätzen explizit informiert. Eine darüberhinausgehende Weitergabe erfolgt nicht. Sofern die übermittelten Dateien bzw. die digitalen Motive personenbezogene Daten (insbesondere Abbildungen von identifizierbaren Personen) enthalten, erfolgen sämtliche soeben benannten Verarbeitungsvorgänge ausschließlich zum Zwecke der Abwicklung Ihrer Online-Bestellung gemäß Art. 6 Abs. 1 lit. b DSGVO. Nach abschließender Abwicklung der Bestellung werden die übermittelten Bilddateien automatisch und vollständig gelöscht.

7.2 Soweit für die Vertragsabwicklung zu Liefer- und Zahlungszwecken erforderlich, werden die von uns erhobenen personenbezogenen Daten gemäß Art. 6 Abs. 1 lit. b DSGVO an das beauftragte Transportunternehmen und das beauftragte Kreditinstitut weitergegeben.

Sofern wir Ihnen auf Grundlage eines entsprechenden Vertrages Aktualisierungen für Waren mit digitalen Elementen oder für digitale Produkte schulden, verarbeiten wir die von Ihnen bei der Bestellung übermittelten Kontaktdaten (Name, Anschrift, Mailadresse), um Sie im Rahmen unserer gesetzlichen Informationspflichten gemäß Art. 6 Abs. 1 lit. c DSGVO auf geeignetem Kommunikationsweg (etwa postalisch oder per Mail) über anstehende Aktualisierungen im gesetzlich vorgesehenen Zeitraum persönlich zu informieren. Ihre Kontaktdaten werden hierbei streng zweckgebunden für Mitteilungen über von uns geschuldete Aktualisierungen verwendet und zu diesem Zweck durch uns nur insoweit verarbeitet, wie dies für die jeweilige Information erforderlich ist.

Zur Abwicklung Ihrer Bestellung arbeiten wir ferner mit dem / den nachstehenden Dienstleister(n) zusammen, die uns ganz oder teilweise bei der Durchführung geschlossener Verträge unterstützen. An diese Dienstleister werden nach Maßgabe der folgenden Informationen gewisse personenbezogene Daten übermittelt.

7.3 Verwendung von Paymentdienstleistern (Zahlungsdiensten)

- Paypal
Bei Zahlung via PayPal, Kreditkarte via PayPal, Lastschrift via PayPal oder – falls angeboten - "Kauf auf Rechnung" oder „Ratenzahlung“ via PayPal geben wir Ihre Zahlungsdaten im Rahmen der Zahlungsabwicklung an die PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (nachfolgend "PayPal"), weiter. Die Weitergabe erfolgt gemäß Art. 6 Abs. 1 lit. b DSGVO und nur insoweit, als dies für die Zahlungsabwicklung erforderlich ist.
PayPal behält sich für die Zahlungsmethoden Kreditkarte via PayPal, Lastschrift via PayPal oder – falls angeboten - "Kauf auf Rechnung" oder „Ratenzahlung“ via PayPal die Durchführung einer Bonitätsauskunft vor. Hierfür werden Ihre Zahlungsdaten gegebenenfalls gemäß Art. 6 Abs. 1 lit. f DSGVO auf Basis des berechtigten Interesses von PayPal an der Feststellung Ihrer Zahlungsfähigkeit an Auskunfteien weitergegeben. Das Ergebnis der Bonitätsprüfung in Bezug auf die statistische Zahlungsausfallwahrscheinlichkeit verwendet PayPal zum Zweck der Entscheidung über die Bereitstellung der jeweiligen Zahlungsmethode. Die Bonitätsauskunft kann Wahrscheinlichkeitswerte enthalten (sog. Score-Werte). Soweit Score-Werte in das Ergebnis der Bonitätsauskunft einfließen, haben sie ihre Grundlage in einem wissenschaftlich anerkannten mathematisch-statistischen Verfahren. In die Berechnung der Score-Werte fließen unter anderem, aber nicht ausschließlich, Anschriftendaten ein. Weitere datenschutzrechtliche Informationen, unter anderem zu den verwendeten Auskunfteien, entnehmen Sie bitte der Datenschutzerklärung von PayPal: https://www.paypal.com/de/webapps/mpp/ua/privacy-full
Sie können dieser Verarbeitung Ihrer Daten jederzeit durch eine Nachricht an PayPal widersprechen. Jedoch bleibt PayPal ggf. weiterhin berechtigt, Ihre personenbezogenen Daten zu verarbeiten, sofern dies zur vertragsgemäßen Zahlungsabwicklung erforderlich ist.
- Secupay
Wenn Sie sich für die Kreditkartenzahlung des Paymentdienstleisters secupay entscheiden, erfolgt die Zahlungsabwicklung über den Paymentdienstleister secupay AG, Goethestraße 6, 01896 Pulsnitz, an den wir Ihre im Rahmen des Bestellvorgangs mitgeteilten Informationen nebst den Informationen über Ihre Bestellung gemäß Art. 6 Abs. 1 lit. b DSGVO weitergeben. Die Weitergabe Ihrer Daten erfolgt ausschließlich zum Zweck der Zahlungsabwicklung mit dem Paymentdienstleister secupay und nur insoweit, als sie hierfür erforderlich ist.
Bei Auswahl der Zahlungsarten "Rechnungskauf" via secupay oder „Bankeinzug (Lastschrift)“ via secupay werden Sie im Bestellablauf aufgefordert, Ihre persönlichen Daten (Vor- und Nachname, Straße, Hausnummer, Postleitzahl, Ort, Geburtsdatum, E-Mail-Adresse, Telefonnummer, Bankleitzahl und Kontonummer) anzugeben. Um unser berechtigtes Interesse an der Feststellung der Zahlungsfähigkeit unserer Kunden zu wahren, werden diese Daten von uns gemäß Art. 6 Abs. 1 lit. f DSGVO zum Zweck einer Bonitätsprüfung an die secupay AG, Goethestr. 6, 01896 Pulsnitz ("secupay") weitergeleitet. Secupay prüft auf Basis der von Ihnen angegebenen persönlichen Daten sowie weiterer Daten (wie etwa Warenkorb, Rechnungsbetrag, Bestellhistorie, Zahlungserfahrungen), ob die von Ihnen ausgewählte Zahlungsmöglichkeit im Hinblick auf Zahlungs- und/oder Forderungsausfallrisiken gewährt werden kann. Zur Entscheidung im Rahmen der Antragsprüfung können neben secupay-internen Kriterien gemäß Art. 6 Abs. 1 lit. f DSGVO auch Identitäts- und Bonitätsinformationen von folgenden Auskunfteien einbezogen werden:
- infoscore Consumer Data GmbH (arvato), Rheinstraße 99, D-76532 Baden-Baden, Tel.: +49 (0)7221-5040-1000, Fax: -1001
- Creditreform Boniversum GmbH, Hammfelddamm 13, 41460 Neuss, Tel.: +49 (0)2131-109-501, Fax: -557
- EOS Payment Solutions GmbH, Steindamm 80, 200 Hamburg
Die Bonitätsauskunft kann Wahrscheinlichkeitswerte enthalten (sog. Score-Werte). Soweit Score-Werte in das Ergebnis der Bonitätsauskunft einfließen, haben sie ihre Grundlage in einem wissenschaftlich anerkannten mathematisch-statistischen Verfahren. In die Berechnung der Score-Werte fließen unter anderem, aber nicht ausschließlich, Anschriftendaten ein.
Sie können dieser Verarbeitung Ihrer Daten jederzeit durch eine Nachricht an den für die Datenverarbeitung Verantwortlichen oder gegenüber Secupay widersprechen. Jedoch bleibt Secupay ggf. weiterhin berechtigt, Ihre personenbezogenen Daten zu verarbeiten, sofern dies zur vertragsgemäßen Zahlungsabwicklung erforderlich ist.

8) Verwendung von Sozialen Medien: Videos

Verwendung von Youtube-Videos

Diese Website nutzt die Youtube-Einbettungsfunktion zur Anzeige und Wiedergabe von Videos des Anbieters „Youtube“, der zu der Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Irland („Google“) gehört.

Hierbei wird der erweiterte Datenschutzmodus verwendet, der nach Anbieterangaben eine Speicherung von Nutzerinformationen erst bei Wiedergabe des/der Videos in Gang setzt. Wird die Wiedergabe eingebetteter Youtube-Videos gestartet, setzt der Anbieter „Youtube“ Cookies ein, um Informationen über das Nutzerverhalten zu sammeln. Hinweisen von „Youtube“ zufolge dienen diese unter anderem dazu, Videostatistiken zu erfassen, die Nutzerfreundlichkeit zu verbessern und missbräuchliche Handlungsweisen zu unterbinden. Wenn Sie bei Google eingeloggt sind, werden Ihre Daten direkt Ihrem Konto zugeordnet, wenn Sie ein Video anklicken. Wenn Sie die Zuordnung mit Ihrem Profil bei YouTube nicht wünschen, müssen Sie sich vor Aktivierung des Buttons ausloggen. Google speichert Ihre Daten (selbst für nicht eingeloggte Nutzer) als Nutzungsprofile und wertet diese aus. Eine solche Auswertung erfolgt insbesondere gemäß Art. 6 Abs. 1 lit. f DSGVO auf Basis der berechtigten Interessen von Google an der Einblendung personalisierter Werbung, Marktforschung und/oder bedarfsgerechten Gestaltung seiner Website. Ihnen steht ein Widerspruchsrecht zu gegen die Bildung dieser Nutzerprofile, wobei Sie sich zur Ausübung dessen an YouTube richten müssen. Im Rahmen der Nutzung von Youtube kann es auch zu einer Übermittlung von personenbezogenen Daten an die Server der Google LLC. in den USA kommen.
Unabhängig von einer Wiedergabe der eingebetteten Videos wird bei jedem Aufruf dieser Website eine Verbindung zum Google-Netzwerk aufgenommen, was ohne unseren Einfluss weitere Datenverarbeitungsvorgänge auslösen kann.

Weitere Informationen zum Datenschutz bei „Youtube“ finden Sie in den Youtube-Nutzungsbedingungen unter https://www.youtube.com/static?template=terms sowie in der Datenschutzerklärung von Google unter https://www.google.de/intl/de/policies/privacy

Soweit rechtlich erforderlich, haben wir zur vorstehend dargestellten Verarbeitung Ihrer Daten Ihre Einwilligung gemäß Art. 6 Abs. 1 lit. a DSGVO eingeholt. Sie können Ihre erteilte Einwilligung jederzeit mit Wirkung für die Zukunft widerrufen. Um Ihren Widerruf auszuüben, deaktivieren Sie diesen Dienst im auf der Webseite bereitgestellten "Cookie-Consent-Tool".

9) Online-Marketing

9.1 Facebook Pixel für die Erstellung von Custom Audiences (mit Cookie Consent Tool)
Innerhalb unseres Onlineangebotes wird das sog. "Facebook-Pixel" des sozialen Netzwerkes Facebook eingesetzt, welches von der Facebook Ireland Limited, 4 Grand Canal Quare, Dublin 2, Irland ("Facebook“) betrieben wird.
Klickt ein Nutzer auf eine von uns geschaltete Werbeanzeige, die bei Facebook ausgespielt wird, wird der URL unserer verknüpften Seite durch Facebook Pixel ein Zusatz angefügt. Sofern unsere Seite über Pixel das Teilen von Daten mit Facebook erlaubt, wird dieser URL-Parameter in den Browser des Nutzers per Cookie eingeschrieben, welches unsere verknüpfte Seite selbst setzt. Dieses Cookie wird von Facebook Pixel sodann ausgelesen und ermöglicht eine Weiterleitung der Daten an Facebook.
Mit Hilfe des Facebook-Pixels ist es Facebook einerseits möglich, die Besucher unseres Onlineangebotes als Zielgruppe für die Darstellung von Anzeigen (sog. "Facebook-Ads") zu bestimmen. Dementsprechend setzen wir das Facebook-Pixel ein, um die durch uns geschalteten Facebook-Ads nur solchen Facebook-Nutzern anzuzeigen, die auch ein Interesse an unserem Onlineangebot gezeigt haben oder die bestimmte Merkmale (z.B. Interessen an bestimmten Themen oder Produkten, die anhand der besuchten Webseiten bestimmt werden) aufweisen, welche wir an Facebook übermitteln (sog. „Custom Audiences“). Mit Hilfe des Facebook-Pixels möchten wir ebenfalls sicherstellen, dass unsere Facebook-Ads dem potentiellen Interesse der Nutzer entsprechen und nicht belästigend wirken. So können wir weiter die Wirksamkeit der Facebook-Werbeanzeigen für statistische und Marktforschungszwecke auswerten, indem wir nachvollziehen, ob Nutzer nach dem Klick auf eine Facebook-Werbeanzeige auf unsere Website weitergeleitet wurden (sog. „Conversion“).
Die erhobenen Daten sind für uns anonym, bieten uns also keine Rückschlüsse auf die Identität der Nutzer. Allerdings werden die Daten von Facebook gespeichert und verarbeitet, sodass eine Verbindung zum jeweiligen Nutzerprofil möglich ist und Facebook die Daten für eigene Werbezwecke, entsprechend der Facebook- Datenverwendungsrichtlinie (https://www.facebook.com/about/privacy/) verwenden kann. Die Daten können Facebook sowie dessen Partnern das Schalten von Werbeanzeigen auf und außerhalb von Facebook ermöglichen.
Die mit dem Einsatz des Facebook Pixels einhergehenden Datenverarbeitungen erfolgen ausschließlich bei Vorliegen Ihrer ausdrücklichen Einwilligung gemäß Art. 6 Abs. 1 lit. a DSGVO. Sie können Ihre erteilte Einwilligung jederzeit mit Wirkung für die Zukunft widerrufen. Um Ihren Widerruf auszuüben, entfernen Sie das im auf der Website eingebundenen „Cookie-Consent-Tool“ gesetzte Häkchen neben der Einstellung für den „Facebook Pixel“.

9.2 Google Marketing Platform

Diese Webseite nutzt das Online Marketing Tool Google Marketing Platform des Betreibers Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Irland ("GMP").

GMP setzt Cookies ein, um für die Nutzer relevante Anzeigen zu schalten, die Berichte zur Kampagnenleistung zu verbessern oder um zu vermeiden, dass ein Nutzer die gleichen Anzeigen mehrmals sieht. Über eine Cookie-ID erfasst Google, welche Anzeigen in welchem Browser geschaltet werden und kann so verhindern, dass diese mehrfach angezeigt werden. Die Verarbeitung erfolgt auf Basis unseres berechtigten Interesses an der optimalen Vermarktung unserer Website gemäß Art. 6 Abs. 1 lit. f DSGVO.

Darüber hinaus kann GMP mithilfe von Cookie-IDs sog. Conversions erfassen, die Bezug zu Anzeigenanfragen haben. Das ist etwa der Fall, wenn ein Nutzer eine GMP-Anzeige sieht und später bei Nutzung des gleichen Browsers die Website des Werbetreibenden aufruft und über diese Website etwas kauft. Laut Google enthalten GMP-Cookies keine personenbezogenen Informationen.

Aufgrund der eingesetzten Marketing-Tools baut Ihr Browser automatisch eine direkte Verbindung mit dem Server von Google auf. Wir haben keinen Einfluss auf den Umfang und die weitere Verwendung der Daten, die durch den Einsatz dieses Tools durch Google erhoben werden und informieren Sie daher entsprechend unserem Kenntnisstand wie folgt: Durch die Einbindung von GMP erhält Google die Information, dass Sie den entsprechenden Teil unseres Internetauftritts aufgerufen oder eine Anzeige von uns angeklickt haben. Sofern Sie bei einem Dienst von Google registriert sind, kann Google den Besuch Ihrem Account zuordnen. Selbst wenn Sie nicht bei Google registriert sind bzw. sich nicht eingeloggt haben, besteht die Möglichkeit, dass der Anbieter Ihre IP-Adresse in Erfahrung bringt und speichert. Im Rahmen der Nutzung von GMP kann es auch zu einer Übermittlung von personenbezogenen Daten an die Server der Google LLC. in den USA kommen.

Wenn Sie der Teilnahme an diesem Tracking-Verfahren widersprechen möchten, können Sie Cookies für Conversion-Tracking deaktivieren, indem Sie Ihren Browser so einstellen, dass Cookies von der Domain www.googleadservices.com blockiert werden, (s. https://www.google.de/settings/ads ), wobei diese Einstellung gelöscht wird, wenn Sie Ihre Cookies deaktivieren. Alternativ können Sie sich bei der Digital Advertising Alliance unter der Internetadresse www.aboutads.info über das Setzen von Cookies informieren und Ihre gewünschten Einstellungen vornehmen. Schließlich können Sie Ihren Browser so einstellen, dass Sie über das Setzen von Cookies informiert werden und einzeln über deren Annahme entscheiden oder die Annahme von Cookies für bestimmte Fälle oder generell ausschließen. Bei der Nichtannahme von Cookies kann die Funktionalität unserer Website eingeschränkt sein.

Unter der nachstehenden Internetadresse erhalten Sie weitere Informationen über die Datenschutzbestimmungen von GMP by Google: https://www.google.de/policies/privacy/

Soweit rechtlich erforderlich, haben wir zur vorstehend dargestellten Verarbeitung Ihrer Daten Ihre Einwilligung gemäß Art. 6 Abs. 1 lit. a DSGVO eingeholt. Sie können Ihre erteilte Einwilligung jederzeit mit Wirkung für die Zukunft widerrufen. Um Ihren Widerruf auszuüben, befolgen Sie bitte die vorstehend geschilderte Möglichkeit zur Vornahme eines Widerspruchs.

9.3 LinkedIn Insight

Diese Website nutzt das Retargeting- und Conversion-Tool der LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Irland, mit dessen Hilfe Besuchern dieser Website personalisierte Werbeanzeigen auf der Plattform „LinkedIn“ angezeigt werden können.
Hierfür wird beim Besuchen unserer Website auf dem Browser Ihres Endgeräts ein Cookie, eine kleine Textdatei, gesetzt, die ihre Gültigkeit nach 120 Tagen verliert. Besucht der Nutzer bestimmte Seiten dieser Website und ist parallel in seinem LinkedIn-Account eingeloggt, wird eine Verbindung zu den Servern von LinkedIn hergestellt, über die auf der Plattform interessenbasierte Werbung angezeigt werden kann. Gleichzeitig ermöglicht das Cookie, anonyme Berichte zur Performance der Werbeanzeigen auf LinkedIn sowie Informationen zur Webseiteninteraktion zu erstellen, die uns und LinkedIn bereitgestellt werden.
Das Ausspielen von Werbung sowie die Erstellung der statistischen Berichte unterbleibt, wenn der Nutzer beim Besuch dieser Website nicht parallel in seinem LinkedIn-Account eingeloggt ist.
Die mithilfe des Cookies eingeholten Informationen lassen nie eine persönliche Identifizierung des jeweiligen Nutzers zu.
Die Informationsübermittlung erfolgt gemäß Art. 6 Abs. 1 lit. f DSGVO auf Basis unseres berechtigten Interesses an zielgerichteter Werbung und der statistischen Auswertung des Erfolgs von Produktanzeigen auf LinkedIn und dient so der Optimierung unseres Online-Angebots.

Das LinkedIn Insight Tool sowie die Anzeige der interessenbasierten Werbung auf LinkedIn können Sie durch Setzen eines Opt-Out-Cookies unter folgendem Link deaktivieren: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out

Dieses Opt-Out-Cookie funktioniert nur in diesem Browser und nur für diese Domain. Löschen Sie Ihre Cookies in diesem Browser, müssen Sie den obigen Link erneut anklicken.

Unter der nachstehenden Internetadresse erhalten Sie weitere Informationen über die Datenschutzbestimmungen von LinkedIn: https://www.linkedin.com/legal/privacy-policy#choices-oblig

Soweit rechtlich erforderlich, haben wir zur vorstehend dargestellten Verarbeitung Ihrer Daten Ihre Einwilligung gemäß Art. 6 Abs. 1 lit. a DSGVO eingeholt. Sie können Ihre erteilte Einwilligung jederzeit mit Wirkung für die Zukunft widerrufen. Um Ihren Widerruf auszuüben, befolgen Sie bitte die vorstehend geschilderte Möglichkeit zur Vornahme eines Widerspruchs.

9.4 LinkedIn Marketing Solutions

Wir verwenden auf unserem Internetauftritt "LinkedIn Marketing Solutions", einen Dienst der LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Irland (nachfolgend "LinkedIn"). Dieser ermöglicht es, Besuchern unserer Internetseiten ausgehend vom Nutzungsverhalten auf dem sozialen Netzwerk LinkedIn auf weitere eigene Inhalte hinzuweisen, die voraussichtlich dem jeweiligen Nutzerinteresse entsprechen. Die Einblendung dieser Inhalte erfolgt auf Basis einer Cookie-basierten Analyse des früheren Nutzungsverhaltens, wobei aber keine personenbezogenen Daten gespeichert werden. Für diese interessenorientierte Inhaltsbestimmung werden Cookies, also kleine Textdateien, auf Ihrem Computer oder mobilen Endgerät gespeichert, um pseudonymisierte Daten über Ihr Surfverhalten zu erfassen und so die Inhalte individuell auf die gespeicherten Informationen anzupassen.
Sofern die erhobenen und ausgewerteten Informationen einen Personenbezug aufweisen, erfolgt die Verarbeitung gemäß Art. 6 Abs. 1 lit. f DSGVO auf Basis unseres berechtigten Interesses an der Einblendung personalisierter Seiteninhalte und an Marktforschung.
Die Informationen können der Person des Nutzers unter Zuhilfenahme weiterer Informationen, die die LinkedIn z.B. aufgrund der Inhaberschaft eines Accounts auf dem sozialen Netzwerk „LinkedIn“ über den Nutzer gespeichert hat, zugeordnet werden. LinkedIn analysiert anhand eines Algorithmus das Surfverhalten und kann anschließend gezielte Produktempfehlungen als personalisierte Werbebanner auf dem LinkedIn-Account des Nutzers anzeigen. LinkedIn kann die über die Cookies erhobenen Informationen außerdem mit weiteren Informationen, die LinkedIn über andere Webseiten und / oder im Zusammenhang mit der Nutzung des sozialen Netzwerks „LinkedIn“ erhoben hat, verbinden, und so pseudonymisierte Nutzungsprofile erstellen. In keinem Fall können die erfassten Informationen aber dazu verwendet werden, Besucher dieser Website persönlich zu identifizieren.
Sie können die Erfassung der vorgenannten Informationen durch LinkedIn dadurch verhindern, indem Sie auf einer der nachfolgend verlinkten Webseiten ein Opt-Out-Cookie setzen:
https://www.linkedin.com/psettings/guest-controls
Soweit rechtlich erforderlich, haben wir zur vorstehend dargestellten Verarbeitung Ihrer Daten Ihre Einwilligung gemäß Art. 6 Abs. 1 lit. a DSGVO eingeholt. Sie können Ihre erteilte Einwilligung jederzeit mit Wirkung für die Zukunft widerrufen, indem Sie diesen Dienst in dem auf dieser Webseite eingebundenen „Cookie Consent Tool“ deaktivieren.
Weitere Informationen zu den Datenschutzbestimmungen von LinkedIn können Sie der nachfolgenden Webseite entnehmen: https://www.linkedin.com/legal/privacy-policy

10) Webanalysedienste

10.1 Google (Universal) Analytics mit Google Signals
Diese Website benutzt Google (Universal) Analytics, einen Webanalysedienst der Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Irland ("Google"). Google (Universal) Analytics verwendet sog. "Cookies", das sind Textdateien, die auf Ihrem Endgerät gespeichert werden und die eine Analyse Ihrer Nutzung der Website ermöglichen. Die durch das Cookie erzeugten Informationen über Ihre Benutzung dieser Website (einschließlich der gekürzten IP-Adresse) werden in der Regel an einen Server von Google übertragen und dort gespeichert, hierbei kann es auch zu einer Übermittlung an die Server der Google LLC. in den USA kommen.
Diese Website verwendet Google (Universal) Analytics ausschließlich mit der Erweiterung "_anonymizeIp()", die eine Anonymisierung der IP-Adresse durch Kürzung sicherstellt und eine direkte Personenbeziehbarkeit ausschließt. Durch die Erweiterung wird Ihre IP-Adresse von Google innerhalb von Mitgliedstaaten der Europäischen Union oder in anderen Vertragsstaaten des Abkommens über den Europäischen Wirtschaftsraum zuvor gekürzt. Nur in Ausnahmefällen wird die volle IP-Adresse an einen Server von Google LLC.in den USA übertragen und dort gekürzt.
In unserem Auftrag wird Google diese Informationen benutzen, um Ihre Nutzung der Website auszuwerten, um Reports über die Websiteaktivitäten zusammenzustellen und um weitere mit der Websitenutzung und der Internetnutzung verbundene Dienstleistungen uns gegenüber zu erbringen. Dabei wird die im Rahmen von Google (Universal) Analytics von Ihrem Browser übermittelte IP-Adresse nicht mit anderen Daten von Google zusammengeführt.
Google Analytics ermöglicht über eine spezielle Funktion, die sog. „demografischen Merkmale“, darüber hinaus die Erstellung von Statistiken mit Aussagen über Alter, Geschlecht und Interessen der Seitenbesucher auf Basis einer Auswertung von interessenbezogener Werbung und unter Hinzuziehung von Drittanbieterinformationen. Dies erlaubt die Definition und Differenzierung von Nutzerkreisen der Webseite zum Zwecke der zielgruppenoptimierten Ausrichtung von Marketingmaßnahmen. Über die „demografischen Merkmale“ erfasste Datensätze können jedoch keiner bestimmten Person zugeordnet werden.
Details zu den durch Google Analytics angestoßenen Verarbeitungen und zum Umgang Googles mit Daten von Websites finden Sie hier: https://policies.google.com/technologies/partner-sites
Alle oben beschriebenen Verarbeitungen, insbesondere das Setzen von Google Analytics-Cookies für das Auslesen von Informationen auf dem verwendeten Endgerät, werden nur dann vollzogen, wenn Sie uns gemäß Art. 6 Abs. 1 lit. a DSGVO dazu Ihre ausdrückliche Einwilligung erteilt haben. Ohne diese Einwilligungserteilung unterbleibt der Einsatz von Google Analytics während Ihres Seitenbesuchs.
Sie können Ihre erteilte Einwilligung jederzeit mit Wirkung für die Zukunft widerrufen. Um Ihren Widerruf auszuüben, deaktivieren Sie diesen Dienst bitte in dem auf der Webseite bereitgestellten „Cookie-Consent-Tool“. Wir haben mit Google für die Nutzung von Google Analytics einen Auftragsverarbeitungsvertrag abgeschlossen, mit dem Google verpflichtet wird, die Daten unserer Seitenbesucher zu schützen und sie nicht an Dritte weiter zu geben. Für die Übermittlung von Daten aus der EU in die USA beruft sich Google hierbei auf sog. Standarddatenschutzklauseln der Europäischen Kommission, welche die Einhaltung des europäischen Datenschutzniveaus in den USA gewährleisten sollen.
Weitere Hinweise zu Google (Universal) Analytics finden Sie hier: https://policies.google.com/privacy?hl=de&gl=de
Diese Website verwendet als Erweiterung von Google Analytics auch den Service Google Signals. Mit Google Signals können wir geräteübergreifende Berichte durch Google erstellen lassen (sog. „Cross Device Tracking“). Sofern Sie in Ihren Einstellungen in Ihrem Google Konto die „personalisierten Anzeigen“ aktiviert haben und Sie Ihre internetfähigen Geräte mit Ihrem Google Konto verknüpft haben, kann Google das Nutzerverhalten bei entsprechender Einwilligungserteilung in den Einsatz von Google Analytics gemäß Art. 6 Abs. 1 lit. a DSGVO (s.o.) geräteübergreifend analysieren und hierauf basierende Datenbankmodelle erstellen. Berücksichtigt werden dabei die Anmeldungen und Gerätetypen aller Seitenbesucher, die in einem Google-Konto angemeldet waren und eine Conversion ausgeführt haben. Die Daten zeigen unter anderem, auf welchem Gerät Sie das erste Mal auf eine Anzeige geklickt und auf welchem Gerät die zugehörige Conversion stattgefunden hat. Wir erhalten hierbei keine personenbezogenen Daten von Google, sondern lediglich auf Basis von Google Signals erstellte Statistiken. Sie haben die Möglichkeit, die Funktion „personalisierte Anzeigen“ in den Einstellungen Ihres Google-Kontos zu deaktivieren und damit die geräteübergreifende Analyse abzustellen. Folgen Sie hierzu den Hinweisen auf dieser Seite: https://support.google.com/ads/answer/2662922?hl=de
Weitergehende Informationen zu Google Signals können Sie hier nachlesen: https://support.google.com/analytics/answer/7532985?hl=de

10.2 Google Analytics 4
Diese Website nutzt Google Analytics 4, einen Dienst des Unternehmens Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), mit dem die Nutzung von Websites analysiert werden kann.
Bei der Nutzung von Google Analytics 4 werden standardmäßig sog. "Cookies" eingesetzt. Cookies sind Textdateien, die auf Ihrem Endgerät gespeichert werden und eine Analyse Ihrer Nutzung einer Website ermöglichen. Die durch Cookies erfassten Informationen über Ihre Nutzung der Website (einschließlich der von Ihrem Endgerät übermittelten, um die letzten Stellen gekürzten IP-Adresse, s. dazu unten) werden in der Regel an einen Server von Google übermittelt und dort gespeichert und verarbeitet. Hierbei kann es auch zu einer Übermittlung von Informationen an die Server des Unternehmens Google LLC mit Sitz in den USA und dort zu weiteren Verarbeitungen der Informationen kommen.
Bei der Nutzung von Google Analytics 4 wird die von Ihrem Endgerät bei Ihrer Nutzung der Website übermittelte IP-Adresse standardmäßig und automatisch stets nur in anonymisierter Weise erhoben und verarbeitet, so dass eine direkte Personenbeziehbarkeit der erfassten Informationen ausgeschlossen ist. Diese automatische Anonymisierung erfolgt dadurch, dass die von Ihrem Endgerät übermittelte IP-Adresse von Google innerhalb von Mitgliedstaaten der Europäischen Union (EU) oder von anderen Vertragsstaaten des Abkommens über den Europäischen Wirtschaftsraum (EWR) um die letzten Stellen gekürzt wird.
In unserem Auftrag verwendet Google diese und andere Informationen, um Ihre Nutzung der Website auszuwerten, um Berichte (Reports) über Ihre Website-Aktivitäten bzw. Ihr Nutzungsverhalten zusammenzustellen und um weitere mit Ihrer Website-Nutzung und der Internetnutzung verbundene Dienstleistungen uns gegenüber zu erbringen. Dabei wird die im Rahmen von Google Analytics 4 von Ihrem Endgerät übermittelte und gekürzte IP-Adresse nicht mit anderen Daten von Google zusammengeführt. Die im Rahmen der Nutzung von Google Analytics 4 erfassten Daten werden für 2 Monate aufbewahrt und anschließend gelöscht.
Google Analytics 4 ermöglicht über eine spezielle Funktion, die sog. „demografischen Merkmale“, darüber hinaus die Erstellung von Statistiken mit Aussagen über Alter, Geschlecht und Interessen von Website-Nutzern auf Basis einer Auswertung von interessenbezogener Werbung und unter Hinzuziehung von Drittanbieterinformationen. Dies macht die Bestimmung und Unterscheidung von Nutzerkreisen der Website zum Zwecke der zielgruppenoptimierten Ausrichtung von Marketingmaßnahmen möglich. Über die „demografischen Merkmale“ erfasste Daten können jedoch keiner bestimmten Person und somit auch nicht Ihnen persönlich zugeordnet werden. Diese über die Funktion „demografische Merkmale“ erfassten Daten werden für zwei Monate aufbewahrt und anschließend gelöscht.
Alle oben beschriebenen Verarbeitungen, insbesondere das Setzen von Google Analytics-Cookies für die Speicherung und das Auslesen von Informationen auf dem von Ihnen für die Nutzung der Website verwendeten Endgerät, erfolgen nur dann, wenn Sie uns hierfür gemäß Art. 6 Abs. 1 lit. a DSGVO Ihre ausdrückliche Einwilligung erteilt haben. Ohne Ihre Einwilligung unterbleibt der Einsatz von Google Analytics 4 während Ihrer Nutzung der Website. Sie können Ihre einmal erteilte Einwilligung jederzeit mit Wirkung für die Zukunft widerrufen. Um Ihren Widerruf auszuüben, deaktivieren Sie diesen Dienst bitte über das auf der Website bereitgestellte „Cookie-Consent-Tool“.
Im Zusammenhang mit dieser Website wird als Erweiterung von Google Analytics 4 auch die Funktion „UserIDs“ eingesetzt. Durch die Vergabe von individuellen UserIDs können wir geräteübergreifende Berichte (Reports) durch Google erstellen lassen (sog. „Cross Device Tracking“). Dies bedeutet, dass Ihr Nutzungsverhalten bei Erteilung Ihrer entsprechenden Einwilligung in den Einsatz von Google Analytics 4 gemäß Art. 6 Abs. 1 lit. a DSGVO auch geräteübergreifend analysiert werden kann, falls Sie durch Ihre Registrierung auf dieser Website ein persönliches Konto eingerichtet haben und mit Ihren diesbezüglichen Anmeldedaten in Ihrem persönlichen Konto auf verschiedenen Endgeräten angemeldet sind. Die auf diese Weise erfassten Daten zeigen unter anderem, auf welchem Endgerät Sie das erste Mal auf eine Anzeige geklickt haben und auf welchem Endgerät die diesbezügliche Conversion erfolgt ist.
Im Zusammenhang mit dieser Website wird als Erweiterung von Google Analytics 4 auch der Dienst Google Signals eingesetzt. Mit Google Signals können wir geräteübergreifende Berichte (Reports) durch Google erstellen lassen (sog. „Cross Device Tracking“). Sofern Sie in Ihren Einstellungen in Ihrem Google-Konto die „personalisierten Anzeigen“ aktiviert und Ihre internetfähigen Endgeräte mit Ihrem Google-Konto verknüpft haben, kann Google das Nutzungsverhalten bei Erteilung Ihrer Einwilligung in den Einsatz von Google Analytics 4 gemäß Art. 6 Abs. 1 lit. a DSGVO geräteübergreifend analysieren und hierauf basierende Datenbankmodelle erstellen. Berücksichtigt werden dabei die Anmeldungen und Gerätetypen aller Website-Nutzer, die in einem Google-Konto angemeldet waren und eine Conversion ausgeführt haben. Die Daten zeigen unter anderem, auf welchem Endgerät Sie das erste Mal auf eine Anzeige geklickt haben und auf welchem Endgerät die diesbezügliche Conversion erfolgt ist. Wir erhalten hierbei keine personenbezogenen Daten von Google, sondern lediglich auf Basis von Google Signals erstellte Statistiken. Sie haben die Möglichkeit, die Funktion „personalisierte Anzeigen“ in den Einstellungen Ihres Google-Kontos zu deaktivieren und damit die geräteübergreifende Analyse im Zusammenhang mit Google Signals abzustellen. Folgen Sie hierzu den Hinweisen auf dieser Seite: https://support.google.com/ads/answer/2662922?hl=de
Weitergehende Informationen zu Google Signals finden Sie unter folgendem Link: https://support.google.com/analytics/answer/7532985?hl=de
Wir haben mit Google für unsere Nutzung von Google Analytics 4 einen sog. Auftragsverarbeitungsvertrag abgeschlossen, durch den Google dazu verpflichtet ist, die Daten unserer Website- Nutzer zu schützen und nicht an Dritte weiterzugeben.
Zur Gewährleistung der Einhaltung des europäischen Datenschutzniveaus auch bei der etwaigen Übermittlung von Daten aus der EU bzw. dem EWR in die USA und den möglichen weiteren Verarbeitungen dort beruft sich Google auf die sog. Standardvertragsklauseln der Europäischen Kommission, die wir mit Google vertraglich vereinbart haben.
Weitere rechtliche Hinweise zu Google Analytics 4, einschließlich einer Kopie der genannten Standardvertragsklauseln, finden Sie unter folgendem Link: https://policies.google.com/privacy?hl=de&gl=de
Details zu den durch Google Analytics 4 angestoßenen Verarbeitungen und zum Umgang Googles mit Daten von Websites finden Sie hier: https://policies.google.com/technologies/partner-sites

11) Retargeting/ Remarketing/ Empfehlungswerbung

Microsoft Advertising
Diese Website nutzt die Conversion-Tracking-Technologie „Microsoft Advertising“ von Microsoft (Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA). Von Microsoft wird ein Cookie auf Ihrem Rechner gesetzt, sofern Sie über eine Microsoft-Adveristing-Anzeige auf unsere Website gelangt sind. Bei Cookies handelt es sich um kleine Textdateien, die auf Ihrem Endgerät abgelegt werden. Diese Cookies verlieren nach 180 Tagen ihre Gültigkeit und dienen nicht der persönlichen Identifizierung. Besucht der Nutzer bestimmte Seiten dieser Website und ist das Cookie noch nicht abgelaufen, können Microsoft und wir erkennen, dass der Nutzer auf die Anzeige geklickt hat und zu dieser Seite (Conversion-Seite) weitergeleitet wurde.
Die mithilfe des Conversion-Cookies erhobenen Informationen dienen dazu, Conversion-Statistiken zu erstellen, d.h. zu erfassen, wie viele Nutzer nach Anklicken einer Anzeige auf eine Conversion-Seite gelangen. Wir erfahren hierdurch die Gesamtanzahl der Nutzer, die auf unsere Anzeige geklickt haben und zu einer mit einem Conversion-Tracking-Tag versehenen Seite weitergeleitet wurden. Wir erhalten jedoch keine Informationen, mit denen sich Nutzer persönlich identifizieren lassen.
Alle oben beschriebenen Verarbeitungen, insbesondere das Setzen von Cookies für das Auslesen von Informationen auf dem verwendeten Endgerät, werden nur dann vollzogen, wenn Sie uns gemäß Art. 6 Abs. 1 lit. a DSGVO dazu Ihre ausdrückliche Einwilligung erteilt haben. Ohne diese Einwilligungserteilung unterbleibt der Einsatz von Microsoft Advertising während Ihres Seitenbesuchs.
Sie können Ihre erteilte Einwilligung jederzeit mit Wirkung für die Zukunft widerrufen. Um Ihren Widerruf auszuüben, deaktivieren Sie diesen Dienst bitte in dem auf der Webseite bereitgestellten „Cookie-Consent-Tool“.
Unter der nachstehenden Internetadresse erhalten Sie weitere Informationen über die Datenschutzbestimmungen von Microsoft: https://privacy.microsoft.com/de-de/privacystatement

Google Ads Remarketing
Unsere Website nutzt die Funktionen von Google Ads Remarketing, hiermit werben wir für diese Website in den Google-Suchergebnissen, sowie auf Dritt-Websites. Anbieter ist die Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Irland (“Google”). Zu diesem Zweck setzt Google ein Cookie im Browser Ihres Endgeräts, welches automatisch mittels einer pseudonymen Cookie-ID und auf Grundlage der von Ihnen besuchten Seiten eine interessensbasierte Werbung ermöglicht. Die Verarbeitung erfolgt auf Basis unseres berechtigten Interesses an der optimalen Vermarktung unserer Website gemäß Art. 6 Abs. 1 lit. f DSGVO.
Eine darüberhinausgehende Datenverarbeitung findet nur statt, sofern Sie gegenüber Google zugestimmt haben, dass Ihr Internet-- und App-Browserverlauf von Google mit ihrem Google-Konto verknüpft wird und Informationen aus ihrem Google-Konto zum Personalisieren von Anzeigen verwendet werden, die sie im Web betrachten. Sind sie in diesem Fall während des Seitenbesuchs unserer Webseite bei Google eingeloggt, verwendet Google Ihre Daten zusammen mit Google Analytics-Daten, um Zielgruppenlisten für geräteübergreifendes Remarketing zu erstellen und zu definieren. Dazu werden Ihre personenbezogenen Daten von Google vorübergehend mit Google Analytics-Daten verknüpft, um Zielgruppen zu bilden. Im Rahmen der Nutzung von Google Ads Remarketing kann es auch zu einer Übermittlung von personenbezogenen Daten an die Server der Google LLC. in den USA kommen.
Details zu den durch Google Ads Remarketing angestoßenen Verarbeitungen und zum Umgang Googles mit Daten von Websites finden Sie hier: https://policies.google.com/technologies/partner-sites
Sie können dem Setzen von Cookies durch Google Ads Remarketing dauerhaft widersprechen, indem Sie das unter folgendem Link verfügbare Browser-Plug-in von Google herunterladen und installieren:
https://www.google.com/settings/ads/onweb/
Weitergehende Informationen und die Datenschutzbestimmungen bezüglich Werbung und Google können Sie hier einsehen:
https://www.google.com/policies/technologies/ads/
Soweit rechtlich erforderlich, haben wir zur vorstehend dargestellten Verarbeitung Ihrer Daten Ihre Einwilligung gemäß Art. 6 Abs. 1 lit. a DSGVO eingeholt. Sie können Ihre erteilte Einwilligung jederzeit mit Wirkung für die Zukunft widerrufen. Um Ihren Widerruf auszuüben, deaktivieren Sie diesen Dienst im auf der Webseite bereitgestellten "Cookie-Consent-Tool" oder befolgen Sie alternativ die vorstehend geschilderte Möglichkeit zur Vornahme eines Widerspruchs.

Pinterest-Retargeting-Pixel
Auf dieser Website ist ein Pixel (Pinterest Tag) der Pinterest Europe Ltd. (Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland („Pinterest“) integriert. Mithilfe des Pixels können Informationen über das Surfverhalten der Websitebesucher in pseudonymisierter Form gesammelt, gespeichert und ausgewertet werden. Sofern hierbei auch personenbezogene Daten verarbeitet werden, geschieht dies auf Basis unseres berechtigten Interesses an der Einblendung personalisierter Werbung gemäß Art. 6 Abs. 1 lit. f DSGVO. Die Informationen können der Person des Nutzers unter Zuhilfenahme weiterer Informationen, die die Pinterest z.B. aufgrund der Inhaberschaft eines Accounts auf dem sozialen Netzwerk „Pinterest“ über den Nutzer gespeichert hat, zugeordnet werden. Pinterest analysiert anhand eines Algorithmus das Surfverhalten und kann anschließend gezielte Produktempfehlungen als personalisierte Werbebanner auf dem Pinterest-Account des Nutzers anzeigen. Pinterest kann die über das Pixel erhobenen Informationen außerdem mit weiteren Informationen, die Pinterest über andere Webseiten und / oder im Zusammenhang mit der Nutzung des sozialen Netzwerks „Pinterest“ erhoben hat, verbinden, und so pseudonymisierte Nutzungsprofile erstellen. In keinem Fall können die erfassten Informationen aber dazu verwendet werden, Besucher dieser Website persönlich zu identifizieren.
Soweit rechtlich erforderlich, haben wir zur vorstehend dargestellten Verarbeitung Ihrer Daten Ihre Einwilligung gemäß Art. 6 Abs. 1 lit. a DSGVO eingeholt. Sie können Ihre erteilte Einwilligung jederzeit mit Wirkung für die Zukunft widerrufen, indem Sie das Pixel-Tracking in dem auf dieser Webseite eingebundenen „Cookie Consent Tool“ deaktivieren.
Gegebenenfalls können über das Pixel erhobene Daten an Server der Pinterest Inc. in den USA übertragen werden. Nähere Informationen zum Datenschutz bei der Pinterest Europe Limited erhalten Sie hier: https://policy.pinterest.com/de/privacy-policy

Pinterest-Tag Conversion-Tracking
Diese Website nutzt die Conversion-Tracking-Technologie „Pinterest Tag“ der Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland („Pinterest“).
Sofern Sie von einem Pin auf Pinterest auf unsere Website gelangt sind, wird von uns ein Cookie auf Ihrem Rechner gesetzt, das mit einem ebenfalls implementierten „Tag“ in Form eines JavaScript-Codes von Pinterest interagiert. Bei Cookies handelt es sich um kleine Textdateien, die auf Ihrem Endgerät abgelegt werden. Diese Cookies verlieren nach 180 Tagen ihre Gültigkeit und dienen nicht der persönlichen Identifizierung.
Wird der Nutzer von einem Pin auf Pinterest auf Seiten dieser Website weitergeleitet und ist das Cookie noch nicht abgelaufen, erfasst der Tag bestimmte von uns vordefinierte Nutzerhandlungen und kann diese nachvollziehen (z.B. abgeschlossene Transaktionen, Leads, Suchanfragen auf der Website, Aufrufe von Produktseiten). Bei Ausführung einer solchen Aktion sendet Ihr Browser über den Pinterest Tag vom Cookie aus eine HTTP-Anfrage (Request) an den Server von Pinterest, mit der bestimmte Informationen zur Aktion (u.a. Art der Aktion, Zeitpunkt, Browsertyp des Endgeräts) übermittelt werden.
Durch diese Übermittlung kann Pinterest Statistiken über das Nutzungsverhalten auf unserer Website nach Weiterleitung von einem Pinterest Pin erstellen, die uns zur Optimierung unseres Angebots dienen.
Sofern dabei personenbezogene Nutzerdaten verarbeitet werden, erfolgt dies gemäß Art. 6 Abs. 1 lit. f DSGVO auf Basis unseres berechtigten Interesses an der statistischen Auswertung des Erfolgs von Produktanzeigen auf Pinterest und des Kaufverhaltens der Nutzer und dient so der Optimierung unseres Online-Angebots.
Wir erhalten jedoch keine Informationen, mit denen sich Nutzer persönlich identifizieren lassen.
Wenn Sie nicht am Tracking teilnehmen möchten, können Sie dem widersprechen, indem Sie das Cookie des Pinterest-Tag Conversion Tracking über ihren Internet-Browser unter Nutzereinstellungen deaktivieren. Sie werden dann nicht in die Conversion-Tracking- Statistiken aufgenommen. Alternativ können Sie unter Nutzung der Deaktivierungsseite für Verbraucher aus der EU http://www.youronlinechoices.com/de/praferenzmanagement/
überprüfen, ob Werbe-Cookies von Microsoft in Ihrem Browser gesetzt werden und diese deaktivieren.
Unter der nachstehenden Internetadresse erhalten Sie weitere Informationen über die Datenschutzbestimmungen von Pinterest: https://policy.pinterest.com/de/privacy-policy
Soweit rechtlich erforderlich, haben wir zur vorstehend dargestellten Verarbeitung Ihrer Daten Ihre Einwilligung gemäß Art. 6 Abs. 1 lit. a DSGVO eingeholt. Sie können Ihre erteilte Einwilligung jederzeit mit Wirkung für die Zukunft widerrufen. Um Ihren Widerruf auszuüben, befolgen Sie bitte die vorstehend geschilderte Möglichkeit zur Vornahme eines Widerspruchs.

12) Tools und Sonstiges

12.1 Google reCAPTCHA

Auf dieser Website verwenden wir auch die reCAPTCHA Funktion von Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Irland („Google“). Diese Funktion dient vor allem zur Unterscheidung, ob eine Eingabe durch eine natürliche Person erfolgt oder missbräuchlich durch maschinelle und automatisierte Verarbeitung erfolgt. Der Dienst umfasst den Versand der IP-Adresse und ggf. weiterer von Google für den Dienst reCAPTCHA benötigter Daten an Google und erfolgt gemäß Art. 6 Abs. 1 lit. f DSGVO auf Basis unseres berechtigten Interesses an der Feststellung der individuellen Eigenverantwortung im Internet und der Vermeidung von Missbrauch und Spam. Im Rahmen der Nutzung von Google reCAPTCHA kann es auch zu einer Übermittlung von personenbezogenen Daten an die Server der Google LLC. in den USA kommen.

Weiterführende Informationen zu Google reCAPTCHA sowie die Datenschutzerklärung von Google können Sie einsehen unter: https://www.google.com/intl/de/policies/privacy/

Soweit rechtlich erforderlich, haben wir zur vorstehend dargestellten Verarbeitung Ihrer Daten Ihre Einwilligung gemäß Art. 6 Abs. 1 lit. a DSGVO eingeholt. Sie können Ihre erteilte Einwilligung jederzeit mit Wirkung für die Zukunft widerrufen. Um Ihren Widerruf auszuüben, befolgen Sie bitte die vorstehend geschilderte Möglichkeit zur Vornahme eines Widerspruchs.

12.2 Google Kundenrezensionen (ehemals Google Zertifizierter-Händler-Programm)

Wir arbeiten mit Google im Rahmen des Programms „Google Kundenrezensionen“ zusammen. Der Anbieter ist Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Irland (“Google”). Dieses Programm gibt uns die Möglichkeit, Kundenrezensionen von Nutzern unserer Website einzuholen. Hierbei werden Sie nach einem Einkauf auf unserer Website gefragt, ob Sie an einer E-Mail-Umfrage von Google teilnehmen möchten. Wenn Sie Ihre Einwilligung gemäß Art. 6 Abs. 1 lit. a DSGVO erteilen, übermitteln wir Ihre E-Mail-Adresse an Google. Sie erhalten eine E-Mail von Google Kundenrezensionen, in der Sie gebeten werden, die Kauferfahrung auf unserer Website zu bewerten. Die von Ihnen abgegebene Bewertung wird anschließend mit unseren anderen Bewertungen zusammengefasst und in unserem Logo Google Kundenrezensionen sowie in unserem Merchant Center-Dashboard angezeigt. Außerdem wird Ihre Bewertung für Google Verkäuferbewertungen genutzt. Im Rahmen der Nutzung von Google Kundenrezensionen kann es auch zu einer Übermittlung von personenbezogenen Daten an die Server der Google LLC. in den USA kommen.

Sie können Ihre Einwilligung jederzeit durch eine Nachricht an den für die Datenverarbeitung Verantwortlichen oder gegenüber Google widerrufen.

Weitere Informationen zum Datenschutz von Google im Zumsammenhang mit dem Programm Google Kundenrezensionen können Sie unter nachstehendem Link abrufen: https://support.google.com/merchants/answer/7188525?hl=de

Weitere Informationen zum Datenschutz von Google Verkäuferbewertungen können Sie unter diesem Link nachlesen: https://support.google.com/google-ads/answer/2375474

13) Rechte des Betroffenen

13.1 Das geltende Datenschutzrecht gewährt Ihnen gegenüber dem Verantwortlichen hinsichtlich der Verarbeitung Ihrer personenbezogenen Daten die nachstehenden Betroffenenrechte (Auskunfts- und Interventionsrechte), wobei für die jeweiligen Ausübungsvoraussetzungen auf die angeführte Rechtsgrundlage verwiesen wird:

• Auskunftsrecht gemäß Art. 15 DSGVO;
• Recht auf Berichtigung gemäß Art. 16 DSGVO;
• Recht auf Löschung gemäß Art. 17 DSGVO;
• Recht auf Einschränkung der Verarbeitung gemäß Art. 18 DSGVO;
• Recht auf Unterrichtung gemäß Art. 19 DSGVO;
• Recht auf Datenübertragbarkeit gemäß Art. 20 DSGVO;
• Recht auf Widerruf erteilter Einwilligungen gemäß Art. 7 Abs. 3 DSGVO;
• Recht auf Beschwerde gemäß Art. 77 DSGVO.

13.2 WIDERSPRUCHSRECHT

WENN WIR IM RAHMEN EINER INTERESSENABWÄGUNG IHRE PERSONENBEZOGENEN DATEN AUFGRUND UNSERES ÜBERWIEGENDEN BERECHTIGTEN INTERESSES VERARBEITEN, HABEN SIE DAS JEDERZEITIGE RECHT, AUS GRÜNDEN, DIE SICH AUS IHRER BESONDEREN SITUATION ERGEBEN, GEGEN DIESE VERARBEITUNG WIDERSPRUCH MIT WIRKUNG FÜR DIE ZUKUNFT EINZULEGEN.
MACHEN SIE VON IHREM WIDERSPRUCHSRECHT GEBRAUCH, BEENDEN WIR DIE VERARBEITUNG DER BETROFFENEN DATEN. EINE WEITERVERARBEITUNG BLEIBT ABER VORBEHALTEN, WENN WIR ZWINGENDE SCHUTZWÜRDIGE GRÜNDE FÜR DIE VERARBEITUNG NACHWEISEN KÖNNEN, DIE IHRE INTERESSEN, GRUNDRECHTE UND GRUNDFREIHEITEN ÜBERWIEGEN, ODER WENN DIE VERARBEITUNG DER GELTENDMACHUNG, AUSÜBUNG ODER VERTEIDIGUNG VON RECHTSANSPRÜCHEN DIENT.

WERDEN IHRE PERSONENBEZOGENEN DATEN VON UNS VERARBEITET, UM DIREKTWERBUNG ZU BETREIBEN, HABEN SIE DAS RECHT, JEDERZEIT WIDERSPRUCH GEGEN DIE VERARBEITUNG SIE BETREFFENDER PERSONENBEZOGENER DATEN ZUM ZWECKE DERARTIGER WERBUNG EINZULEGEN. SIE KÖNNEN DEN WIDERSPRUCH WIE OBEN BESCHRIEBEN AUSÜBEN.

MACHEN SIE VON IHREM WIDERSPRUCHSRECHT GEBRAUCH, BEENDEN WIR DIE VERARBEITUNG DER BETROFFENEN DATEN ZU DIREKTWERBEZWECKEN.

14) Dauer der Speicherung personenbezogener Daten

Die Dauer der Speicherung von personenbezogenen Daten bemisst sich anhand der jeweiligen Rechtsgrundlage, am Verarbeitungszweck und – sofern einschlägig – zusätzlich anhand der jeweiligen gesetzlichen Aufbewahrungsfrist (z.B. handels- und steuerrechtliche Aufbewahrungsfristen).

Bei der Verarbeitung von personenbezogenen Daten auf Grundlage einer ausdrücklichen Einwilligung gemäß Art. 6 Abs. 1 lit. a DSGVO werden diese Daten so lange gespeichert, bis der Betroffene seine Einwilligung widerruft.

Existieren gesetzliche Aufbewahrungsfristen für Daten, die im Rahmen rechtsgeschäftlicher bzw. rechtsgeschäftsähnlicher Verpflichtungen auf der Grundlage von Art. 6 Abs. 1 lit. b DSGVO verarbeitet werden, werden diese Daten nach Ablauf der Aufbewahrungsfristen routinemäßig gelöscht, sofern sie nicht mehr zur Vertragserfüllung oder Vertragsanbahnung erforderlich sind und/oder unsererseits kein berechtigtes Interesse an der Weiterspeicherung fortbesteht.

Bei der Verarbeitung von personenbezogenen Daten auf Grundlage von Art. 6 Abs. 1 lit. f DSGVO werden diese Daten so lange gespeichert, bis der Betroffene sein Widerspruchsrecht nach Art. 21 Abs. 1 DSGVO ausübt, es sei denn, wir können zwingende schutzwürdige Gründe für die Verarbeitung nachweisen, die die Interessen, Rechte und Freiheiten der betroffenen Person überwiegen, oder die Verarbeitung dient der Geltendmachung, Ausübung oder Verteidigung von Rechtsansprüchen.

Bei der Verarbeitung von personenbezogenen Daten zum Zwecke der Direktwerbung auf Grundlage von Art. 6 Abs. 1 lit. f DSGVO werden diese Daten so lange gespeichert, bis der Betroffene sein Widerspruchsrecht nach Art. 21 Abs. 2 DSGVO ausübt.

Sofern sich aus den sonstigen Informationen dieser Erklärung über spezifische Verarbeitungssituationen nichts anderes ergibt, werden gespeicherte personenbezogene Daten im Übrigen dann gelöscht, wenn sie für die Zwecke, für die sie erhoben oder auf sonstige Weise verarbeitet wurden, nicht mehr notwendig sind.

Stand: 19.04.2022

In Englisch

Data protection

1) Information about the collection of personal data and contact details of the person responsible

1.1  We are pleased that you are visiting our website and thank you for your interest. In the following we will inform you about the handling of your personal data when using our website. Personal data are all data with which you can be personally identified.

1.2 The  person responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Livarea eK, Friedrichstraße 114a, 10117 Berlin, Germany, Tel .: 0049 (0) 30 60 40 31 26, E-Mail: ms @ livarea. de. The person responsible for processing personal data is the natural or legal person who, alone or jointly with others, decides on the purposes and means of processing personal data.

1.3  For security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or inquiries to the person responsible), this website uses an SSL or. TLS encryption. You can recognize an encrypted connection by the character string "https: //" and the lock symbol in your browser line.

2) Data collection when you visit our website

If you only use our website for informational purposes, i.e. if you do not register or otherwise provide us with information, we only collect data that your browser transmits to our server (so-called "server log files"). When you visit our website, we collect the following data, which is technically necessary for us to display the website to you:

• Our visited website
• Date and time at the time of access
• Amount of data sent in bytes
• Source / reference from which you came to the page
• Browser used
• Operating system used
• IP address used (if applicable: in anonymous form)

The processing takes place in accordance with Art. 6 Para. 1 lit.f GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to check the server log files retrospectively if there are concrete indications of illegal use.

3) Cookies

In order to make visiting our website attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your device. Some of the cookies we use are deleted after the end of the browser session, i.e. after you close your browser (so-called session cookies). Other cookies remain on your device and enable your browser to be recognized the next time you visit (so-called persistent cookies). If cookies are set, they collect and process certain user information such as browser and location data as well as IP address values ​​on an individual basis. Persistent cookies are automatically deleted after a specified period, which can differ depending on the cookie.

In some cases, the cookies are used to simplify the ordering process by saving settings (e.g. remembering the contents of a virtual shopping cart for a later visit to the website). If personal data is also processed by individual cookies we use, the processing takes place in accordance with Art. 6 Para. 1 lit. b GDPR either for the execution of the contract, in accordance with Art. 6 Para. 1 lit. According to Art. 6 Para. 1 lit.f GDPR to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the page visit.

Please note that you can set your browser so that you are informed about the setting of cookies and individually decide whether to accept them or to exclude the acceptance of cookies for certain cases or in general. Each browser differs in the way it manages cookie settings. This is described in the help menu of every browser, which explains how you can change your cookie settings. You can find these for the respective browser under the following links:

Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies
Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen
Chrome: https://support.google.com/chrome/answer/95647?hl=de&hlrm=en
Safari: https://support.apple.com/de-de/guide/safari/sfri11471/mac
Opera: https://help.opera.com/de/latest/web-preferences/#cookies

Please note that if you do not accept cookies, the functionality of our website may be restricted.

4) contact

When you contact us (e.g. using the contact form or email), personal data is collected. Which data is collected when a contact form is used can be seen from the respective contact form. This data is stored and used exclusively for the purpose of answering your request or for establishing contact and the associated technical administration. The legal basis for processing this data is our legitimate interest in answering your request in accordance with Art. 6 Para. 1 lit.f GDPR. If your contact is aimed at concluding a contract, the additional legal basis for processing is Art. 6 Paragraph 1 lit. b GDPR. Your data will be deleted after your request has been processed. This is the case

5) Data processing when opening a customer account and for contract processing

In accordance with Art. 6 Para. 1 lit. b GDPR, personal data will continue to be collected and processed if you provide us with them for the execution of a contract or when opening a customer account. Which data is collected can be seen from the respective input forms. A deletion of your customer account is possible at any time and can be done by sending a message to the above address of the person responsible. We save and use the data you provide to process the contract. After the contract has been fully processed or your customer account has been deleted, your data will be blocked with due regard to tax and commercial retention periods and deleted after these periods have expired.

6) Comment function

As part of the comment function on this website, in addition to your comment, information about the time the comment was created and the name of the commentator you have chosen will be saved and published on this website. Your IP address is also recorded and saved. The IP address is stored for security reasons and in the event that the person concerned violates the rights of third parties by submitting a comment or posts illegal content. We need your e-mail address in order to contact you if a third party should object to your published content as unlawful. The legal basis for storing your data is Article 6 Paragraph 1 lit. b and f GDPR. We reserve the right to delete comments if third parties complain that they are illegal.

7) Data processing for order processing

7.1  - Transmission of image files for order processing using the upload function
On our website, we offer customers the option of ordering the personalization of products by transmitting image files using an upload function. The submitted image is used as a template for personalizing the selected product.
Using the upload form on the website, the customer can send one or more image files from the memory of the device used to us directly via automated, encrypted data transmission. We then collect, save and use the transmitted files exclusively for the production of the personalized product in the sense of the respective service description on our website. If the transmitted image files are passed on to special service providers for the preparation and processing of the order, you will be explicitly informed about this in the following paragraphs. Any further transfer does not take place. If the transmitted files or the digital motifs contain personal data (in particular images of identifiable persons), All processing operations just mentioned take place exclusively for the purpose of processing your online order in accordance with Art. 6 Paragraph 1 lit. b GDPR. After the order has been processed, the transmitted image files are automatically and completely deleted.
- Transmission of image files for order processing by e-mail
On our website, we offer customers the opportunity to commission the personalization of products by transmitting image files by e-mail. The submitted image is used as a template for personalizing the selected product.
The customer can use the email address given on the website to send us one or more image files from the memory of the device used. We then collect, save and use the files transmitted in this way exclusively to produce the personalized product in accordance with the respective service description on our website. If the transmitted image files are passed on to special service providers for the preparation and processing of the order, you will be explicitly informed about this in the following paragraphs. Any further transfer does not take place. If the transmitted files or the digital motifs contain personal data (in particular images of identifiable persons), All processing operations just mentioned take place exclusively for the purpose of processing your online order in accordance with Art. 6 Paragraph 1 lit. b GDPR. After the order has been processed, the transmitted image files are automatically and completely deleted.

7.2  To process your order, we work together with the following service provider (s) who support us in whole or in part in the execution of concluded contracts. Certain personal data is transmitted to these service providers in accordance with the following information.

The personal data collected by us will be passed on to the transport company commissioned with the delivery as part of the contract processing, insofar as this is necessary for the delivery of the goods. We pass on your payment data to the commissioned credit institution as part of the payment processing, if this is necessary for the payment processing. If payment service providers are used, we will explicitly inform you about this below. The legal basis for the transfer of data is Art. 6 Para. 1 lit. b GDPR.

7.3  Use of payment service providers (payment services)

- Paypal
When paying via PayPal, credit card via PayPal, direct debit via PayPal or - if offered - "purchase on account" or "payment in installments" via PayPal, we give your payment data as part of the payment processing to PayPal (Europe) Sarl et Cie, SCA, 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal"), continue. The transfer takes place in accordance with Art. 6 Para. 1 lit. b GDPR and only insofar as this is necessary for payment processing.
PayPal reserves the right to carry out a credit check for the payment methods credit card via PayPal, direct debit via PayPal or - if offered - "purchase on account" or "payment in installments" via PayPal. For this purpose, your payment data may be passed on to credit agencies in accordance with Article 6 (1) (f) GDPR on the basis of PayPal's legitimate interest in determining your solvency. PayPal uses the result of the credit check with regard to the statistical probability of default for the purpose of deciding whether to provide the respective payment method. The credit report can contain probability values ​​(so-called score values). As far as score values ​​are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of the score values ​​includes, but is not limited to, address data. For more information on data protection, including the credit agencies used, please refer to PayPal's privacy policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full
You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for contractual payment processing.
- Secupay
If you choose to pay by credit card from the payment service provider secupay, the payment will be processed by the payment service provider secupay AG, Goethestrasse 6, 01896 Pulsnitz, to whom we will provide the information you provided during the ordering process along with the information about your order in accordance with Art. 6 Para. 1 letter b GDPR. Your data is passed on exclusively for the purpose of processing payments with the payment service provider secupay and only to the extent that it is necessary for this.
If you choose the payment methods "purchase on account" via secupay or "direct debit" via secupay, you will be asked to provide your personal data (first and last name, street, house number, postcode, place, date of birth, email address, telephone number) during the order process , Bank code and account number). In order to preserve our legitimate interest in determining the solvency of our customers, we will send this data to secupay AG, Goethestr. 6, 01896 Pulsnitz ("secupay"). Secupay checks on the basis of the personal data you provide as well as other data (such as shopping cart, invoice amount, order history, payment experience), whether the payment option you have selected can be granted with regard to payment and / or bad debt risks. In addition to internal secupay criteria in accordance with Art. 6 Paragraph 1 lit.
- infoscore Consumer Data GmbH (arvato), Rheinstrasse 99, D-76532 Baden-Baden, Tel .: +49 (0) 7221-5040-1000, Fax: -1001
- Creditreform Boniversum GmbH, Hammfelddamm 13, 41460 Neuss, Tel. : +49 (0) 2131-109-501, Fax: -557
- EOS Payment Solutions GmbH, Steindamm 80, 200 Hamburg
The credit report can contain probability values ​​(so-called score values). As far as score values ​​are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of the score values ​​includes, but is not limited to, address data.
You can object to this processing of your data at any time by sending a message to the person responsible for data processing or to Secupay. However, Secupay may still be entitled to process your personal data if this is necessary for contractual payment processing.

8) Use of Social Media: Videos

Use of Youtube Videos

This website uses the YouTube embedding function to display and play videos from the provider “YouTube”, which belongs to Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”).

The extended data protection mode is used here, which, according to the provider, does not start storing user information until the video (s) are played back. If the playback of embedded YouTube videos is started, the provider "YouTube" uses cookies to collect information about user behavior. According to information from “Youtube”, these are used, among other things, to record video statistics, improve user-friendliness and prevent abusive practices. If you are logged in to Google, your data will be assigned directly to your account when you click on a video. If you do not wish to be assigned to your profile on YouTube, you must log out before activating the button. Google saves your data (even for users who are not logged in) as usage profiles and evaluates them. Such an evaluation is carried out in accordance with Art. 6 Paragraph 1 lit. You have the right to object to the creation of these user profiles, although you must contact YouTube to exercise this right. When using YouTube, personal data may also be transmitted to the servers of Google LLC. come in the US. whereby you have to contact YouTube to exercise this. When using YouTube, personal data may also be transmitted to the servers of Google LLC. come in the US. whereby you have to contact YouTube to exercise this. When using YouTube, personal data may also be transmitted to the servers of Google LLC. come in the US.
Regardless of whether or not the embedded videos are played, a connection to the Google network is established each time this website is accessed, which can trigger further data processing operations beyond our control.

Further information on data protection at "Youtube" can be found in the Youtube terms of use at https://www.youtube.com/static?template=terms and in Google's data protection declaration at https://www.google.de/intl/ de / policies / privacy.

As far as legally required, we have obtained your consent for the processing of your data described above in accordance with Article 6 (1) (a) GDPR. You can revoke your consent at any time with effect for the future. To exercise your revocation, deactivate this service in the "Cookie Consent Tool" provided on the website.

9) Online Marketing

9.1  Facebook pixel for the creation of custom audiences (with cookie consent tool)
The so-called "Facebook pixel" of the social network Facebook is used within our online offer, which is operated by Facebook Ireland Limited, 4 Grand Canal Quare, Dublin 2, Ireland ( "Facebook").
If a user clicks on an advertisement placed by us that is played on Facebook, the URL of our linked page will be appended by Facebook Pixel. If our page allows data to be shared with Facebook via pixels This URL parameter is written into the user's browser via a cookie, which our linked page sets itself. This cookie is then read by Facebook Pixel and enables the data to be forwarded to Facebook.
With the help of the Facebook pixel, Facebook is on the one hand able to determine the visitors of our online offer as a target group for the presentation of advertisements (so-called "Facebook ads"). Accordingly, we use the Facebook pixel to only display the Facebook ads placed by us to Facebook users who have also shown an interest in our online offer or who have certain characteristics (e.g. interests in certain topics or products that are based on the visited Websites), which we transmit to Facebook (so-called "Custom Audiences"). With the help of the Facebook pixel, we would also like to ensure that our Facebook ads correspond to the potential interest of the users and are not annoying.
The data collected is anonymous to us, so it does not allow us to draw any conclusions about the identity of the user. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes in accordance with the Facebook data usage guidelines (https://www.facebook.com/about/privacy/). The data can enable Facebook and its partners to place advertisements on and outside of Facebook.
The data processing associated with the use of the Facebook pixel is only carried out with your express consent in accordance with Art. 6 Paragraph 1 lit. a GDPR. You can revoke your consent at any time with effect for the future. To exercise your revocation, remove the tick next to the setting for the “Facebook Pixel” in the “Cookie Consent Tool” integrated into the website.

9.2  Use of Google Ads Conversion Tracking

This website uses the online advertising program "Google Ads" and, as part of Google Ads, the conversion tracking of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). We use Google Ads to draw attention to our attractive offers with the help of advertising materials (so-called Google Adwords) on external websites. In relation to the data from the advertising campaigns, we can determine how successful the individual advertising measures are. Our aim is to show you advertisements that are of interest to you, to make our website more interesting for you and to achieve a fair calculation of the advertising costs incurred.

The conversion tracking cookie is set when a user clicks on an Ads ad placed by Google. Cookies are small text files that are stored on your device. These cookies usually lose their validity after 30 days and are not used for personal identification. If the user visits certain pages on this website and the cookie has not yet expired, we and Google can see that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. This means that cookies cannot be tracked via the websites of Google Ads customers. The information obtained using the conversion cookie is used to generate conversion statistics for Google Ads customers, who have opted for conversion tracking. Customers find out the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information with which users can be personally identified.

Details on the processing initiated by Google Ads Conversion Tracking and how Google handles data from websites can be found here: https://policies.google.com/technologies/partner-sites

If you do not want to participate in the tracking, you can block this usage by deactivating the Google conversion tracking cookie in your internet browser under the keyword "user settings". You will then not be included in the conversion tracking statistics. We use Google Ads based on our legitimate interest in targeted advertising in accordance with Art. 6 Paragraph 1 lit. When using Google Ads, personal data may also be transmitted to the servers of Google LLC. come in the US.

You can find more information about Google's data protection provisions at the following Internet address: https://www.google.de/policies/privacy/

You can permanently object to the setting of cookies by Google Ads Conversion Tracking by downloading and installing the browser plug-in from Google available at the following link:
https://www.google.com/settings/ads/plugin?hl = de

Please note that certain functions of this website may not be able to be used or only to a limited extent if you have deactivated the use of cookies.

As far as legally required, we have obtained your consent for the processing of your data described above in accordance with Article 6 (1) (a) GDPR. You can revoke your consent at any time with effect for the future. In order to exercise your revocation, deactivate this service in the "Cookie Consent Tool" provided on the website or, alternatively, follow the option described above to make an objection.

9.3  Google Marketing Platform

This website uses the online marketing tool Google Marketing Platform from the operator Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("GMP").

GMP uses cookies to show ads that are relevant to users, to improve reports on campaign performance or to prevent a user from seeing the same ads multiple times. Google uses a cookie ID to record which ads are shown in which browser and can thus prevent them from being displayed multiple times. The processing takes place on the basis of our legitimate interest in the optimal marketing of our website in accordance with Art. 6 Para. 1 lit. f GDPR.

In addition, GMP can use cookie IDs to record what are known as conversions, which are related to advertisement inquiries. This is the case, for example, when a user sees a GMP advertisement and later, using the same browser, calls up the advertiser's website and buys something via this website. According to Google, GMP cookies do not contain any personal information.

Due to the marketing tools used, your browser automatically establishes a direct connection with the Google server. We have no influence on the scope and further use of the data that is collected by Google through the use of this tool and therefore inform you as follows according to our level of knowledge: By integrating GMP, Google receives the information that you are using the relevant part of our Have accessed our website or clicked on one of our advertisements. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, there is a possibility that the provider will find out your IP address and save it. When using GMP, personal data may also be transmitted to the servers of Google LLC. come in the US.

If you would like to object to participation in this tracking process, you can deactivate cookies for conversion tracking by setting your browser so that cookies from the domain www.googleadservices.com are blocked (see https: // www. google.de/settings/ads), whereby this setting will be deleted if you deactivate your cookies. Alternatively, you can find out more about the setting of cookies from the Digital Advertising Alliance at the Internet address www.aboutads.info and make your desired settings. Finally, you can set your browser so that you are informed about the setting of cookies and individually decide whether to accept them or to exclude the acceptance of cookies for certain cases or in general.

You can find more information about the data protection provisions of GMP by Google at the following Internet address: https://www.google.de/policies/privacy/

As far as legally required, we have obtained your consent for the processing of your data described above in accordance with Article 6 (1) (a) GDPR. You can revoke your consent at any time with effect for the future. In order to exercise your revocation, please follow the option outlined above to make an objection.

9.4  LinkedIn Insight

This website uses the retargeting and conversion tool from LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland, with the help of which visitors to this website can be shown personalized advertisements on the “LinkedIn” platform.
For this purpose, a cookie, a small text file, is set on the browser of your device when you visit our website, which is no longer valid after 120 days. If the user visits certain pages on this website and is logged into his LinkedIn account at the same time, a connection is established to the LinkedIn servers, via which interest-based advertising can be displayed on the platform. At the same time, the cookie enables anonymous reports on the performance of the advertisements on LinkedIn as well as information on website interaction to be generated that are provided to us and LinkedIn.
The display of advertising and the creation of statistical reports will not take place if the user is not logged into his LinkedIn account at the same time when visiting this website.
The information obtained with the help of the cookie never allows a personal identification of the respective user.
The transfer of information takes place in accordance with Art. 6 Paragraph 1 lit.

You can deactivate the LinkedIn Insight Tool and the display of interest-based advertising on LinkedIn by setting an opt-out cookie under the following link: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out

This opt-out cookie only works in this browser and only for this domain. If you delete your cookies in this browser, you will have to click the link above again.

You can find more information about LinkedIn's data protection provisions at the following Internet address: https://www.linkedin.com/legal/privacy-policy#choices-oblig

As far as legally required, we have obtained your consent for the processing of your data described above in accordance with Article 6 (1) (a) GDPR. You can revoke your consent at any time with effect for the future. In order to exercise your revocation, please follow the option outlined above to make an objection.

10) web analytics services

Google (Universal) Analytics with Google Signals
This website uses Google (Universal) Analytics, a web analysis service from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). Google (Universal) Analytics uses so-called "cookies", which are text files that are stored on your device and that enable your use of the website to be analyzed. The information generated by the cookie about your use of this website (including the abbreviated IP address) is usually transferred to a Google server and stored there; it can also be transferred to the Google LLC server. come in the US.
This website uses Google (Universal) Analytics exclusively with the extension "_anonymizeIp ()", which ensures anonymization of the IP address by shortening it and excludes direct personal reference. As a result of the extension, your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. The full IP address will only be sent to a Google LLC. Server in the USA and shortened there in exceptional cases.
Google will use this information on our behalf to evaluate your use of the website, to compile reports on website activity and to provide us with other services relating to website activity and internet usage. The IP address transmitted by your browser as part of Google (Universal) Analytics is not merged with other Google data.
With a special function, the so-called "demographic characteristics", Google Analytics also enables the creation of statistics with statements about the age, gender and interests of the site visitors on the basis of an evaluation of interest-related advertising and with the help of third-party information. This allows the definition and differentiation of user groups of the website for the purpose of target group-optimized alignment of marketing measures. However, data records recorded using the “demographic characteristics” cannot be assigned to a specific person.
Details on the processing initiated by Google Analytics and how Google handles data from websites can be found here: https://policies.google.com/technologies/partner-sites
All processing described above, in particular the setting of Google Analytics cookies for reading out information on the device used, will only be carried out if you have given us your express consent in accordance with Art. 6 Para. 1 lit. a GDPR. Without this consent, Google Analytics will not be used during your visit to the site.
You can revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the "Cookie Consent Tool" provided on the website. We have concluded an order processing contract with Google for the use of Google Analytics, with which Google is obliged to protect the data of our website visitors and not to pass them on to third parties. For the transmission of data from the EU to the USA, Google relies on so-called standard data protection clauses of the European Commission, which are intended to ensure compliance with the European level of data protection in the USA.
Further information on Google (Universal) Analytics can be found here: https://policies.google.com/privacy?hl=de&gl=de
This website also uses the Google Signals service as an extension of Google Analytics. With Google Signals, we can have cross-device reports created by Google (so-called "Cross Device Tracking"). If you have activated the "personalized ads" in your Google account settings and you have linked your internet-enabled devices to your Google account, Google can change the user behavior with the corresponding consent to the use of Google Analytics in accordance with Art. 6 Para. 1 lit. a GDPR (see above) analyze across devices and create database models based on this. The registrations and device types of all site visitors who were logged into a Google account and who performed a conversion are taken into account. The data show, among other things, On which device you clicked an ad for the first time and on which device the associated conversion took place. We do not receive any personal data from Google, only statistics created on the basis of Google Signals. You have the option of deactivating the “personalized ads” function in the settings of your Google account and thus turning off the cross-device analysis. To do this, follow the instructions on this page: https://support.google.com/ads/answer/2662922?hl=de to deactivate the "personalized ads" function in the settings of your Google account and thus to switch off the cross-device analysis. To do this, follow the instructions on this page: https://support.google.com/ads/answer/2662922?hl=de to deactivate the "personalized ads" function in the settings of your Google account and thus to switch off the cross-device analysis. To do this, follow the instructions on this page: https://support.google.com/ads/answer/2662922?hl=de
You can read more information about Google Signals here: https://support.google.com/analytics/answer/7532985?hl=de

11) Retargeting / Remarketing / Referral Advertising

Google Ads Remarketing
Our website uses the functions of Google Ads Remarketing. We use this to advertise this website in Google search results and on third-party websites. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). For this purpose, Google places a cookie in the browser of your end device, which automatically enables interest-based advertising by means of a pseudonymous cookie ID and based on the pages you have visited. The processing takes place on the basis of our legitimate interest in the optimal marketing of our website in accordance with Art. 6 Para. 1 lit. f GDPR.
Any further data processing will only take place if you have agreed with Google that your internet and app browser history will be linked by Google to your Google account and that information from your Google account will be used to personalize advertisements that you will find on the web consider. In this case, if you are logged in to Google while visiting our website, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing. For this purpose, your personal data will be temporarily linked by Google with Google Analytics data in order to form target groups. When using Google Ads Remarketing, personal data may also be transmitted to the servers of Google LLC. come in the US.
Details on the processing initiated by Google Ads Remarketing and how Google handles data from websites can be found here: https://policies.google.com/technologies/partner-sites
You can permanently object to the setting of cookies by Google Ads Remarketing by You can download and install the browser plug-in from Google available under the following link:
https://www.google.com/settings/ads/onweb/
You can see further information and the data protection provisions regarding advertising and Google here:
https: / /www.google.com/policies/technologies/ads/
As far as legally required, we have obtained your consent for the processing of your data described above in accordance with Article 6 (1) (a) GDPR. You can revoke your consent at any time with effect for the future. In order to exercise your revocation, deactivate this service in the "Cookie Consent Tool" provided on the website or, alternatively, follow the option described above to make an objection.

Pinterest-Retargeting-Pixel
A pixel (Pinterest tag) from Pinterest Europe Ltd. is on this website. (Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland ("Pinterest"). With the help of the pixel, information about the surfing behavior of the website visitors can be collected, saved and evaluated in pseudonymised form. If personal data is also processed, this happens this on the basis of our legitimate interest in the display of personalized advertising in accordance with Art. 6 Paragraph 1 lit. "Saved by the user. Pinterest uses an algorithm to analyze surfing behavior and can then display targeted product recommendations as personalized advertising banners on the user's Pinterest account. Pinterest can also combine the information collected via the pixel with other information that Pinterest has collected via other websites and / or in connection with the use of the social network “Pinterest”, and thus create pseudonymised usage profiles. Under no circumstances can the information collected be used to personally identify visitors to this website. that Pinterest collected via other websites and / or in connection with the use of the social network “Pinterest”, and thus create pseudonymised user profiles. Under no circumstances can the information collected be used to personally identify visitors to this website. that Pinterest collected via other websites and / or in connection with the use of the social network “Pinterest”, and thus create pseudonymised user profiles. Under no circumstances can the information collected be used to personally identify visitors to this website.
As far as legally required, we have obtained your consent for the processing of your data described above in accordance with Article 6 (1) (a) GDPR. You can revoke your consent at any time with effect for the future by deactivating pixel tracking in the "Cookie Consent Tool" integrated on this website.
If necessary, data collected via the pixel can be transmitted to servers of Pinterest Inc. in the USA. You can find more information on data protection at Pinterest Europe Limited here: https://policy.pinterest.com/de/privacy-policy

Pinterest Tag Conversion Tracking
This website uses the conversion tracking technology “Pinterest Tag” from Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland (“Pinterest”).
If you have reached our website from a pin on Pinterest, we will set a cookie on your computer that interacts with a "tag" that has also been implemented in the form of a JavaScript code from Pinterest. Cookies are small text files that are stored on your device. These cookies lose their validity after 180 days and are not used for personal identification.
If the user is redirected to pages of this website by a pin on Pinterest and the cookie has not yet expired, the tag records certain user actions predefined by us and can understand them (e.g. completed transactions, leads, search queries on the website, calls to product pages). When performing such an action, your browser sends an HTTP request from the cookie to the Pinterest server via the Pinterest tag, with which certain information about the action (including type of action, time, browser type of the end device) is transmitted.
This transmission enables Pinterest to compile statistics on usage behavior on our website after being redirected from a Pinterest pin, which we use to optimize our offer.
If personal user data is processed, this is done in accordance with Art. 6 Paragraph 1 lit.
However, we do not receive any information with which users can be personally identified.
If you do not want to participate in tracking, you can object to this by deactivating the Pinterest tag conversion tracking cookie in your internet browser under user settings. You will then not be included in the conversion tracking statistics. Alternatively, you can use the deactivation page for consumers from the EU http://www.youronlinechoices.com/de/praferenzmanagement/ to
check whether Microsoft's advertising cookies are set in your browser and deactivate them.
You can find more information about the privacy policy of Pinterest at the following Internet address: https://policy.pinterest.com/de/privacy-policy
As far as legally required, we have obtained your consent for the processing of your data described above in accordance with Article 6 (1) (a) GDPR. You can revoke your consent at any time with effect for the future. In order to exercise your revocation, please follow the option outlined above to make an objection.

12) Tools and miscellaneous

12.1  Google reCAPTCHA

On this website we also use the reCAPTCHA function from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). This function is primarily used to differentiate whether an input is made by a natural person or is improperly made by machine and automated processing. The service includes sending the IP address and any other data required by Google for the reCAPTCHA service to Google and is carried out in accordance with Art. 6 Paragraph 1 lit. avoiding abuse and spam. When using Google reCAPTCHA, personal data may also be transmitted to the servers of Google LLC. come in the US.

Further information on Google reCAPTCHA and Google's data protection declaration can be viewed at: https://www.google.com/intl/de/policies/privacy/

As far as legally required, we have obtained your consent for the processing of your data described above in accordance with Article 6 (1) (a) GDPR. You can revoke your consent at any time with effect for the future. In order to exercise your revocation, please follow the option outlined above to make an objection.

12.2  Google Customer Reviews (formerly Google Certified Dealer Program)

We work with Google as part of the Google Customer Reviews program. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). This program gives us the opportunity to obtain customer reviews from users of our website. After making a purchase on our website, you will be asked whether you would like to take part in a Google email survey. If you give your consent in accordance with Article 6 (1) (a) GDPR, we will send your email address to Google. You will receive an email from Google Customer Reviews asking you to rate the buying experience on our website. The rating you submitted is then combined with our other ratings and displayed in our Google Customer Reviews logo and in our Merchant Center dashboard. Your rating will also be used for Google seller ratings. As part of the use of Google customer reviews, personal data may also be transmitted to the servers of Google LLC. come in the US.

You can revoke your consent at any time by sending a message to the person responsible for data processing or to Google.

Further information on Google's data protection in connection with the Google Customer Reviews program can be found at the following link: https://support.google.com/merchants/answer/7188525?hl=de

You can read more information about data protection from Google Seller Ratings at this link: https://support.google.com/google-ads/answer/2375474

13) rights of the data subject

13.1  The applicable data protection law grants you comprehensive rights of data subjects (information and intervention rights) vis-à-vis the person responsible with regard to the processing of your personal data, about which we will inform you below:

• Right to information in accordance with Art. 15 GDPR: In particular, you have a right to information about your personal data processed by us, the processing purposes, the categories of personal data processed, the recipients or categories of recipients to whom your data has been or will be disclosed, the planned Storage duration or the criteria for determining the storage duration, the existence of a right to correction, deletion, restriction of processing, objection to processing, complaint to a supervisory authority, the origin of your data, if we have not collected them from you, the Existence of automated decision-making including profiling and, if necessary,Meaningful information about the logic involved and the scope and the intended effects of such processing, as well as your right to be informed of the guarantees that exist in accordance with Art. 46 GDPR when your data is forwarded to third countries;
• Right to correction according to Art. 16 GDPR: You have the right to immediate correction of incorrect data concerning you and / or completion of your incomplete data stored by us;
• Right to deletion in accordance with Art. 17 GDPR: You have the right to request the deletion of your personal data if the requirements of Art. 17 Para. 1 GDPR are met. However, this right does not exist in particular if the processing is necessary to exercise the right to freedom of expression and information, to fulfill a legal obligation, for reasons of public interest or to assert, exercise or defend legal claims;
• Right to restriction of processing in accordance with Art. 18 GDPR: You have the right to request that the processing of your personal data be restricted as long as the correctness of your data is being checked, if you refuse to delete your data due to inadmissible data processing and instead request the Request restriction of the processing of your data if you need your data to assert, exercise or defend legal claims after we no longer need this data after the purpose has been achieved or if you have objected to reasons of your particular situation, as long as it is not yet certain whether our legitimate Reasons outweigh;
• Right to information in accordance with Art. 19 GDPR: If you have asserted the right to correction, deletion or restriction of processing against the person responsible, the person responsible is obliged to notify all recipients to whom the personal data concerning you have been disclosed of this correction or deletion of the data or Notification of the restriction of processing, unless this proves to be impossible or involves a disproportionate effort. You have the right to be informed about these recipients.
• Right to data portability in accordance with Art. 20 GDPR: You have the right to receive your personal data that you have provided to us in a structured, common and machine-readable format or to request that it be transferred to another person responsible, insofar as this is technically feasible;
• Right to revoke consent given in accordance with Art. 7 Paragraph 3 GDPR: You have the right to revoke your consent to the processing of data at any time with effect for the future. In the event of revocation, we will delete the data concerned immediately, provided that further processing cannot be based on a legal basis for processing without consent. Withdrawing your consent does not affect the legality of the processing carried out on the basis of your consent up to the point of withdrawal;
• Right to lodge a complaint in accordance with Art. 77 GDPR: If you are of the opinion that the processing of your personal data violates the GDPR, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your place of residence, your place of work or the place of the alleged infringement.

13.2  RIGHT TO OBJECT

IF WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF OUR MAIN LEGITIMATE INTEREST, YOU HAVE THE EVERY TIME TO PROCESS YOUR PERSONAL DATA ON THE BASIS OF A REASONS WHICH ARE GIVEN BY YOUR SPECIFIC SITUATION.
IF YOU MAKE USE OF YOUR RIGHT TO OBJECT, WE WILL END THE PROCESSING OF THE DATA CONCERNED. FURTHER PROCESSING IS RESERVED IF WE CAN PROVE COMPULSORY REASONS FOR THE PROCESSING, THAT OUTSIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FREEDOMS, OR IF THE PROCESSING OR EXPRESSION APPLIES.

IF YOUR PERSONAL DATA ARE PROCESSED BY US FOR THE PURPOSE OF DIRECT ADVERTISING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA FOR THE PURPOSE OF SUCH ADVERTISING. YOU MAY OBJECTIVE AS DESCRIBED ABOVE.

IF YOU MAKE USE OF YOUR RIGHT TO OBJECT, WE WILL END THE PROCESSING OF THE DATA CONCERNED FOR DIRECT ADVERTISING PURPOSES.

14) Duration of storage of personal data

The duration of the storage of personal data is based on the respective legal basis, the processing purpose and - if relevant - additionally based on the respective statutory retention period (e.g. commercial and tax retention periods).

When processing personal data on the basis of express consent in accordance with Article 6 (1) (a) GDPR, this data is stored until the person concerned revokes his or her consent.

If there are statutory retention periods for data that are processed in the context of legal or similar obligations on the basis of Art. 6 Paragraph 1 lit. and / or we have no legitimate interest in further storage.

When processing personal data on the basis of Art. 6 Paragraph 1 lit. prove for the processing that the interests, rights and freedoms of the data subject outweigh, or the processing serves to assert, exercise or defend legal claims.

When processing personal data for the purpose of direct advertising on the basis of Art. 6 Paragraph 1 lit.

Unless otherwise stated in the other information in this declaration about specific processing situations, stored personal data will otherwise be deleted when they are no longer necessary for the purposes for which they were collected or otherwise processed.

Status: 05.07.2021

In english

Data protection

1) Information about the collection of personal data and contact details of the person responsible

1.1  We are pleased that you are visiting our website and thank you for your interest. In the following we will inform you about the handling of your personal data when using our website. Personal data are all data with which you can be personally identified.

1.2 The  person responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Livarea eK, Friedrichstrasse 114a, 10117 Berlin, Germany, Tel .: 0049 (0) 30 60 40 31 26, E-Mail: ms @ livarea. de. The person responsible for processing personal data is the natural or legal person who, alone or jointly with others, decides on the purposes and means of processing personal data.

1.3  For security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or inquiries to the person responsible), this website uses an SSL or. TLS encryption. You can recognize an encrypted connection by the character string "https: //" and the lock symbol in your browser line.

2) Data collection when you visit our website

If you only use our website for informational purposes, i.e. if you do not register or otherwise provide us with information, we only collect data that your browser transmits to our server (so-called "server log files"). When you visit our website, we collect the following data, which is technically necessary for us to display the website to you:

• Our visited website
• Date and time at the time of access
• Amount of data sent in bytes
• Source / reference from which you came to the page
• Browser used
• Operating system used
• IP address used (if applicable: in anonymous form)

The processing takes place in accordance with Art. 6 Para. 1 lit.f GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to check the server log files retrospectively if there are concrete indications of illegal use.

3) Cookies

In order to make visiting our website attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your device. Some of the cookies we use are deleted again after the end of the browser session, i.e. after you close your browser (so-called session cookies). Other cookies remain on your device and enable your browser to be recognized the next time you visit (so-called persistent cookies). If cookies are set, they collect and process certain user information such as browser and location data as well as IP address values ​​on an individual basis. Persistent cookies are automatically deleted after a specified period, which can differ depending on the cookie.

In some cases, the cookies are used to simplify the ordering process by saving settings (e.g. remembering the contents of a virtual shopping cart for a later visit to the website). If personal data is also processed by individual cookies we use, the processing takes place in accordance with Art. 6 Paragraph 1 lit. b GDPR either for the execution of the contract, in accordance with Art. 6 Paragraph 1 lit. a GDPR in the case of a given consent or in accordance with Art. 6 Para. 1 lit.f GDPR to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the page visit.

Please note that you can set your browser so that you are informed about the setting of cookies and individually decide whether to accept them or to exclude the acceptance of cookies for certain cases or in general. Each browser differs in the way it manages cookie settings. This is described in the help menu of every browser, which explains how you can change your cookie settings. You can find these for the respective browser under the following links:

Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies
Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen
Chrome: https://support.google.com/chrome/answer/95647?hl=de&hlrm=en
Safari: https://support.apple.com/de-de/guide/safari/sfri11471/mac
Opera: https://help.opera.com/de/latest/web-preferences/#cookies

Please note that if you do not accept cookies, the functionality of our website may be restricted.

4) contact

When you contact us (e.g. using the contact form or email), personal data is collected. Which data is collected when a contact form is used can be seen from the respective contact form. This data is stored and used exclusively for the purpose of answering your request or for establishing contact and the associated technical administration. The legal basis for processing this data is our legitimate interest in answering your request in accordance with Art. 6 Para. 1 lit.f GDPR. If your contact is aimed at concluding a contract, the additional legal basis for processing is Art. 6 Para. 1 lit. b GDPR. Your data will be deleted after your request has been processed. This is the case

5) Data processing when opening a customer account and for contract processing

In accordance with Article 6 (1) (b) GDPR, personal data will continue to be collected and processed if you provide them to us for the execution of a contract or when opening a customer account. Which data is collected can be seen from the respective input forms. A deletion of your customer account is possible at any time and can be done by sending a message to the above address of the person responsible. We save and use the data you provide to process the contract. After the contract has been fully processed or your customer account has been deleted, your data will be blocked with due regard to tax and commercial retention periods and deleted after these periods have expired.

6) Comment function

As part of the comment function on this website, in addition to your comment, information about the time the comment was created and the name of the commentator you have chosen will be saved and published on this website. Your IP address is also recorded and saved. The IP address is stored for security reasons and in the event that the person concerned violates the rights of third parties or posts illegal content by submitting a comment. We need your e-mail address in order to contact you if a third party should object to your published content as unlawful. The legal basis for storing your data is Article 6 Paragraph 1 lit. b and f GDPR. We reserve the right to delete comments if third parties complain that they are illegal.

7) Data processing for order processing

7.1  - Transmission of image files for order processing using the upload function
On our website, we offer customers the option of ordering the personalization of products by transmitting image files using an upload function. The submitted image is used as a template for personalizing the selected product.
Using the upload form on the website, the customer can send one or more image files from the memory of the device used to us directly via automated, encrypted data transmission. We then collect, save and use the transmitted files exclusively to produce the personalized product in accordance with the respective service description on our website. If the transmitted image files are passed on to special service providers for the preparation and processing of the order, you will be explicitly informed about this in the following paragraphs. Any further transfer does not take place. If the transmitted files or the digital motifs contain personal data (in particular images of identifiable persons), All processing operations just mentioned take place exclusively for the purpose of processing your online order in accordance with Art. 6 Paragraph 1 lit. b GDPR. After the order has been processed, the transmitted image files are automatically and completely deleted.
- Transmission of image files for order processing by e-mail
On our website, we offer customers the opportunity to commission the personalization of products by transmitting image files by e-mail. The submitted image is used as a template for personalizing the selected product.
The customer can send one or more image files from the memory of the device used to us via the email address provided on the website. We then collect, save and use the files transmitted in this way exclusively to produce the personalized product in the sense of the respective service description on our website. If the transmitted image files are passed on to special service providers for the preparation and processing of the order, you will be explicitly informed about this in the following paragraphs. Any further transfer does not take place. If the transmitted files or the digital motifs contain personal data (in particular images of identifiable persons), All processing operations just mentioned take place exclusively for the purpose of processing your online order in accordance with Art. 6 Paragraph 1 lit. b GDPR. After the order has been processed, the transmitted image files are automatically and completely deleted.

7.2  To process your order, we work together with the following service provider (s) who support us in whole or in part in the execution of concluded contracts. Certain personal data is transmitted to these service providers in accordance with the following information.

The personal data collected by us will be passed on to the transport company commissioned with the delivery as part of the contract processing, insofar as this is necessary for the delivery of the goods. We will pass on your payment data to the commissioned credit institution as part of the payment processing, if this is necessary for the payment processing. If payment service providers are used, we will explicitly inform you about this below. The legal basis for the transfer of data is Art. 6 Paragraph 1 lit. b GDPR.

7.3  Use of payment service providers (payment services)

- Paypal
When paying via PayPal, credit card via PayPal, direct debit via PayPal or - if offered - "purchase on account" or "payment in installments" via PayPal, we give your payment data to PayPal (Europe) Sarl et Cie, SCA, as part of the payment process. 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal"), continue. The transfer takes place in accordance with Art. 6 Para. 1 lit. b GDPR and only insofar as this is necessary for payment processing.
PayPal reserves the right to carry out a credit check for the payment methods credit card via PayPal, direct debit via PayPal or - if offered - "purchase on account" or "payment in installments" via PayPal. For this purpose, your payment data may be passed on to credit agencies in accordance with Article 6 (1) (f) GDPR on the basis of PayPal's legitimate interest in determining your solvency. PayPal uses the result of the credit check with regard to the statistical probability of default for the purpose of deciding on the provision of the respective payment method. The credit report can contain probability values ​​(so-called score values). As far as score values ​​are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of the score values ​​includes, but is not limited to, address data. For more information on data protection, including the credit agencies used, please refer to PayPal's privacy policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full
You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for contractual payment processing.
- Secupay
If you decide to pay by credit card from the payment service provider secupay, the payment will be processed by the payment service provider secupay AG, Goethestrasse 6, 01896 Pulsnitz, to whom we will provide the information you provided during the ordering process along with the information about your order in accordance with Art. 6 Para. 1 letter b GDPR. Your data is passed on exclusively for the purpose of processing payments with the payment service provider secupay and only insofar as it is necessary for this.
If you choose the payment methods "purchase on account" via secupay or "direct debit" via secupay, you will be asked to provide your personal data (first and last name, street, house number, postcode, place, date of birth, email address, telephone number) in the order process , Bank code and account number). In order to safeguard our legitimate interest in determining the solvency of our customers, we will send this data to secupay AG, Goethestr. 6, 01896 Pulsnitz ("secupay"). Secupay checks on the basis of the personal data you have provided as well as other data (such as shopping cart, invoice amount, order history, payment experience), whether the payment option you have selected can be granted with regard to payment and / or bad debt risks. In addition to internal secupay criteria in accordance with Art. 6 Paragraph 1 lit.
- infoscore Consumer Data GmbH (arvato), Rheinstrasse 99, D-76532 Baden-Baden, Tel .: +49 (0) 7221-5040-1000, Fax: -1001
- Creditreform Boniversum GmbH, Hammfelddamm 13, 41460 Neuss, Tel. : +49 (0) 2131-109-501, Fax: -557
- EOS Payment Solutions GmbH, Steindamm 80, 200 Hamburg
The credit report can contain probability values ​​(so-called score values). As far as score values ​​are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of the score values ​​includes, but is not limited to, address data.
You can object to this processing of your data at any time by sending a message to the person responsible for data processing or to Secupay. However, Secupay may still be entitled to process your personal data if this is necessary for contractual payment processing.

8) Use of Social Media: Videos

Use of Youtube Videos

This website uses the YouTube embedding function to display and play back videos from the provider “YouTube”, which belongs to Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”).

The extended data protection mode is used here, which, according to the provider, does not start storing user information until the video (s) are played back. If the playback of embedded YouTube videos is started, the provider "YouTube" uses cookies to collect information about user behavior. According to information from “Youtube”, these are used, among other things, to record video statistics, improve user-friendliness and prevent abusive practices. If you are logged in to Google, your data will be assigned directly to your account when you click on a video. If you do not wish to be assigned to your profile on YouTube, you must log out before activating the button. Google saves your data (even for users who are not logged in) as usage profiles and evaluates them. Such an evaluation is carried out in accordance with Article 6 (1) (f) GDPR on the basis of Google's legitimate interests in displaying personalized advertising, market research and / or the needs-based design of its website. You have the right to object to the creation of these user profiles, although you must contact YouTube to exercise this right. When using YouTube, personal data may also be transmitted to the servers of Google LLC. come in the US. whereby you have to contact YouTube to exercise this. When using YouTube, personal data may also be transmitted to the servers of Google LLC. come in the US. whereby you have to contact YouTube to exercise this. When using YouTube, personal data may also be transmitted to the servers of Google LLC. come in the US.
Regardless of whether or not the embedded videos are played, a connection to the Google network is established each time this website is accessed, which can trigger further data processing operations beyond our control.

Further information on data protection at "Youtube" can be found in the Youtube terms of use at https://www.youtube.com/static?template=terms and in Google's data protection declaration at https://www.google.de/intl/ de / policies / privacy.

As far as legally required, we have obtained your consent for the processing of your data described above in accordance with Article 6 (1) (a) GDPR. You can revoke your consent at any time with effect for the future. To exercise your revocation, deactivate this service in the "Cookie Consent Tool" provided on the website.

9) Online Marketing

9.1  Facebook pixel for the creation of custom audiences (with cookie consent tool)
Within our online offer, the so-called "Facebook pixel" of the social network Facebook is used, which is operated by Facebook Ireland Limited, 4 Grand Canal Quare, Dublin 2, Ireland ( "Facebook").
If a user clicks on an advertisement placed by us, which is played on Facebook, the URL of our linked page will be appended by Facebook Pixel. If our page allows data to be shared with Facebook via pixels This URL parameter is written into the user's browser via a cookie, which our linked page sets itself. This cookie is then read by Facebook Pixel and enables the data to be forwarded to Facebook.
With the help of the Facebook pixel, it is on the one hand possible for Facebook to determine the visitors to our online offer as a target group for the presentation of advertisements (so-called "Facebook ads"). Accordingly, we use the Facebook pixel to only display the Facebook ads placed by us to Facebook users who have also shown an interest in our online offer or who have certain characteristics (e.g. interests in certain topics or products that are based on the visited Websites), which we transmit to Facebook (so-called "Custom Audiences"). With the help of the Facebook pixel, we would also like to ensure that our Facebook ads correspond to the potential interest of the users and are not annoying.
The data collected is anonymous to us, so it does not allow us to draw any conclusions about the identity of the user. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes in accordance with the Facebook data usage guidelines (https://www.facebook.com/about/privacy/). The data can enable Facebook and its partners to place advertisements on and outside of Facebook.
The data processing associated with the use of the Facebook pixel is only carried out with your express consent in accordance with Art. 6 Para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future. To exercise your revocation, remove the checkmark next to the setting for the “Facebook Pixel” in the “Cookie Consent Tool” integrated into the website.

9.2  Use of Google Ads Conversion Tracking

This website uses the online advertising program "Google Ads" and, as part of Google Ads, the conversion tracking of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). We use the offer of Google Ads to draw attention to our attractive offers with the help of advertising materials (so-called Google Adwords) on external websites. In relation to the data from the advertising campaigns, we can determine how successful the individual advertising measures are. Our aim is to show you advertisements that are of interest to you, to make our website more interesting for you and to achieve a fair calculation of the advertising costs incurred.

The conversion tracking cookie is set when a user clicks on an Ads ad placed by Google. Cookies are small text files that are stored on your device. These cookies usually lose their validity after 30 days and are not used for personal identification. If the user visits certain pages on this website and the cookie has not yet expired, we and Google can see that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. This means that cookies cannot be tracked via the websites of Google Ads customers. The information obtained using the conversion cookie is used to generate conversion statistics for Google Ads customers, who have opted for conversion tracking. Customers find out the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information with which users can be personally identified.

Details on the processing initiated by Google Ads Conversion Tracking and how Google handles data from websites can be found here: https://policies.google.com/technologies/partner-sites

If you do not want to participate in tracking, you can block this use by deactivating the Google conversion tracking cookie in your Internet browser under the keyword "User settings". You will then not be included in the conversion tracking statistics. We use Google Ads based on our legitimate interest in targeted advertising in accordance with Article 6 Paragraph 1 lit. When using Google Ads, personal data may also be transmitted to the servers of Google LLC. come in the US.

You can find more information about Google's data protection provisions at the following Internet address: https://www.google.de/policies/privacy/

You can permanently object to the setting of cookies by Google Ads Conversion Tracking by downloading and installing the browser plug-in from Google available under the following link:
https://www.google.com/settings/ads/plugin?hl = de

Please note that certain functions of this website may not be used or only to a limited extent if you have deactivated the use of cookies.

As far as legally required, we have obtained your consent for the processing of your data described above in accordance with Article 6 (1) (a) GDPR. You can revoke your consent at any time with effect for the future. In order to exercise your revocation, deactivate this service in the "Cookie Consent Tool" provided on the website or, alternatively, follow the option described above to make an objection.

9.3  Google Marketing Platform

This website uses the online marketing tool Google Marketing Platform from the operator Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("GMP").

GMP uses cookies to show ads that are relevant to users, to improve reports on campaign performance or to prevent a user from seeing the same ads multiple times. Google uses a cookie ID to record which ads are shown in which browser and can thus prevent them from being displayed multiple times. The processing takes place on the basis of our legitimate interest in the optimal marketing of our website in accordance with Art. 6 Para. 1 lit. f GDPR.

In addition, GMP can use cookie IDs to record so-called conversions that relate to advertising requests. This is the case, for example, when a user sees a GMP advertisement and later, using the same browser, calls up the advertiser's website and buys something via this website. According to Google, GMP cookies do not contain any personal information.

Due to the marketing tools used, your browser automatically establishes a direct connection with the Google server. We have no influence on the scope and further use of the data that is collected by Google through the use of this tool and therefore inform you as follows according to our level of knowledge: By integrating GMP, Google receives the information that you are using the relevant part of our Have accessed our website or clicked on one of our advertisements. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, there is a possibility that the provider will find out your IP address and save it. When using GMP, personal data may also be transmitted to the servers of Google LLC. come in the US.

If you would like to object to participation in this tracking process, you can deactivate cookies for conversion tracking by setting your browser so that cookies from the domain www.googleadservices.com are blocked (see https: // www. google.de/settings/ads), whereby this setting will be deleted if you deactivate your cookies. Alternatively, you can obtain information about the setting of cookies from the Digital Advertising Alliance at the Internet address www.aboutads.info and make your desired settings. Finally, you can set your browser so that you are informed about the setting of cookies and individually decide whether to accept them or to exclude the acceptance of cookies for certain cases or in general.

You can find more information about the data protection provisions of GMP by Google at the following Internet address: https://www.google.de/policies/privacy/

As far as legally required, we have obtained your consent for the processing of your data described above in accordance with Article 6 (1) (a) GDPR. You can revoke your consent at any time with effect for the future. In order to exercise your revocation, please follow the option outlined above to make an objection.

9.4  LinkedIn Insight

This website uses the retargeting and conversion tool of LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland, with the help of which visitors to this website can be shown personalized advertisements on the “LinkedIn” platform.
For this purpose, when you visit our website, a cookie, a small text file, is set on the browser of your end device, which is no longer valid after 120 days. If the user visits certain pages of this website and is logged into his LinkedIn account at the same time, a connection to the LinkedIn servers is established, via which interest-based advertising can be displayed on the platform. At the same time, the cookie enables anonymous reports on the performance of the advertisements on LinkedIn and information on website interaction to be generated that are provided to us and LinkedIn.
The display of advertising and the creation of statistical reports will not take place if the user is not logged into his LinkedIn account at the same time when visiting this website.
The information obtained with the help of the cookie never allows a personal identification of the respective user.
The information is transmitted in accordance with Article 6 (1) (f) GDPR on the basis of our legitimate interest in targeted advertising and the statistical evaluation of the success of product advertisements on LinkedIn and thus serves to optimize our online offer.

You can deactivate the LinkedIn Insight Tool and the display of interest-based advertising on LinkedIn by setting an opt-out cookie under the following link: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out

This opt-out cookie only works in this browser and only for this domain. If you delete your cookies in this browser, you will have to click the link above again.

You can find more information about LinkedIn's data protection provisions at the following Internet address: https://www.linkedin.com/legal/privacy-policy#choices-oblig

As far as legally required, we have obtained your consent for the processing of your data described above in accordance with Article 6 (1) (a) GDPR. You can revoke your consent at any time with effect for the future. In order to exercise your revocation, please follow the option outlined above to make an objection.

10) web analytics services

Google (Universal) Analytics with Google Signals
This website uses Google (Universal) Analytics, a web analysis service from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). Google (Universal) Analytics uses so-called "cookies", which are text files that are stored on your device and that enable your use of the website to be analyzed. The information generated by the cookie about your use of this website (including the abbreviated IP address) is usually transferred to a Google server and stored there; it can also be transferred to the Google LLC server. come in the US.
This website uses Google (Universal) Analytics exclusively with the extension "_anonymizeIp ()", which ensures anonymization of the IP address by shortening it and excludes direct personal reference. As a result of the extension, your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google LLC. Server in the USA and shortened there.
On our behalf, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide us with other services relating to website activity and internet usage. The IP address transmitted by your browser as part of Google (Universal) Analytics is not merged with other Google data.
With a special function, the so-called "demographic characteristics", Google Analytics also enables the creation of statistics with statements about the age, gender and interests of the site visitors on the basis of an evaluation of interest-related advertising and with the help of third-party information. This allows the definition and differentiation of user groups of the website for the purpose of target group-optimized alignment of marketing measures. However, data records recorded via the “demographic characteristics” cannot be assigned to a specific person.
Details on the processing initiated by Google Analytics and how Google handles data from websites can be found here: https://policies.google.com/technologies/partner-sites
All processing described above, in particular the setting of Google Analytics cookies for reading out information on the device used, will only be carried out if you have given us your express consent in accordance with Art. 6 Para. 1 lit. a GDPR. Without this consent, Google Analytics will not be used during your visit to the site.
You can revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the "Cookie Consent Tool" provided on the website. We have concluded an order processing agreement with Google for the use of Google Analytics, with which Google is obliged to protect the data of our website visitors and not to pass them on to third parties. For the transmission of data from the EU to the USA, Google relies on so-called standard data protection clauses of the European Commission, which are intended to ensure compliance with the European level of data protection in the USA.
Further information on Google (Universal) Analytics can be found here: https://policies.google.com/privacy?hl=de&gl=de
This website also uses the Google Signals service as an extension of Google Analytics. With Google Signals, we can have cross-device reports created by Google (so-called "Cross Device Tracking"). If you have activated the "personalized ads" in your Google account settings and you have linked your internet-enabled devices to your Google account, Google can change the user behavior with the corresponding consent to the use of Google Analytics in accordance with Art. 6 Para. 1 lit. a GDPR (see above) analyze across devices and create database models based on this. The registrations and device types of all site visitors who were logged into a Google account and who performed a conversion are taken into account. The data show, among other things, On which device you clicked on an ad for the first time and on which device the associated conversion took place. We do not receive any personal data from Google, but only statistics created on the basis of Google Signals. You have the option of deactivating the "personalized ads" function in the settings of your Google account and thus turning off the cross-device analysis. To do this, follow the instructions on this page: https://support.google.com/ads/answer/2662922?hl=de to deactivate the "personalized ads" function in the settings of your Google account and thus to switch off the cross-device analysis. To do this, follow the instructions on this page: https://support.google.com/ads/answer/2662922?hl=de to deactivate the "personalized ads" function in the settings of your Google account and thus to switch off the cross-device analysis. To do this, follow the instructions on this page: https://support.google.com/ads/answer/2662922?hl=de
You can read more information about Google Signals here: https://support.google.com/analytics/answer/7532985?hl=de

11) Retargeting / Remarketing / Referral Advertising

Google Ads Remarketing
Our website uses the functions of Google Ads Remarketing. We use this to advertise this website in Google search results and on third-party websites. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). For this purpose, Google places a cookie in the browser of your end device, which automatically enables interest-based advertising by means of a pseudonymous cookie ID and based on the pages you have visited. The processing takes place on the basis of our legitimate interest in the optimal marketing of our website in accordance with Art. 6 Para. 1 lit. f GDPR.
Any further data processing will only take place if you have agreed with Google that your internet and app browser history will be linked by Google to your Google account and that information from your Google account will be used to personalize advertisements that you will find on the web consider. In this case, if you are logged in to Google while visiting our website, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing. For this purpose, your personal data is temporarily linked by Google with Google Analytics data in order to form target groups. When using Google Ads Remarketing, personal data may also be transmitted to the servers of Google LLC. come in the US.
Details on the processing initiated by Google Ads Remarketing and how Google handles data from websites can be found here: https://policies.google.com/technologies/partner-sites
You can permanently object to the setting of cookies by Google Ads Remarketing by You can download and install the browser plug-in from Google available at the following link:
https://www.google.com/settings/ads/onweb/
You can see further information and the data protection provisions regarding advertising and Google here:
https: / /www.google.com/policies/technologies/ads/
As far as legally required, we have obtained your consent for the processing of your data described above in accordance with Article 6 (1) (a) GDPR. You can revoke your consent at any time with effect for the future. In order to exercise your revocation, deactivate this service in the "Cookie Consent Tool" provided on the website or, alternatively, follow the option described above to make an objection.

Pinterest-Retargeting-Pixel
A pixel (Pinterest tag) from Pinterest Europe Ltd. is on this website. (Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland ("Pinterest"). With the help of the pixel, information about the surfing behavior of the website visitors can be collected, saved and evaluated in pseudonymised form. If personal data is also processed in this process this on the basis of our legitimate interest in the display of personalized advertising in accordance with Article 6 (1) (f) GDPR. The information can be shared with the user with the help of further information that Pinterest, e.g. due to the ownership of an account on the social network “Pinterest "Saved about the user. Pinterest uses an algorithm to analyze surfing behavior and can then display targeted product recommendations as personalized advertising banners on the user's Pinterest account. Pinterest can also combine the information collected via the pixel with other information that Pinterest has collected via other websites and / or in connection with the use of the social network “Pinterest”, and thus create pseudonymised usage profiles. Under no circumstances can the information collected be used to personally identify visitors to this website. that Pinterest collected via other websites and / or in connection with the use of the social network “Pinterest”, and thus create pseudonymised user profiles. Under no circumstances can the information collected be used to personally identify visitors to this website. that Pinterest collected via other websites and / or in connection with the use of the social network “Pinterest”, and thus create pseudonymised user profiles. Under no circumstances can the information collected be used to personally identify visitors to this website.
As far as legally required, we have obtained your consent for the processing of your data described above in accordance with Article 6 (1) (a) GDPR. You can revoke your consent at any time with effect for the future by deactivating pixel tracking in the "Cookie Consent Tool" integrated on this website.
If necessary, data collected via the pixel can be transmitted to servers of Pinterest Inc. in the USA. You can find more information on data protection at Pinterest Europe Limited here: https://policy.pinterest.com/de/privacy-policy

Pinterest Tag Conversion Tracking
This website uses the conversion tracking technology “Pinterest Tag” from Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland (“Pinterest”).
If you have reached our website from a pin on Pinterest, we will set a cookie on your computer that interacts with a "tag" that has also been implemented in the form of a JavaScript code from Pinterest. Cookies are small text files that are stored on your device. These cookies lose their validity after 180 days and are not used for personal identification.
If the user is redirected to pages of this website by a pin on Pinterest and the cookie has not yet expired, the tag records certain user actions predefined by us and can understand them (e.g. completed transactions, leads, search queries on the website, calls to product pages). When performing such an action, your browser sends an HTTP request from the cookie to the Pinterest server via the Pinterest tag, with which certain information about the action (including type of action, time, browser type of the end device) is transmitted.
This transmission enables Pinterest to compile statistics on usage behavior on our website after being redirected from a Pinterest pin, which we use to optimize our offer.
If personal user data is processed, this is done in accordance with Art. 6 Para. 1 lit.f GDPR on the basis of our legitimate interest in the statistical evaluation of the success of product advertisements on Pinterest and the purchasing behavior of users and thus serves to optimize our online offer.
However, we do not receive any information with which users can be personally identified.
If you do not want to participate in tracking, you can object to this by deactivating the Pinterest tag conversion tracking cookie in your internet browser under user settings. You will then not be included in the conversion tracking statistics. Alternatively, you can use the deactivation page for consumers from the EU http://www.youronlinechoices.com/de/praferenzmanagement/ to
check whether Microsoft's advertising cookies are set in your browser and deactivate them.
You can find more information about Pinterest's data protection provisions at the following Internet address: https://policy.pinterest.com/de/privacy-policy
As far as legally required, we have obtained your consent for the processing of your data described above in accordance with Article 6 (1) (a) GDPR. You can revoke your consent at any time with effect for the future. In order to exercise your revocation, please follow the option outlined above to make an objection.

12) Tools and miscellaneous

12.1  Google reCAPTCHA

On this website we also use the reCAPTCHA function from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). This function is primarily used to differentiate whether an input is made by a natural person or is improperly made by machine and automated processing. The service includes sending the IP address and any other data required by Google for the reCAPTCHA service to Google and is carried out in accordance with Art. 6 Para. 1 lit. avoiding abuse and spam. When using Google reCAPTCHA, personal data may also be transmitted to the servers of Google LLC. come in the US.

Further information on Google reCAPTCHA and Google's data protection declaration can be viewed at: https://www.google.com/intl/de/policies/privacy/

As far as legally required, we have obtained your consent for the processing of your data described above in accordance with Article 6 (1) (a) GDPR. You can revoke your consent at any time with effect for the future. In order to exercise your revocation, please follow the option outlined above to make an objection.

12.2  Google Customer Reviews (formerly Google Certified Dealer Program)

We work with Google as part of the Google Customer Reviews program. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). This program gives us the opportunity to obtain customer reviews from users of our website. After making a purchase on our website, you will be asked whether you would like to take part in a Google email survey. If you give your consent in accordance with Article 6 (1) (a) GDPR, we will send your email address to Google. You will receive an email from Google Customer Reviews asking you to rate the buying experience on our website. The rating you submitted is then combined with our other ratings and displayed in our Google Customer Reviews logo and in our Merchant Center dashboard. Your rating will also be used for Google seller ratings. As part of the use of Google customer reviews, personal data may also be transmitted to the servers of Google LLC. come in the US.

You can revoke your consent at any time by sending a message to the person responsible for data processing or to Google.

Further information on Google's data protection in connection with the Google Customer Reviews program can be found at the following link: https://support.google.com/merchants/answer/7188525?hl=de

You can read more information about the data protection of Google Seller Ratings at this link: https://support.google.com/google-ads/answer/2375474

13) rights of the data subject

13.1  The applicable data protection law grants you comprehensive data protection rights (information and intervention rights) vis-à-vis the person responsible with regard to the processing of your personal data, about which we will inform you below:

• Right to information in accordance with Art. 15 GDPR: In particular, you have the right to information about your personal data processed by us, the processing purposes, the categories of personal data processed, the recipients or categories of recipients to whom your data has been or will be disclosed, the planned Storage period or the criteria for determining the storage period, the existence of a right to correction, deletion, restriction of processing, objection to processing, complaint to a supervisory authority, the origin of your data if we did not collect them from you, the Existence of automated decision-making including profiling and, if necessary,meaningful information about the logic involved and the scope and the intended effects of such processing, as well as your right to be informed of the guarantees that exist in accordance with Art. 46 GDPR when your data is forwarded to third countries;
• Right to correction in accordance with Art. 16 GDPR: You have the right to immediate correction of incorrect data concerning you and / or completion of your incomplete data stored by us;
• Right to deletion in accordance with Art. 17 GDPR: You have the right to request the deletion of your personal data if the requirements of Art. 17 Para. 1 GDPR are met. However, this right does not exist in particular if the processing is necessary to exercise the right to freedom of expression and information, to fulfill a legal obligation, for reasons of public interest or to assert, exercise or defend legal claims;
• Right to restriction of processing in accordance with Art. 18 GDPR: You have the right to request that the processing of your personal data be restricted as long as the accuracy of your data is being checked, if you refuse to delete your data due to inadmissible data processing and instead request the Request restriction of the processing of your data if you need your data to assert, exercise or defend legal claims after we no longer need this data after the purpose has been achieved or if you have objected to reasons of your particular situation, as long as it is not yet certain whether our legitimate Reasons outweigh;
• Right to information in accordance with Art. 19 GDPR: If you have asserted the right to correction, deletion or restriction of processing against the person responsible, the person responsible is obliged to notify all recipients to whom the personal data concerning you have been disclosed of this correction or deletion of the data or To communicate restriction of processing, unless this proves to be impossible or is associated with a disproportionate effort. You have the right to be informed about these recipients.
• Right to data portability in accordance with Art. 20 GDPR: You have the right to receive your personal data that you have provided to us in a structured, common and machine-readable format or to request that it be transferred to another person responsible, insofar as this is technically feasible;
• Right to revoke consent given in accordance with Art. 7 Paragraph 3 GDPR: You have the right to revoke your consent to the processing of data at any time with effect for the future. In the event of revocation, we will delete the data concerned immediately, provided that further processing cannot be based on a legal basis for processing without consent. Withdrawing your consent does not affect the legality of the processing carried out on the basis of your consent up to the point of withdrawal;
• Right to lodge a complaint in accordance with Art. 77 GDPR: If you are of the opinion that the processing of your personal data violates the GDPR, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your place of residence, your place of work or the place of the alleged infringement.

13.2  RIGHT TO OBJECT

IF WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF OUR MAINLY LEGITIMATE INTEREST, YOU HAVE THE RIGHT AT ANY TIME, FOR REASONS THAT WE GIVE UPON YOUR SPECIFIC SITUATION.
IF YOU MAKE USE OF YOUR RIGHT TO OBJECT, WE WILL END THE PROCESSING OF THE DATA AFFECTED. FURTHER PROCESSING IS RESERVED IF WE CAN PROVE COMPULSORY REASONS FOR PROCESSING THAT OUTSIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FREEDOM OR IF THE PROCESSING OR EXPRESSION APPLIES.

IF YOUR PERSONAL DATA ARE PROCESSED BY US FOR DIRECT ADVERTISING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA FOR THE PURPOSE OF SUCH ADVERTISING. YOU CAN OBJECT AS DESCRIBED ABOVE.

IF YOU MAKE USE OF YOUR RIGHT TO OBJECT, WE WILL END THE PROCESSING OF THE DATA CONCERNED FOR DIRECT ADVERTISING PURPOSES.

14) Duration of storage of personal data

The duration of the storage of personal data is based on the respective legal basis, the processing purpose and - if relevant - additionally based on the respective statutory retention period (e.g. commercial and tax retention periods).

When processing personal data on the basis of express consent in accordance with Article 6 (1) (a) GDPR, this data is stored until the person concerned revokes his or her consent.

If there are statutory retention periods for data that are processed in the context of legal or similar obligations on the basis of Art. 6 Paragraph 1 lit. and / or we have no legitimate interest in further storage.

When processing personal data on the basis of Art. 6 Para. 1 lit.f GDPR, this data is stored until the person concerned exercises his right of objection under Art. 21 Para. 1 GDPR, unless we can have compelling reasons worthy of protection prove for the processing that the interests, rights and freedoms of the data subject outweigh, or the processing serves to assert, exercise or defend legal claims.

When processing personal data for the purpose of direct advertising on the basis of Art. 6 Para. 1 lit.

Unless otherwise stated in the other information in this declaration about specific processing situations, stored personal data will otherwise be deleted when they are no longer necessary for the purposes for which they were collected or otherwise processed.

Status: 05.07.2021

In English

Data protection1) Information about the collection of personal data and contact details of the person responsible

1.1  We are pleased that you are visiting our website and thank you for your interest. In the following we will inform you about the handling of your personal data when using our website. Personal data are all data with which you can be personally identified.

1.2 The  person responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Livarea eK, Friedrichstrasse 114a, 10117 Berlin, Germany, Tel .: 0049 (0) 30 60 40 31 26, E-Mail: ms @ livarea. de. The person responsible for processing personal data is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data.

1.3  For security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or inquiries to the person responsible), this website uses an SSL or. TLS encryption. You can recognize an encrypted connection by the character string "https: //" and the lock symbol in your browser line.

2) Data collection when you visit our website

When using our website for informational purposes only, i.e. if you do not register or otherwise provide us with information, we only collect data that your browser transmits to our server (so-called "server log files"). When you visit our website, we collect the following data, which is technically necessary for us to display the website to you:

• Our visited website
• Date and time at the time of access
• Amount of data sent in bytes
• Source / reference from which you came to the page
• Browser used
• Operating system used
• IP address used (if applicable: in anonymous form)

Processing takes place in accordance with Art. 6 Para. 1 lit. f GDPR based on our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to check the server log files retrospectively if there are concrete indications of illegal use.

3) cookies

In order to make visiting our website attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your device. Some of the cookies we use are deleted again after the end of the browser session, i.e. after you close your browser (so-called session cookies). Other cookies remain on your device and enable your browser to be recognized the next time you visit (so-called persistent cookies). If cookies are set, they collect and process certain user information such as browser and location data as well as IP address values ​​on an individual basis. Persistent cookies are automatically deleted after a specified period, which can differ depending on the cookie.

In some cases, cookies are used to simplify the ordering process by saving settings (e.g. remembering the contents of a virtual shopping cart for a later visit to the website). If personal data is also processed by individual cookies we use, the processing takes place in accordance with Art. 6 Para. 1 lit. b GDPR either for the execution of the contract, according to Art. 6 Para. 1 lit. a GDPR in the case of a given consent or in accordance with Art. 6 Para. 1 lit. f GDPR to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the page visit.

Please note that you can set your browser so that you are informed about the setting of cookies and individually decide whether to accept them or to exclude the acceptance of cookies in certain cases or in general. Each browser differs in the way it manages cookie settings. This is described in the help menu of every browser, which explains how you can change your cookie settings. You can find these for the respective browser under the following links:

Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies
Firefox: https://support.mozilla.org/de/kb/cookies- allow-and-reject
Chrome: https://support.google.com/chrome/answer/95647?hl=de&hlrm=en
Safari: https://support.apple.com/de-de/guide/safari/sfri11471/ mac
Opera: https://help.opera.com/de/latest/web-preferences/#cookies

Please note that if you do not accept cookies, the functionality of our website may be restricted.

4) contact

When you contact us (e.g. using the contact form or email), personal data is collected. Which data is collected in the case of a contact form can be seen from the respective contact form. These data are stored and used exclusively for the purpose of answering your request or for establishing contact and the associated technical administration. The legal basis for the processing of this data is our legitimate interest in answering your request in accordance with Art. 6 Para. 1 lit. f GDPR. If your contact is aimed at concluding a contract, the additional legal basis for processing is Art. 6 Para. 1 lit. b GDPR. Your data will be deleted after your request has been processed. This is the case if it can be inferred from the circumstances

5) Data processing when opening a customer account and for contract processing

According to Art. 6 Para. 1 lit. b GDPR, personal data will continue to be collected and processed if you provide them to us for the execution of a contract or when opening a customer account. Which data is collected can be seen from the respective input forms. A deletion of your customer account is possible at any time and can be done by sending a message to the above address of the person responsible. We save and use the data you have provided to process the contract. After the contract has been fully processed or your customer account has been deleted, your data will be blocked with due regard to tax and commercial retention periods and deleted after these periods have expired.

6) Comment function

As part of the comment function on this website, in addition to your comment, information about the time the comment was created and the name of the commentator you have chosen will be saved and published on this website. Your IP address is also recorded and saved. The IP address is stored for security reasons and in the event that the person concerned violates the rights of third parties or posts illegal content by submitting a comment. We need your email address in order to contact you if a third party should object to your published content as illegal. The legal basis for storing your data is Article 6 Paragraph 1 lit. b and f GDPR. We reserve the right to delete comments if third parties complain that they are illegal.

7) Data processing for order processing

7.1  To process your order, we work together with the following service provider (s) who support us in whole or in part in the implementation of concluded contracts. Certain personal data is transmitted to these service providers in accordance with the following information.

The personal data collected by us will be passed on to the transport company commissioned with the delivery as part of the contract processing, insofar as this is necessary for the delivery of the goods. We pass on your payment data to the commissioned credit institution as part of the payment processing, if this is necessary for the payment processing. If payment service providers are used, we will explicitly inform you about this below. The legal basis for the transfer of data is Art. 6 Para. 1 lit. b GDPR.

7.2  Use of payment service providers (payment services)

f GDPR passed on to credit agencies on the basis of PayPal's legitimate interest in determining your solvency. PayPal uses the result of the credit check with regard to the statistical probability of default for the purpose of deciding whether to provide the respective payment method. The credit report can contain probability values ​​(so-called score values). Insofar as score values ​​are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of the score values ​​includes, but is not limited to, address data. For further information on data protection, including the credit agencies used, please refer to PayPal's data protection declaration: https://www.paypal.com/de/webapps/mpp/ua/privacy-full
You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for the contractual payment processing.
- Secupay
If you choose to pay by credit card from the payment service provider secupay, the payment will be processed by the payment service provider secupay AG, Goethestrasse 6, 01896 Pulsnitz, to whom we will provide the information you provided during the ordering process along with the information about your order in accordance with Art. 6 Para. 1 lit. b GDPR. Your data is passed on exclusively for the purpose of processing payments with the payment service provider secupay and only insofar as it is necessary for this.
If you choose the payment methods "purchase on account" via secupay or "direct debit" via secupay, you will be asked to provide your personal data (first and last name, street, house number, postcode, place, date of birth, email address, telephone number) in the order process , Bank code and account number). In order to preserve our legitimate interest in determining the solvency of our customers, we will process this data in accordance with Art. f GDPR for the purpose of a credit check to secupay AG, Goethestr. 6, 01896 Pulsnitz ("secupay"). Secupay checks on the basis of the personal data you provide as well as other data (such as shopping cart, invoice amount, order history, payment experience), whether the payment option you have selected can be granted with regard to payment and / or bad debt risks. In addition to internal secupay criteria in accordance with Art. 6 Para. 1 lit. f GDPR, identity and credit information from the following credit agencies are also included:
- infoscore Consumer Data GmbH (arvato), Rheinstraße 99, D-76532 Baden-Baden, Tel .: +49 (0) 7221-5040-1000, Fax: -1001
- Creditreform Boniversum GmbH, Hellersbergstraße 11, D-41460 Neuss, Tel .: +49 (0) 2131-109-501, Fax: -557
- EOS Payment Solutions GmbH, Steindamm 80, 200 Hamburg
The credit report can contain probability values ​​(so-called score values). As far as score values ​​are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of the score values ​​includes, but is not limited to, address data.
You can object to this processing of your data at any time by sending a message to the person responsible for data processing or to Secupay. However, Secupay may still be entitled to process your personal data if this is necessary for the contractual payment processing.

8) Contact for evaluation reminder

Own evaluation
reminder (no dispatch by a customer evaluation system) We use your e-mail address as a one-time reminder to submit an evaluation of your order for the evaluation system we use, provided that you have given us your express consent in accordance with Art. 1 lit. a GDPR.
You can revoke your consent at any time by sending a message to the person responsible for data processing.

9) Use of Social Media: Videos

Use of Youtube Videos

This website uses the YouTube embedding function to display and play back videos from the provider "YouTube", which belongs to Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google").

Here, the extended data protection mode is used, which, according to the provider, does not start storing user information until the video (s) are played. If the playback of embedded YouTube videos is started, the provider "YouTube" uses cookies to collect information about user behavior. According to information from “Youtube”, these are used, among other things, to record video statistics, improve user-friendliness and prevent abusive practices. If you are logged in to Google, your data will be assigned directly to your account when you click on a video. If you do not want the assignment to your profile on YouTube, you must log out before activating the button. Google saves your data (even for users who are not logged in) as usage profiles and evaluates them. Such an evaluation takes place in particular in accordance with Art. 6 Para. f GDPR based on Google's legitimate interests in displaying personalized advertising, market research and / or needs-based design of its website. You have the right to object to the creation of these user profiles, whereby you must contact YouTube to exercise this right. When using YouTube, personal data may also be transmitted to the servers of Google LLC. come in the US. you have to contact YouTube to do this. When using YouTube, personal data may also be transmitted to the servers of Google LLC. come in the US. you have to contact YouTube to do this. When using YouTube, personal data may also be transmitted to the servers of Google LLC. come in the US.
Regardless of whether the embedded videos are played back, a connection to the Google network is established each time this website is accessed, which can trigger further data processing operations without our influence.

In the event that personal data is transmitted to Google LLC. based in the USA, Google LLC. Certified for the US-European data protection agreement "Privacy Shield", which guarantees compliance with the data protection level applicable in the EU. A current certificate can be viewed here: https://www.privacyshield.gov/list

You can find more information on data protection at “YouTube” in the provider's data protection declaration at: https://www.google.de/intl/de/policies/privacy

As far as legally required, we have your consent to the processing of your data described above in accordance with Art. 6 Para. 1 lit. a GDPR obtained. You can revoke your consent at any time with effect for the future. In order to exercise your revocation, please follow the option outlined above to make an objection.

10) Online Marketing

10.1  Facebook pixel for the creation of custom audiences (with cookie consent tool)
The so-called "Facebook pixel" of the social network Facebook is used within our online offer, which is operated by Facebook Ireland Limited, 4 Grand Canal Quare, Dublin 2, Ireland ( "Facebook").
If a user clicks on an advertisement placed by us that is played on Facebook, the URL of our linked page will be appended by Facebook Pixel. If our page allows data to be shared with Facebook via pixels This URL parameter is written into the user's browser via a cookie, which our linked page sets itself. This cookie is then read by Facebook Pixel and enables the data to be forwarded to Facebook.
With the help of the Facebook pixel, Facebook is on the one hand able to determine the visitors to our online offer as a target group for the presentation of advertisements (so-called "Facebook ads"). Accordingly, we use the Facebook pixel to only display the Facebook ads placed by us to Facebook users who have also shown an interest in our online offer or who have certain characteristics (e.g. interests in certain topics or products based on the visited Websites), which we transmit to Facebook (so-called "Custom Audiences"). With the help of the Facebook pixel, we would also like to ensure that our Facebook ads correspond to the potential interest of the users and are not annoying.
The data collected is anonymous to us, so it does not provide us with any conclusions about the identity of the user. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes in accordance with the Facebook data usage guidelines (https://www.facebook.com/about/privacy/). The data can enable Facebook and its partners to place advertisements on and outside of Facebook.
The data processing associated with the use of the Facebook pixel takes place only with your express consent in accordance with Art. 6 Para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future. In order to exercise your revocation, remove the tick next to the setting for the “Facebook Pixel” in the “Cookie Consent Tool” integrated into the website.

10.2  Use of Google Ads Conversion Tracking

This website uses the online advertising program "Google Ads" and, as part of Google Ads, the conversion tracking of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). We use the offer of Google Ads to draw attention to our attractive offers with the help of advertising materials (so-called Google Adwords) on external websites. In relation to the data of the advertising campaigns, we can determine how successful the individual advertising measures are. Our aim is to show you advertisements that are of interest to you, to make our website more interesting for you and to achieve a fair calculation of the advertising costs incurred.

The conversion tracking cookie is set when a user clicks on an Ads advert placed by Google. Cookies are small text files that are stored on your device. These cookies generally lose their validity after 30 days and are not used for personal identification. If the user visits certain pages on this website and the cookie has not yet expired, we and Google can see that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. This means that cookies cannot be tracked via the websites of Google Ads customers. The information obtained using the conversion cookie is used to create conversion statistics for Google Ads customers, who have opted for conversion tracking. Customers find out the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information with which users can be personally identified. If you do not want to participate in the tracking, you can block this usage by deactivating the Google conversion tracking cookie in your Internet browser under the keyword "User settings". You will then not be included in the conversion tracking statistics. We use Google Ads based on our legitimate interest in targeted advertising in accordance with. Art. 6 para. 1 lit. f GDPR. When using Google Ads, personal data may also be transmitted to the servers of Google LLC. come in the US.

In the event that personal data is transmitted to Google LLC. based in the USA, Google LLC. Certified for the US-European data protection agreement "Privacy Shield", which guarantees compliance with the data protection level applicable in the EU. A current certificate can be viewed here: https://www.privacyshield.gov/list

You can find more information about Google's data protection provisions at the following Internet address: https://www.google.de/policies/privacy/

You can permanently deactivate cookies for ad preferences by preventing them by setting your browser software accordingly or by downloading and installing the browser plug-in available under the following link:
https://www.google.com/settings/ads/plugin ? hl = de

Please note that certain functions of this website may not be able to be used or only to a limited extent if you have deactivated the use of cookies.

As far as legally required, we have your consent to the processing of your data described above in accordance with Art. 6 Para. 1 lit. a GDPR obtained. You can revoke your consent at any time with effect for the future. In order to exercise your revocation, please follow the option outlined above to make an objection.

10.3  Google Marketing Platform

This website uses the online marketing tool Google Marketing Platform from the operator Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("GMP").

GMP uses cookies to show ads that are relevant to users, to improve reports on campaign performance or to prevent a user from seeing the same ads multiple times. Google uses a cookie ID to record which ads are shown in which browser and can thus prevent them from being displayed multiple times. The processing takes place on the basis of our legitimate interest in the optimal marketing of our website in accordance with Art. 6 Para. 1 lit. f GDPR.

In addition, GMP can use cookie IDs to record what are known as conversions that relate to advertising requests. This is the case, for example, when a user sees a GMP advertisement and later, using the same browser, calls up the advertiser's website and buys something via this website. According to Google, GMP cookies do not contain any personal information.

Due to the marketing tools used, your browser automatically establishes a direct connection with the Google server. We have no influence on the scope and further use of the data that is collected by Google through the use of this tool and therefore inform you as follows according to our level of knowledge: By integrating GMP, Google receives the information that you are using the relevant part of our Have accessed our website or clicked on an advertisement from us. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, there is a possibility that the provider will find out your IP address and save it. When using GMP, personal data may also be transmitted to the servers of Google LLC. come in the US.

If you would like to object to participation in this tracking process, you can deactivate cookies for conversion tracking by setting your browser so that cookies from the domain www.googleadservices.com are blocked (see https: // www. google.de/settings/ads), whereby this setting will be deleted if you deactivate your cookies. Alternatively, you can obtain information about the setting of cookies from the Digital Advertising Alliance at the Internet address www.aboutads.info and make your desired settings. Finally, you can set your browser so that you are informed about the setting of cookies and individually decide whether to accept them or to exclude the acceptance of cookies for certain cases or in general.

In the event that personal data is transmitted to Google LLC. based in the USA, Google LLC. Certified for the US-European data protection agreement "Privacy Shield", which guarantees compliance with the data protection level applicable in the EU. A current certificate can be viewed here: https://www.privacyshield.gov/list

You can find more information about the data protection provisions of GMP by Google at the following Internet address: https://www.google.de/policies/privacy/

As far as legally required, we have your consent to the processing of your data described above in accordance with Art. 6 Para. 1 lit. a GDPR obtained. You can revoke your consent at any time with effect for the future. In order to exercise your revocation, please follow the option outlined above to make an objection.

10.4  LinkedIn Insight

This website uses the retargeting and conversion tool from LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland, with the help of which visitors to this website can be shown personalized advertisements on the “LinkedIn” platform.
For this purpose, when you visit our website, a cookie, a small text file, is set on the browser of your device, which becomes invalid after 120 days. If the user visits certain pages on this website and is logged into his LinkedIn account at the same time, a connection to the LinkedIn servers is established, via which interest-based advertising can be displayed on the platform. At the same time, the cookie enables anonymous reports on the performance of the advertisements on LinkedIn as well as information on website interaction to be generated that are provided to us and LinkedIn.
The display of advertising and the creation of statistical reports will not take place if the user is not logged into his LinkedIn account while visiting this website.
The information obtained using the cookie never allows personal identification of the respective user.
The information is transmitted in accordance with Art. 6 Para. 1 lit. f GDPR based on our legitimate interest in targeted advertising and the statistical evaluation of the success of product advertisements on LinkedIn and thus serves to optimize our online offer.

You can deactivate the LinkedIn Insight Tool and the display of interest-based advertising on LinkedIn by setting an opt-out cookie under the following link: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out

This opt-out cookie only works in this browser and only for this domain. If you delete your cookies in this browser, you will have to click the link above again.

You can find more information about LinkedIn's data protection provisions at the following Internet address: https://www.linkedin.com/legal/privacy-policy#choices-oblig

As far as legally required, we have your consent to the processing of your data described above in accordance with Art. 6 Para. 1 lit. a GDPR obtained. You can revoke your consent at any time with effect for the future. In order to exercise your revocation, please follow the option outlined above to make an objection.

11) web analytics services

Google (Universal) Analytics

Google (Universal) Analytics
This website uses Google (Universal) Analytics, a web analysis service from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). Google (Universal) Analytics uses so-called "cookies", which are text files that are stored on your computer and that enable your use of the website to be analyzed. The information generated by the cookie about your use of this website (including the abbreviated IP address) is usually transferred to a Google server and stored there; it can also be transferred to the Google LLC server. come in the US.
This website uses Google (Universal) Analytics exclusively with the extension "_anonymizeIp ()", which ensures anonymization of the IP address by shortening it and excludes direct personal reference. As a result of the extension, your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google LLC. Server in the USA and shortened there. In these exceptional cases, this processing takes place in accordance with Art. 6 Para. 1 lit. f GDPR based on our legitimate interest in the statistical analysis of user behavior for optimization and marketing purposes.
Google will use this information on our behalf to evaluate your use of the website, to compile reports on website activity and to provide us with other services relating to website activity and internet usage. The IP address transmitted by your browser as part of Google (Universal) Analytics will not be merged with other Google data.
You can prevent the storage of cookies by setting your browser software accordingly. However, we would like to point out that in this case you may not be able to use all functions of this website to their full extent. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading the browser plug-in available under the following link and install:
https://tools.google.com/dlpage/gaoptout?hl=de
As an alternative to the browser plug-in or within browsers on mobile devices, please click on the following link to set an opt-out cookie that will prevent Google Analytics from collecting data on this website in the future (this opt-out cookie only works in this browser and only for this domain. If you delete your cookies in this browser, you have to click this link again): Deactivate Google Analytics
Further information on Google (Universal) Analytics can be found here: https://policies.google.com / privacy? hl = de & gl = de
In the event that personal data is transmitted to Google LLC. based in the USA, Google LLC. certified for the US-European data protection agreement "Privacy Shield", which guarantees compliance with the data protection level applicable in the EU. A current certificate can be viewed here: https://www.privacyshield.gov/list
As far as legally required, we have your consent to the processing of your data described above in accordance with Art. 6 Para. 1 lit. a GDPR obtained. You can revoke the consent you have given at any time with future effect. In order to exercise your revocation, please follow the option outlined above to make an objection.

12) Retargeting / Remarketing / Referral Advertising

Bing Ads (Microsoft Corporation)
This website uses the conversion tracking technology "Bing Ads" from Microsoft (Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA). Microsoft Bing Ads places a cookie on your computer if you have reached our website via a Microsoft Bing ad. Cookies are small text files that are stored on your device. These cookies lose their validity after 180 days and are not used for personal identification. If the user visits certain pages on this website and the cookie has not yet expired, we and Microsoft can see that the user clicked on the ad and was redirected to this page (conversion page). If personal data is processed, this is done in accordance with Art. 6 Para. 1 lit.
The information collected with the help of the conversion cookie is used to create conversion statistics, ie to record how many users reach a conversion page after clicking on an ad. This tells us the total number of users who clicked on our ad and were forwarded to a page with a conversion tracking tag. However, we do not receive any information with which users can be personally identified.
The Microsoft Corporation, based in the USA, is certified for the US-European data protection agreement “Privacy Shield”, which guarantees compliance with the data protection level applicable in the EU.
If you do not want to participate in tracking, you can object to this by deactivating the Bing Ads conversion tracking cookie in your Internet browser under user settings. You will then not be included in the conversion tracking statistics. Alternatively, you can use the deactivation page for consumers from the EU http://www.youronlinechoices.com/de/praferenzmanagement/ to
check whether Microsoft's advertising cookies are set in your browser and deactivate them.
You can find more information about the data protection provisions of Microsoft Bing Ads at the following Internet address: https://privacy.microsoft.com/de-de/privacystatement
As far as legally required, we have your consent to the processing of your data described above in accordance with Art. 6 Para. 1 lit. a GDPR obtained. You can revoke the consent you have given at any time with future effect. In order to exercise your revocation, please follow the option described above to make an objection.

Google Ads Remarketing
Our website uses the functions of Google Ads Remarketing; we use this to advertise this website in Google search results and on third-party websites. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). For this purpose, Google places a cookie in the browser of your end device, which automatically enables interest-based advertising by means of a pseudonymous cookie ID and based on the pages you have visited. The processing takes place on the basis of our legitimate interest in the optimal marketing of our website in accordance with Art. 6 Para. 1 lit. f GDPR.
Any further data processing will only take place if you have agreed to Google that your internet and app browser history will be linked to your Google account by Google and that information from your Google account will be used to personalize advertisements that you will find on the web consider. In this case, if you are logged in to Google while visiting our website, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing. For this purpose, your personal data is temporarily linked by Google with Google Analytics data in order to form target groups. When using Google Ads Remarketing, personal data may also be transmitted to the servers of Google LLC. come in the US.
You can permanently deactivate the setting of cookies for ad preferences by downloading and installing the browser plug-in available under the following link: https://www.google.com/settings/ads/onweb/
Alternatively, you can log in to Digital The Advertising Alliance will inform you about the setting of cookies at the Internet address www.aboutads.info and make settings for this. Finally, you can set your browser so that you are informed about the setting of cookies and individually decide whether to accept them or to exclude the acceptance of cookies for certain cases or in general. If you do not accept cookies, the functionality of our website may be restricted.
In the event that personal data is transmitted to Google LLC. based in the USA, Google LLC. certified for the US-European data protection agreement "Privacy Shield", which guarantees compliance with the data protection level applicable in the EU. A current certificate can be viewed here: https://www.privacyshield.gov/list
Further information and the data protection provisions regarding advertising and Google can be viewed here:
https://www.google.com/policies/technologies/ads/
As far as legally required, we have your consent to the processing of your data described above in accordance with Art. 6 Para. 1 lit. a GDPR obtained. You can revoke the consent you have given at any time with future effect. In order to exercise your revocation, please follow the option described above to make an objection.

Pinterest retargeting pixels
On this website there is a pixel (Pinterest tag) from Pinterest Europe Ltd. (Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland ("Pinterest"). With the help of the pixel, information about the surfing behavior of the website visitors can be collected, stored and evaluated in pseudonymised form. If personal data is also processed, this happens this on the basis of our legitimate interest in the display of personalized advertising in accordance with Article 6 (1) (f) GDPR. The information can be shared with the user with the help of further information that Pinterest, e.g. due to the ownership of an account on the social network “Pinterest "Saved about the user. Pinterest uses an algorithm to analyze surfing behavior and can then display targeted product recommendations as personalized advertising banners on the user's Pinterest account. Pinterest can also combine the information collected via the pixel with other information that Pinterest has collected via other websites and / or in connection with the use of the social network “Pinterest”, and thus create pseudonymised usage profiles. Under no circumstances can the information collected be used to personally identify visitors to this website. that Pinterest collected via other websites and / or in connection with the use of the social network “Pinterest”, and thus create pseudonymised user profiles. Under no circumstances can the information collected be used to personally identify visitors to this website. which Pinterest collected via other websites and / or in connection with the use of the social network “Pinterest”, and thus create pseudonymised user profiles. Under no circumstances can the information collected be used to personally identify visitors to this website.
As far as legally required, we have your consent to the processing of your data described above in accordance with Art. 6 Para. 1 lit. a GDPR obtained. You can revoke your consent at any time with effect for the future by deactivating pixel tracking in the "Cookie Consent Tool" integrated on this website.
If necessary, data collected via the pixel can be transmitted to servers of Pinterest Inc. in the USA. In the case of the transmission of personal data to Pinterest Inc. based in the USA, Pinterest Inc. is certified for the US-European data protection agreement "Privacy Shield", which guarantees compliance with the data protection level applicable in the EU. A current certificate can be viewed here: https://www.privacyshield.gov/list You can find
more information on data protection at Pinterest Europe Limited here: https://policy.pinterest.com/de/privacy-policy

Pinterest Tag Conversion Tracking
This website uses the conversion tracking technology “Pinterest Tag” from Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland (“Pinterest”).
If you have reached our website from a pin on Pinterest, we will set a cookie on your computer that interacts with a "tag" that has also been implemented in the form of a JavaScript code from Pinterest. Cookies are small text files that are stored on your device. These cookies lose their validity after 180 days and are not used for personal identification.
If the user is redirected to pages of this website by a pin on Pinterest and the cookie has not yet expired, the tag records certain user actions predefined by us and can understand them (e.g. completed transactions, leads, search queries on the website, calls to product pages). When performing such an action, your browser sends an HTTP request from the cookie to the Pinterest server via the Pinterest tag, with which certain information about the action (including type of action, time, browser type of the end device).
This transmission enables Pinterest to compile statistics on usage behavior on our website after being forwarded from a Pinterest pin, which we use to optimize our offer.
If personal user data is processed, this is done in accordance with Art. 6 Para. 1 lit. f GDPR on the basis of our legitimate interest in the statistical evaluation of the success of product advertisements on Pinterest and the purchasing behavior of users and thus serves to optimize our online offer.
However, we do not receive any information with which users can be personally identified.
If you do not want to participate in tracking, you can object to this by deactivating the Pinterest tag conversion tracking cookie in your internet browser under user settings. You will then not be included in the conversion tracking statistics. Alternatively, you can use the deactivation page for consumers from the EU http://www.youronlinechoices.com/de/praferenzmanagement/ to
check whether Microsoft's advertising cookies are set in your browser and deactivate them.
You can find more information about the privacy policy of Pinterest at the following Internet address: https://policy.pinterest.com/de/privacy-policy
As far as legally required, we have your consent to the processing of your data described above in accordance with Art. 6 Para. 1 lit. a GDPR obtained. You can revoke the consent you have given at any time with future effect. In order to exercise your revocation, please follow the option described above to make an objection.

13) Tools and miscellaneous

13.1  Google reCAPTCHA

On this website we also use the reCAPTCHA function from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). This function is primarily used to distinguish whether an input is made by a natural person or is improperly made by machine and automated processing. The service includes the sending of the IP address and any other data required by Google for the reCAPTCHA service to Google and is carried out in accordance with Art. 6 Para. 1 lit. f GDPR based on our legitimate interest in determining individual responsibility on the Internet and avoiding abuse and spam. When using Google reCAPTCHA, personal data may also be transmitted to the servers of Google LLC. come in the US.

In the event that personal data is transmitted to Google LLC. based in the USA, Google LLC. Certified for the US-European data protection agreement "Privacy Shield", which guarantees compliance with the data protection level applicable in the EU. A current certificate can be viewed here: https://www.privacyshield.gov/list

You can find further information on Google reCAPTCHA and Google's data protection declaration at: https://www.google.com/intl/de/policies/privacy/

As far as legally required, we have your consent to the processing of your data described above in accordance with Art. 6 Para. 1 lit. a GDPR obtained. You can revoke your consent at any time with effect for the future. In order to exercise your revocation, please follow the option outlined above to make an objection.

13.2  Google Customer Reviews (formerly Google Certified Dealer Program)

We work with Google as part of the Google Customer Reviews program. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). This program gives us the opportunity to obtain customer reviews from users of our website. After making a purchase on our website, you will be asked whether you would like to take part in a Google email survey. If you have given your consent in accordance with Art. 6 Para. 1 lit. a GDPR, we will transmit your email address to Google. You will receive an email from Google Customer Reviews asking you to rate the buying experience on our website. The rating you submitted is then summarized with our other ratings and displayed in our Google Customer Reviews logo and in our Merchant Center dashboard. Your rating will also be used for Google seller ratings. As part of the use of Google customer reviews, personal data may also be transmitted to the servers of Google LLC. come in the US.

You can revoke your consent at any time by sending a message to the person responsible for data processing or to Google.

In the event that personal data is transmitted to Google LLC. based in the USA, Google LLC. Certified for the US-European data protection agreement "Privacy Shield", which guarantees compliance with the data protection level applicable in the EU. A current certificate can be viewed here: https://www.privacyshield.gov/list

Further information on Google's data protection in connection with the Google Customer Reviews program can be found at the following link: https://support.google.com/merchants/answer/7188525?hl=de

You can read more information about the data protection of Google Seller Ratings at this link: https://support.google.com/google-ads/answer/2375474

14) rights of the data subject

14.1  The applicable data protection law grants you comprehensive data protection rights (information and intervention rights) to the person responsible with regard to the processing of your personal data, about which we will inform you below:

• Right to information in accordance with Art. 15 GDPR: In particular, you have a right to information about your personal data processed by us, the processing purposes, the categories of personal data processed, the recipients or categories of recipients to whom your data has been or will be disclosed, the planned Storage period or the criteria for determining the storage period, the existence of a right to correction, deletion, restriction of processing, objection to processing, complaint to a supervisory authority, the origin of your data if we did not collect them from you, the Existence of automated decision-making including profiling and, if necessary,Meaningful information about the logic involved and the implications and the intended effects of such processing, as well as your right to be informed about the guarantees in accordance with Art. 46 GDPR when your data is forwarded to third countries;
• Right to correction according to Art. 16 GDPR: You have the right to immediate correction of incorrect data concerning you and / or completion of your incomplete data stored by us;
• Right to deletion according to Art. 17 GDPR: You have the right to request the deletion of your personal data if the requirements of Art. 17 Para. 1 GDPR are met. However, this right does not exist in particular if the processing is necessary to exercise the right to freedom of expression and information, to fulfill a legal obligation, for reasons of public interest or to assert, exercise or defend legal claims;
• Right to restriction of processing in accordance with Art. 18 GDPR: You have the right to request that the processing of your personal data be restricted as long as the correctness of your data is checked, if you refuse to delete your data due to inadmissible data processing and instead request the Request restriction of the processing of your data if you need your data to assert, exercise or defend legal claims after we no longer need this data after the purpose has been achieved or if you have objected for reasons of your particular situation, as long as it is not certain whether our legitimate Reasons outweigh;
• Right to information in accordance with Art. 19 GDPR: If you have asserted the right to correction, deletion or restriction of processing against the person responsible, the person responsible is obliged to notify all recipients to whom the personal data concerning you have been disclosed, this correction or deletion of the data or To communicate restriction of processing, unless this proves to be impossible or involves a disproportionate effort. You have the right to be informed about these recipients.
• Right to data portability in accordance with Art. 20 GDPR: You have the right to receive your personal data that you have provided to us in a structured, common and machine-readable format or to request that it be transferred to another person responsible, insofar as this is technically feasible;
• Right to revoke consent given in accordance with Art. 7 Para. 3 GDPR: You have the right to revoke your consent to the processing of data at any time with effect for the future. If you withdraw your consent, we will delete the data concerned immediately, unless further processing can be based on a legal basis for processing without consent. Withdrawing your consent does not affect the legality of the processing carried out on the basis of your consent up until the withdrawal;
• Right to lodge a complaint in accordance with Art. 77 GDPR: If you are of the opinion that the processing of your personal data violates the GDPR, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your place of residence, your place of work or the place of the alleged infringement.

14.2  RIGHT TO OBJECT

IF WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF OUR MAINLY LEGITIMATE INTEREST, YOU HAVE THE RIGHT AT ANY TIME, FOR REASONS THAT WE GIVE UPON YOUR SPECIFIC SITUATION.
IF YOU MAKE USE OF YOUR RIGHT TO OBJECT, WE WILL END THE PROCESSING OF THE DATA CONCERNED. FURTHER PROCESSING IS RESERVED IF WE CAN PROVE COMPULSORY REASONS FOR THE PROCESSING THAT OUTSIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FREEDOMS, OR IF THE PROCESSING OR EXPRESSION OF THE EXPRESSION APPLIES.

IF YOUR PERSONAL DATA IS PROCESSED BY US IN ORDER TO OPERATE DIRECT ADVERTISING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA FOR THE PURPOSE OF SUCH ADVERTISING. YOU MAY OBJECTIVE AS DESCRIBED ABOVE.

IF YOU MAKE USE OF YOUR RIGHT TO OBJECT, WE WILL END THE PROCESSING OF THE DATA CONCERNED FOR DIRECT ADVERTISING PURPOSES.

15) Duration of storage of personal data

The duration of the storage of personal data is based on the respective legal basis, the processing purpose and - if relevant - additionally based on the respective statutory retention period (e.g. commercial and tax retention periods).

When processing personal data on the basis of express consent in accordance with Art. 6 Para. 1 lit. a GDPR, this data is stored until the person concerned revokes his consent.

Are there statutory retention periods for data that are required within the framework of legal or similar obligations on the basis of Art. 6 Para. 1 lit. b GDPR are processed, this data is routinely deleted after the retention period has expired, provided that it is no longer required to fulfill or initiate a contract and / or we have no legitimate interest in further storage.

When processing personal data on the basis of Art. 6 Para. 1 lit. f GDPR, this data is stored until the person concerned exercises his right of objection according to Art. 21 Para. 1 GDPR, unless we can prove compelling legitimate reasons for the processing that outweigh the interests, rights and freedoms of the person concerned, or the processing serves to assert, exercise or defend legal claims.

When processing personal data for the purpose of direct advertising on the basis of Art. 6 Para. 1 lit. f GDPR, this data is stored until the person concerned exercises his right of objection in accordance with Art. 21 Paragraph 2 GDPR.

Unless otherwise stated in the other information in this declaration about specific processing situations, stored personal data will otherwise be deleted when they are no longer necessary for the purposes for which they were collected or otherwise processed.

In English

Data protection

Data protection

1) Information about the collection of personal data and contact details of the person responsible

1.1  We are pleased that you are visiting our website and thank you for your interest. Below we inform you about the handling of your personal data when using our website. Personal data are all data with which you can be personally identified.

1.2  Responsible for the data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Livarea eK, Friedrichstrasse 114a, 10117 Berlin, Germany, Tel.: 0049 (0) 30 60 40 31 26, email: ms @ livarea. de. The person responsible for the processing of personal data is the natural or legal person who alone or together with others decides on the purposes and means of processing personal data.

1.3  For security reasons and to protect the transfer of personal data and other confidential content (eg orders or inquiries to the person responsible), this website uses an SSL or. TLS encryption. You can recognize an encrypted connection by the string "https: //" and the lock symbol in your browser line.

2) Data collection when visiting our website

When using our website for information purposes only, ie if you do not register or otherwise provide us with information, we only collect data that your browser transmits to our server (so-called "server log files"). When you visit our website, we collect the following data, which is technically necessary for us to display the website to you:

• Our visited website
• Date and time at the time of access
• Amount of data sent in bytes
• Source / reference from which you came to the page
• Browser used
• Operating system used
• IP address used (if necessary: ​​in anonymous form)

Processing takes place in accordance with Art. 6 Para. 1 lit. f GDPR based on our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to check the server log files retrospectively if there are specific indications of illegal use.

3) cookies

In order to make visiting our website attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your device. Some of the cookies we use are deleted after the end of the browser session, ie after you close your browser (so-called session cookies). Other cookies remain on your device and enable you to recognize your browser the next time you visit (so-called persistent cookies). If cookies are set, they collect and process certain user information such as browser and location data as well as IP address values ​​to the individual extent. Persistent cookies are automatically deleted after a specified period, which may differ depending on the cookie.

Some of the cookies are used to simplify the ordering process by saving settings (eg remembering the content of a virtual shopping cart for a later visit to the website). If personal data is also processed by individual cookies we use, the processing is carried out in accordance with Art. 6 Para. 1 lit. b GDPR either to implement the contract, in accordance with Art. 6 Para. 1 lit. a GDPR in the case of a given consent or according to Art. 6 Para. 1 lit. f GDPR to protect our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the page visit.

Please note that you can set your browser so that you are informed about the setting of cookies and decide individually whether to accept them or to exclude the acceptance of cookies for certain cases or in general. Each browser differs in the way it manages the cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings. You can find these for the respective browser under the following links:

Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies
Firefox: https://support.mozilla.org/de/kb/cookies- allow-and-reject
Chrome: https://support.google.com/chrome/answer/95647?hl=de&hlrm=en
Safari: https://support.apple.com/de-de/guide/safari/sfri11471/ 12.0 / mac / 10.14
Opera: https://help.opera.com/de/latest/web-preferences/#cookies

Please note that the functionality of our website may be restricted if cookies are not accepted.

4) Contact us

Personal data is collected when you contact us (eg via the contact form or email). Which data is collected in the case of a contact form can be seen from the respective contact form. This data is stored and used exclusively for the purpose of answering your request or for contacting you and the associated technical administration. The legal basis for the processing of this data is our legitimate interest in answering your request in accordance with Art. 6 Para. 1 lit. f GDPR. If your contact is aimed at the conclusion of a contract, then an additional legal basis for the processing is Art. 6 para. 1 lit. b GDPR. Your data will be deleted after your request has been processed. This is the case if the circumstances indicate

5) Data processing when opening a customer account and for contract processing

According to Art. 6 Para. 1 lit. b GDPR, personal data will continue to be collected and processed if you provide it to us for the execution of a contract or when opening a customer account. Which data is collected can be seen from the respective input forms. Deleting your customer account is possible at any time and can be done by sending a message to the above-mentioned address of the person responsible. We save and use the data you provide for contract processing. After completion of the contract or deletion of your customer account, your data will be blocked with due regard to tax and commercial law retention periods and deleted after this period,

6) Comment function

As part of the comment function on this website, in addition to your comment, information on the time the comment was created and the commentator name you selected are saved and published on this website. Your IP address is also logged and saved. This IP address is saved for security reasons and in the event that the data subject violates the rights of third parties by posting a comment or posts illegal content. We need your email address to contact you if a third party objects to your published content as unlawful. The legal basis for the storage of your data is Art. 6 Para. 1 lit. b and f GDPR. We reserve the right to delete comments if they are criticized as unlawful by third parties.

7) Data processing for order processing

7.1  In order to process your order, we work with the following service provider (s) who support us in whole or in part in the execution of contracts. Certain personal data is transmitted to these service providers in accordance with the following information.

The personal data collected by us will be passed on to the transport company commissioned with the delivery as far as this is necessary for the delivery of the goods. We pass on your payment data to the commissioned credit institution as part of the payment processing, if this is necessary for the payment processing. If payment service providers are used, we will inform you explicitly below. The legal basis for the transfer of the data is Art. 6 Para. 1 lit. b GDPR.

7.2  Use of payment service providers

- Paypal
When paying via PayPal, credit card via PayPal, direct debit via PayPal or - if offered - "purchase on account" or "installment payment" via PayPal, we will give your payment details as part of the payment processing to PayPal (Europe ) Sarl et Cie, SCA, 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal"). The transfer takes place in accordance with Art. 6 Para. 1 lit. b GDPR and only to the extent that this is necessary for payment processing. PayPal reserves the right to carry out a credit check for the payment methods credit card via PayPal, direct debit via PayPal or - if offered - "purchase on account" or "installment payment" via PayPal. For this purpose, your payment details may be processed in accordance with Art. 6 Para. 1 lit.
f GDPR passed on to credit agencies on the basis of PayPal's legitimate interest in determining your solvency. PayPal uses the result of the credit check with regard to the statistical probability of default for the purpose of deciding on the provision of the respective payment method. The credit report can contain probability values ​​(so-called score values). As far as score values ​​are included in the result of the credit report, they have their basis in a scientifically recognized mathematical-statistical process. Address data is used, among other things, but not exclusively, to calculate the score values.For more information on data protection law, including information on the credit agencies used, please refer to PayPal's privacy policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full
You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for the contractual payment processing.
- Secupay
If you decide to pay by credit card from the payment service provider secupay, the payment will be processed by the payment service provider secupay AG, Goethestraße 6, 01896 Pulsnitz, to whom we will provide the information you provided during the ordering process and the information about your order in accordance with Art. 6 para. 1 lit. b Pass on GDPR.Your data will only be passed on for the purpose of payment processing with the payment service provider secupay and only to the extent that it is necessary for this.
If you choose the payment methods "purchase on account" via secupay or "direct debit" via secupay, you will be asked in the order process to enter your personal data (first and last name, street, house number, postcode, city, date of birth, email address, telephone number, Sort code and account number). In order to protect our legitimate interest in determining the solvency of our customers, we collect this data in accordance with Art. 6 Para. 1 lit. f GDPR for the purpose of a credit check to secupay AG, Goethestr. 6, 01896 Pulsnitz ("secupay").Secupay checks on the basis of the personal data you have provided and other data (such as the shopping cart, invoice amount, order history, payment history), whether the payment option you have selected can be granted with regard to payment and / or bad debt risks. In addition to internal secupay criteria in accordance with Art. 6 Para. 1 lit. f GDPR, identity and credit information from the following credit agencies are also included:
- infoscore Consumer Data GmbH (arvato), Rheinstraße 99, D-76532 Baden-Baden, Tel.: +49 (0) 7221-5040-1000, Fax : -1001
- Creditreform Boniversum GmbH, Hellersbergstrasse 11, D-41460 Neuss, Tel.: +49 (0) 2131-109-501, Fax: -557
- EOS Payment Solutions GmbH, Steindamm 80, 200 Hamburg
The credit report can contain probability values ​​(so-called score values). As far as score values ​​are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. Address data is used, among other things, but not exclusively, to calculate the score values.
You can object to this processing of your data at any time by sending a message to the person responsible for data processing or to Secupay. However, Secupay may still be authorized to process your personal data if this is necessary for contractual payment processing.

8) Contacting the evaluation reminder

Own rating
reminder (no dispatch by a customer rating system) We use your e-mail address as a one-time reminder to submit a rating of your order for the rating system we use, provided you have given us your express consent pursuant to Art 6 para. 1 lit. a GDPR.
You can revoke your consent at any time by sending a message to the person responsible for data processing.

9) Use of social media: videos

Use of YouTube videos

This website uses the YouTube embedding function to display and play back videos from the provider "Youtube", which belongs to Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google").

The extended data protection mode is used here, which, according to the provider, only starts storing user information when the video (s) is played. If the playback of embedded YouTube videos is started, the provider "Youtube" uses cookies to collect information about user behavior. According to "YouTube", these are used, among other things, to record video statistics, improve user-friendliness and prevent abusive practices. If you are logged in to Google, your data will be assigned directly to your account when you click on a video. If you do not want your YouTube profile to be assigned, you must log out before activating the button. Google stores your data (even for users who are not logged in) as usage profiles and evaluates them.Such an evaluation is carried out in particular in accordance with Art. 6 Para. 1 lit. f GDPR based on Google's legitimate interests in displaying personalized advertising, market research and / or designing its website in line with requirements. You have the right to object to the creation of these user profiles, although you must contact YouTube to exercise them. When using YouTube, personal data may also be transmitted to the servers of Google LLC. come in the US. to do so, you must contact YouTube. When using YouTube, personal data may also be transmitted to the servers of Google LLC. come in the US. to do so, you must contact YouTube.When using YouTube, personal data may also be transmitted to the servers of Google LLC. come in the US.
Regardless of whether the embedded videos are played back, a connection to the Google network is established each time this website is accessed, which may trigger further data processing operations without our influence.

In the event of transmission of personal data to Google LLC. based in the United States, Google LLC. certified for the US-European data protection convention "Privacy Shield", which guarantees compliance with the data protection level applicable in the EU. A current certificate can be viewed here: https://www.privacyshield.gov/list

Further information on data protection at "YouTube" can be found in the provider's data protection declaration at: https://www.google.de/intl/de/policies/privacy

As far as legally required, we have given your consent to the processing of your data as described above in accordance with Art. 6 Para. 1 lit. a GDPR obtained. You can revoke your consent at any time with future effect. To exercise your revocation, please follow the above-mentioned option to object.

10) Online marketing

10.1  Facebook Pixel for the creation of Custom Audiences
The so-called "Facebook Pixel" of the social network Facebook, which is operated by Facebook Ireland Limited, 4 Grand Canal Quare, Dublin 2, Ireland ("Facebook"), is used within our online offer.
when a user clicks on an ad delivered by us advertisement that is played on Facebook, is the URL of our linked page added by Facebook pixel an addition. If our site allows sharing of data with Facebook over pixels, the URL parameter is in the The user's browser is registered using a cookie, which sets our linked page itself. This cookie is then read by Facebook Pixel and enables the data to be forwarded to Facebook.
With the help of the Facebook pixel, Facebook is on the one hand able to determine the visitors of our online offer as a target group for the display of advertisements (so-called "Facebook ads"). Accordingly, we use the Facebook pixel to only display the Facebook ads we have placed to those Facebook users who have shown an interest in our online offer or who have certain characteristics (eg interests in certain topics or products based on the number of visitors visited websites are determined) which we transmit to Facebook (so-called "Custom Audiences"). With the help of the Facebook pixel, we would also like to ensure that our Facebook ads correspond to the potential interest of the users and do not have a nuisance.
The data collected is anonymous to us, so it does not provide us with any conclusions about the identity of the user. However, the data is stored and processed by Facebook, so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes in accordance with the Facebook data usage guidelines (https: //www.facebook. com / about / privacy /). The data can enable Facebook and its partners to place advertisements on and outside of Facebook.
The data processing associated with the use of the Facebook Pixel is based on our predominantly interest in the evaluation, optimization and economic operation of our legitimate online offer as well as our advertising measures in accordance with Art. 6 Para. 1 lit. f GDPR.
The information generated by Facebook is usually transferred to a Facebook server and stored there, which can also be transmitted to the Facebook Inc. servers in the USA. Facebook Inc., based in the USA, is certified for the US-European data protection agreement “Privacy Shield”, which guarantees compliance with the data protection level applicable in the EU.
In order to object to the collection by Facebook Pixel and the use of your data to display Facebook Ads as a whole, you can set an opt-out cookie by clicking on the link below, which deactivates Facebook Pixel Tracking:
Facebook Pixel deactivate
This opt -out cookie only works in this browser and only for this domain. If you delete your cookies in this browser, you must click the link above again.
As far as legally required, we have given your consent to the processing of your data as described above in accordance with Art. 6 Para. 1 lit. a GDPR obtained. You can revoke your consent at any time with future effect. To exercise your revocation, please follow the above-mentioned option to object.

10.2  Use of Google Ads Conversion Tracking

This website uses the online advertising program "Google Ads" and, as part of Google Ads, conversion tracking from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). We use the offer of Google Ads to draw attention to our attractive offers on external websites with the help of advertising materials (so-called Google Adwords). We can use the data from the advertising campaigns to determine how successful the individual advertising measures are. We are pursuing the goal of showing you advertising that is of interest to you, to make our website more interesting for you and to achieve a fair calculation of the advertising costs incurred.

The cookie for conversion tracking is set when a user clicks on an ad placed by Google. Cookies are small text files that are stored on your device. These cookies usually lose their validity after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Every Google Ads customer receives a different cookie. Cookies cannot therefore be tracked via the websites of Google Ads customers. The information obtained using the conversion cookie is used to create conversion statistics for Google Ads customers, who opted for conversion tracking.Customers learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, you will not receive any information that can be used to personally identify users. If you do not want to participate in tracking, you can block this use by deactivating the Google Conversion Tracking cookie via your internet browser under the keyword "user settings". You will then not be included in the conversion tracking statistics. We use Google Ads based on our legitimate interest in targeted advertising in accordance with Art. 6 para. 1 lit. f GDPR. As part of the use of Google Ads, personal data may also be transmitted to the servers of Google LLC. come in the US.

In the event of transmission of personal data to Google LLC. based in the United States, Google LLC. certified for the US-European data protection convention "Privacy Shield", which guarantees compliance with the data protection level applicable in the EU. A current certificate can be viewed here: https://www.privacyshield.gov/list

You can find more information about Google's data protection regulations at the following Internet address: https://www.google.de/policies/privacy/

You can permanently deactivate cookies for advertising specifications by preventing them by setting your browser software accordingly or downloading and installing the browser plug-in available under the following link:
https://www.google.com/settings/ads/plugin? hl = de

Please note that certain functions of this website may not be used or may only be used to a limited extent if you have deactivated the use of cookies.

As far as legally required, we have given your consent to the processing of your data as described above in accordance with Art. 6 Para. 1 lit. a GDPR obtained. You can revoke your consent at any time with future effect. To exercise your revocation, please follow the above-mentioned option to object.

10.3  Google Marketing Platform

This website uses the online marketing tool Google Marketing Platform from the operator Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("GMP").

GMP uses cookies to serve ads relevant to users, to improve reports on campaign performance or to prevent a user from seeing the same ads multiple times. Google uses a cookie ID to record which ads are displayed in which browser and can thus prevent them from being displayed multiple times. The processing is based on our legitimate interest in the optimal marketing of our website in accordance with Art. 6 Para. 1 lit. f GDPR.

In addition, GMP can use cookie IDs to record conversions related to ad requests. This is the case, for example, if a user sees a GMP ad and later accesses the advertiser's website when using the same browser and buys something via this website. According to Google, GMP cookies do not contain any personal information.

Due to the marketing tools used, your browser automatically establishes a direct connection to the Google server. We have no influence on the scope and further use of the data collected by Google through the use of this tool and therefore inform you according to our level of knowledge as follows: By integrating GMP, Google receives the information that you are the corresponding part of our Accessed the website or clicked on one of our advertisements. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, there is a possibility that the provider will find out and save your IP address. As part of the use of GMP, personal data may also be transmitted to the servers of Google LLC.come in the US.

If you would like to object to the participation in this tracking process, you can deactivate cookies for conversion tracking by setting your browser so that cookies from the domain www.googleadservices.com are blocked (see https: // www. Google.de/ settings / ads), whereby this setting will be deleted if you deactivate your cookies. Alternatively, you can get information from the Digital Advertising Alliance at www.aboutads.info about the setting of cookies and make your desired settings. Finally, you can set your browser so that you are informed about the setting of cookies and decide individually whether to accept them or to exclude the acceptance of cookies for certain cases or in general.

In the event of transmission of personal data to Google LLC. based in the United States, Google LLC. certified for the US-European data protection convention "Privacy Shield", which guarantees compliance with the data protection level applicable in the EU. A current certificate can be viewed here: https://www.privacyshield.gov/list

You can find more information about the data protection regulations of GMP by Google at the following Internet address: https://www.google.de/policies/privacy/

As far as legally required, we have given your consent to the processing of your data as described above in accordance with Art. 6 Para. 1 lit. a GDPR obtained. You can revoke your consent at any time with future effect. To exercise your revocation, please follow the above-mentioned option to object.

10.4  LinkedIn Insight

This website uses the retargeting and conversion tool from LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland, with the help of which visitors to this website can be shown personalized advertisements on the "LinkedIn" platform.
For this purpose, when you visit our website, a cookie, a small text file, is set on the browser of your end device, which loses its validity after 120 days. If the user visits certain pages of this website and is logged into his LinkedIn account at the same time, a connection is established to the LinkedIn servers, which can be used to display interest-based advertising on the platform.At the same time, the cookie enables anonymous reports on the performance of advertisements on LinkedIn as well as information on website interaction that are provided to us and LinkedIn.
Advertising is not played out and statistical reports are not created if the user is not logged into his LinkedIn account while visiting this website.
The information obtained using the cookie never allows personal identification of the respective user.
The information is transmitted in accordance with Art. 6 Para. 1 lit. f GDPR based on our legitimate interest in targeted advertising and the statistical evaluation of the success of product ads on LinkedIn and thus serves to optimize our online offer.

You can deactivate the LinkedIn Insight Tool and the display of interest-based advertising on LinkedIn by setting an opt-out cookie at the following link: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out

This opt-out cookie only works in this browser and only for this domain. If you delete your cookies in this browser, you must click the link above again.

You can find more information about LinkedIn's data protection regulations at the following Internet address: https://www.linkedin.com/legal/privacy-policy#choices-oblig

As far as legally required, we have given your consent to the processing of your data as described above in accordance with Art. 6 Para. 1 lit. a GDPR obtained. You can revoke your consent at any time with future effect. To exercise your revocation, please follow the above-mentioned option to object.

11) Web analytics services

Google (Universal) Analytics

Google (Universal) Analytics
This website uses Google (Universal) Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). Google (Universal) Analytics uses so-called "cookies", which are text files that are stored on your computer and that enable an analysis of your use of the website. The information generated by the cookie about your use of this website (including the shortened IP address) is usually transferred to a Google server and stored there, which can also be transmitted to the servers of Google LLC. come in the US.
This website uses Google (Universal) Analytics exclusively with the extension "_anonymizeIp ()", which ensures anonymization of the IP address by shortening and excludes a direct personal reference. The extension will shorten your IP address from Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google LLC server in the USA and shortened there. In these exceptional cases, this processing takes place in accordance with Art. 6 Para. 1 lit. f GDPR based on our legitimate interest in the statistical analysis of user behavior for optimization and marketing purposes.
On our behalf, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide us with other services related to website activity and internet usage. The IP address transmitted by your browser as part of Google (Universal) Analytics will not be merged with other Google data.
You can prevent the storage of cookies by setting your browser software accordingly. However, please note that if you do this you may not be able to use the full functionality of this website.You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading the browser plug-in available under the following link and install:
https : //tools.google.com/dlpage/gaoptout? hl = de
As an alternative to the browser plug-in or within browsers on mobile devices, please click on the following link to set an opt-out cookie that will prevent Google Analytics from collecting data on this website in the future (this opt-out cookie only works in this browser and only for this domain. If you delete your cookies in this browser, you must click this link again): Deactivate Google Analytics
Further information on Google (Universal) Analytics can be found here: https://policies.google.com / privacy? hl = de & gl = de
In the event of transmission of personal data to Google LLC. based in the United States, Google LLC. certified for the US-European data protection convention "Privacy Shield", which guarantees compliance with the data protection level applicable in the EU. A current certificate can be viewed here: https://www.privacyshield.gov/list
As far as legally required, we have given your consent to the processing of your data as described above in accordance with Art. 6 Para. 1 lit. a GDPR obtained. You can revoke your consent at any time with future effect.To exercise your revocation, please follow the above-mentioned option to object.

12) Retargeting / remarketing / referral advertising

Bing Ads (Microsoft Corporation)
This website uses the conversion tracking technology "Bing Ads" from Microsoft (Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA). Microsoft Bing Ads places a cookie on your computer if you have reached our website via a Microsoft Bing ad. Cookies are small text files that are stored on your device. These cookies lose their validity after 180 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Microsoft and we can recognize that the user clicked on the ad and was redirected to this page (conversion page). If personal data are processed, this is done in accordance with Art. 6 Para. 1 lit.
The information collected using the conversion cookie is used to create conversion statistics, ie to record how many users reach a conversion page after clicking on an advertisement. This tells us the total number of users who clicked on our ad and were redirected to a page with a conversion tracking tag. However, we do not receive any information that can be used to personally identify users.
Microsoft Corporation, based in the USA, is certified for the US-European data protection agreement “Privacy Shield”, which guarantees compliance with the data protection level applicable in the EU.
If you do not want to participate in tracking, you can object to this by deactivating the Bing Ads conversion tracking cookie via your Internet browser under User Settings.You will then not be included in the conversion tracking statistics. Alternatively, you can use the deactivation page for consumers from the EU http://www.youronlinechoices.com/de/praferenzmanagement/ to
check whether advertising cookies from Microsoft are set in your browser and deactivate them.
You can find more information about the data protection regulations of Microsoft Bing Ads at the following Internet address: https://privacy.microsoft.com/de-de/privacystatement
As far as legally required, we have given your consent to the processing of your data as described above in accordance with Art. 6 Para. 1 lit. a GDPR obtained. You can revoke your consent at any time with future effect.To exercise your revocation, please follow the above-mentioned option to object.

Google Ads Remarketing
Our website uses the functions of Google Ads Remarketing, we hereby advertise this website in the Google search results and on third-party websites. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). For this purpose, Google sets a cookie in the browser of your end device, which automatically enables interest-based advertising using a pseudonymous cookie ID and on the basis of the pages you visit. The processing is based on our legitimate interest in the optimal marketing of our website in accordance with Art. 6 Para. 1 lit. f GDPR.
Any further data processing will only take place if you have consented to Google that your Internet and app browser history will be linked to your Google account by Google and that information from your Google account will be used to personalize the advertisements that they display on the web consider. If you are logged in to Google in this case while visiting our website, Google uses your data together with Google Analytics data to create and define target group lists for cross-device remarketing. To do this, Google temporarily links your personal data to Google Analytics data in order to form target groups. As part of the use of Google Ads Remarketing, personal data may also be transmitted to the servers of Google LLC. come in the US.
You can permanently deactivate the setting of cookies for advertising requirements by downloading and installing the browser plug-in available under the following link: https://www.google.com/settings/ads/onweb/
Alternatively, you can contact Digital Inform Advertising Alliance at www.aboutads.info about the setting of cookies and make settings for this. Finally, you can set your browser so that you are informed about the setting of cookies and decide individually whether to accept them or to exclude the acceptance of cookies for certain cases or in general. If cookies are not accepted, the functionality of our website may be restricted.
In the event of transmission of personal data to Google LLC. based in the United States, Google LLC.certified for the US-European data protection convention "Privacy Shield", which guarantees compliance with the data protection level applicable in the EU. A current certificate can be viewed here: https://www.privacyshield.gov/list
Further information and the data protection provisions regarding advertising and Google can be viewed here:
https://www.google.com/policies/technologies/ads /
As far as legally required, we have given your consent to the processing of your data as described above in accordance with Art. 6 Para. 1 lit. a GDPR obtained. You can revoke your consent at any time with future effect. To exercise your revocation, please follow the above-mentioned option to object.

13) Tools and other

13.1  Google reCAPTCHA

On this website we also use the reCAPTCHA function from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). This function primarily serves to differentiate whether an entry is made by a natural person or whether it is misused by mechanical and automated processing. The service includes sending the IP address and any other data required by Google for the reCAPTCHA service to Google and is carried out in accordance with Art. 6 Para. 1 lit. f GDPR based on our legitimate interest in establishing individual responsibility on the Internet and avoiding abuse and spam. As part of the use of Google reCAPTCHA, personal data may also be transmitted to the servers of Google LLC. come in the US.

In the event of transmission of personal data to Google LLC. based in the United States, Google LLC. certified for the US-European data protection convention "Privacy Shield", which guarantees compliance with the data protection level applicable in the EU. A current certificate can be viewed here: https://www.privacyshield.gov/list

Further information on Google reCAPTCHA and Google's data protection declaration can be viewed at: https://www.google.com/intl/de/policies/privacy/

As far as legally required, we have given your consent to the processing of your data as described above in accordance with Art. 6 Para. 1 lit. a GDPR obtained. You can revoke your consent at any time with future effect. To exercise your revocation, please follow the above-mentioned option to object.

13.2  Google Customer Reviews (formerly Google Trusted Stores program)

We work with Google as part of the Google Customer Reviews program. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). This program gives us the opportunity to get customer reviews from users of our website. After a purchase on our website, you will be asked whether you would like to take part in an email survey from Google. If you give your consent in accordance with Art. 6 Para. 1 lit. a GDPR, we transmit your email address to Google. You will receive an email from Google Customer Reviews asking you to rate the buying experience on our website.The rating you submit will then be combined with our other ratings and displayed in our Google Customer Reviews logo and in our Merchant Center dashboard. Your rating will also be used for Google seller ratings. As part of the use of Google customer reviews, personal data may also be transmitted to the servers of Google LLC. come in the US.

You can revoke your consent at any time by sending a message to the person responsible for data processing or to Google.

In the event of transmission of personal data to Google LLC. based in the United States, Google LLC. certified for the US-European data protection convention "Privacy Shield", which guarantees compliance with the data protection level applicable in the EU. A current certificate can be viewed here: https://www.privacyshield.gov/list

You can find more information about Google's data protection in connection with the Google Customer Reviews program at the following link: https://support.google.com/merchants/answer/7188525?hl=de

You can read more about data protection from Google seller ratings at this link: https://support.google.com/google-ads/answer/2375474

14) Rights of the data subject

14.1  The applicable data protection law grants you comprehensive data protection rights (information and intervention rights) to the person responsible with regard to the processing of your personal data, about which we inform you below:

• Right to information according to Art. 15 GDPR: In particular, you have a right to information about your personal data processed by us, the processing purposes, the categories of processed personal data, the recipients or categories of recipients to whom your data has been or will be disclosed, the planned storage period or the criteria for determining the storage period, the existence of a right to correction, deletion, restriction of processing, objection to processing, complaint to a supervisory authority, the origin of your data if we did not collect it from you, that Existence of automated decision-making including profiling and, if necessarymeaningful information about the logic involved and the scope that affects you and the intended effects of such processing, as well as your right to be informed about the guarantees under Art.46 GDPR if your data is forwarded to third countries;
• Right to correction in accordance with Art. 16 GDPR: You have the right to immediate correction of incorrect data concerning you and / or completion of your incomplete data stored by us;
• Right to deletion in accordance with Art. 17 GDPR: You have the right to request the deletion of your personal data if the requirements of Art. 17 Para. 1 GDPR are met. However, this right does not exist in particular if the processing is necessary to exercise the right to freedom of expression and information, to fulfill a legal obligation, for reasons of public interest or to assert, exercise or defend legal claims;
• Right to restriction of processing in accordance with Art. 18 GDPR: You have the right to request the restriction of the processing of your personal data as long as the correctness of your data, which you disputed, is checked, if you reject the deletion of your data due to unauthorized data processing and instead the request restriction of the processing of your data if you need your data for the establishment, exercise or defense of legal claims, after we no longer need this data after the purpose has been achieved or if you have objected for reasons of your special situation, as long as it is not certain whether our legitimate ones reasons outweigh;
• Right to information in accordance with Art. 19 GDPR: If you have asserted the right to correction, deletion or restriction of processing against the person responsible, he is obliged to correct or delete the data to all recipients to whom your personal data have been disclosed Notify restriction of processing, unless this proves to be impossible or involves a disproportionate effort. You have the right to be informed about these recipients.
• Right to data portability according to Art. 20 GDPR: You have the right to receive your personal data that you have provided to us in a structured, common and machine-readable format or to request the transfer to another person responsible, insofar as this is technically feasible;
• Right to revoke consent given in accordance with Art. 7 Para. 3 GDPR: You have the right to revoke your consent to the processing of data at any time with future effect. In the event of revocation, we will delete the data concerned immediately, unless further processing can be based on a legal basis for processing without consent. The withdrawal of consent does not affect the lawfulness of processing based on consent before the withdrawal;
• Right to lodge a complaint in accordance with Art. 77 GDPR: If you believe that the processing of your personal data violates the GDPR, you have the right to lodge a complaint with a supervisory authority, particularly in the, without prejudice to any other administrative or judicial remedy Member State of your whereabouts, your place of work or the place of the alleged violation.

14.2  RIGHT TO OBJECT

WHEN WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF OUR PRINCIPLE OF INTERESTED LEGAL INTEREST, YOU HAVE THE RIGHT TO BE DIFFERENTLY FOR REASONS FOR YOUR SITUATION IN THEIR SITUATION.
If you exercise your right to object, we will stop processing the data concerned. PROCESSING IS SUBJECT TO BE PROVIDED IF WE CAN PROVIDE OBLIGATORY PROTECTED REASONS FOR THE PROCESSING, WHICH EXERCISE YOUR INTERESTS, FUNDAMENTAL RIGHTS AND BASIC FREEDOMS, OR IF THE PROCESSING, PUBLICITY, PUBLICITY.

IF YOUR PERSONAL DATA IS PROCESSED BY US TO OPERATE DIRECT ADVERTISEMENT, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO PROCESS PERSONAL DATA FOR THE PURPOSE OF SUCH ADVERTISING. YOU CAN EXERCISE THE CONTRADICTION AS DESCRIBED ABOVE.

If you exercise your right to object, we will stop processing the data concerned for direct marketing purposes.

15) Duration of storage of personal data

The duration of the storage of personal data is measured on the basis of the respective legal basis, the purpose of processing and - if relevant - also on the basis of the respective statutory retention period (eg retention periods under commercial and tax law).

When processing personal data based on an express consent in accordance with Art. 6 Para. 1 lit. a GDPR, this data is stored until the data subject withdraws their consent.

Are there statutory retention periods for data that are part of legal or similar legal obligations on the basis of Art. 6 Para. 1 lit. b GDPR are processed, this data will be routinely deleted after the retention periods have expired, provided that they are no longer required to fulfill the contract or initiate a contract and / or we do not have a legitimate interest in further storage.

When processing personal data on the basis of Art. 6 Para. 1 lit. f GDPR, this data is stored until the data subject exercises his right to object pursuant to Art. 21 Para. 1 GDPR, unless we can demonstrate compelling legitimate reasons for the processing that outweigh the interests, rights and freedoms of the data subject, or the processing serves to assert, exercise or defend legal claims.

When processing personal data for the purpose of direct advertising on the basis of Art. 6 para. 1 lit. f GDPR, this data is stored until the data subject exercises his right to object pursuant to Art. 21 Para. 2 GDPR.

Unless otherwise stated in the other information in this declaration on specific processing situations, stored personal data will be deleted when they are no longer necessary for the purposes for which they were collected or otherwise processed.

In english

Data protection

Data protection

1) Information about the collection of personal data and contact details of the person responsible

1.1  We are pleased that you are visiting our website and thank you for your interest. Below we inform you about the handling of your personal data when using our website. Personal data are all data with which you can be personally identified.

1.2  Responsible for the data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Livarea eK, Friedrichstrasse 114a, 10117 Berlin, Germany, Tel.: 0049 (0) 30 60 40 31 26, email: ms @ livarea. de. The person responsible for the processing of personal data is the natural or legal person who alone or together with others decides on the purposes and means of processing personal data.

1.3  For security reasons and to protect the transfer of personal data and other confidential content (eg orders or inquiries to the person responsible), this website uses an SSL or. TLS encryption. You can recognize an encrypted connection by the string "https: //" and the lock symbol in your browser line.

2) Data collection when visiting our website

When using our website for information purposes only, ie if you do not register or otherwise provide us with information, we only collect data that your browser transmits to our server (so-called "server log files"). When you visit our website, we collect the following data, which is technically necessary for us to display the website to you:

• Our visited website
• Date and time at the time of access
• Amount of data sent in bytes
• Source / reference from which you came to the page
• Browser used
• Operating system used
• IP address used (if necessary: ​​in anonymous form)

Processing takes place in accordance with Art. 6 Para. 1 lit. f GDPR based on our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to check the server log files retrospectively if there are specific indications of illegal use.

3) cookies

In order to make visiting our website attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your device. Some of the cookies we use are deleted after the end of the browser session, ie after you close your browser (so-called session cookies). Other cookies remain on your device and enable your browser to be recognized the next time you visit (so-called persistent cookies). If cookies are set, they collect and process certain user information such as browser and location data as well as IP address values ​​to the individual extent. Persistent cookies are automatically deleted after a specified period, which may differ depending on the cookie.

In some cases, cookies are used to simplify the ordering process by saving settings (eg remembering the content of a virtual shopping cart for a later visit to the website). If personal data is also processed by individual cookies we use, the processing is carried out in accordance with Art. 6 Para. 1 lit. b GDPR either to implement the contract, in accordance with Art. 6 Para. 1 lit. a GDPR in the case of a given consent or according to Art. 6 Para. 1 lit. f GDPR to protect our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the page visit.

Please note that you can set your browser so that you are informed about the setting of cookies and decide individually whether to accept them or to exclude the acceptance of cookies for certain cases or in general. Each browser differs in the way it manages the cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings. You can find these for the respective browser under the following links:

Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies
Firefox: https://support.mozilla.org/de/kb/cookies- allow-and-reject
Chrome: https://support.google.com/chrome/answer/95647?hl=de&hlrm=en
Safari: https://support.apple.com/de-de/guide/safari/sfri11471/ 12.0 / mac / 10.14
Opera: https://help.opera.com/de/latest/web-preferences/#cookies

Please note that the functionality of our website may be restricted if cookies are not accepted.

4) Contact us

Personal data is collected when you contact us (eg via the contact form or email). Which data is collected in the case of a contact form can be seen from the respective contact form. This data is stored and used exclusively for the purpose of answering your request or for contacting you and the associated technical administration. The legal basis for the processing of this data is our legitimate interest in answering your request in accordance with Art. 6 Para. 1 lit. f GDPR. If your contact is aimed at the conclusion of a contract, then an additional legal basis for the processing is Art. 6 Para. 1 lit. b GDPR. Your data will be deleted after your request has been processed. This is the case if the circumstances indicate

5) Data processing when opening a customer account and for contract processing

According to Art. 6 Para. 1 lit. b GDPR, personal data will continue to be collected and processed if you provide it to us for the execution of a contract or when opening a customer account. Which data is collected can be seen from the respective input forms. Deleting your customer account is possible at any time and can be done by sending a message to the above-mentioned address of the person responsible. We store and use the data you provide for contract processing. After completion of the contract or deletion of your customer account, your data will be blocked with due regard to tax and commercial law retention periods and deleted after this period,

6) Comment function

As part of the comment function on this website, in addition to your comment, information on the time the comment was created and the commentator name you selected are saved and published on this website. Your IP address is also logged and saved. This IP address is saved for security reasons and in the event that the data subject violates the rights of third parties by posting a comment or posts illegal content. We need your email address to contact you if a third party objects to your published content as unlawful. The legal basis for storing your data is Art. 6 Para. 1 lit. b and f GDPR. We reserve the right to delete comments if they are criticized as unlawful by third parties.

7) Data processing for order processing

7.1  In order to process your order, we work with the following service provider (s) who support us in whole or in part in the execution of contracts. Certain personal data is transmitted to these service providers in accordance with the following information.

The personal data collected by us will be passed on to the transport company commissioned with the delivery as far as this is necessary for the delivery of the goods. We pass on your payment data to the commissioned credit institution as part of the payment processing, if this is necessary for the payment processing. If payment service providers are used, we will inform you explicitly below. The legal basis for the transfer of the data is Art. 6 Para. 1 lit. b GDPR.

7.2  Use of payment service providers

-
PayPal When paying via PayPal, credit card via PayPal, direct debit via PayPal or - if offered - "purchase on account" or "installment payment" via PayPal, we will give your payment details to PayPal (Europe) Sarl et Cie, SCA , 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal"). The transfer takes place in accordance with Art. 6 Para. 1 lit. b GDPR and only to the extent that this is necessary for payment processing.
PayPal reserves the right to carry out a credit check for the payment methods credit card via PayPal, direct debit via PayPal or - if offered - "purchase on account" or "installment payment" via PayPal. For this purpose, your payment details may be processed in accordance with Art. 6 Para.1 bed.f GDPR passed on to credit agencies on the basis of PayPal's legitimate interest in determining your solvency. PayPal uses the result of the credit check with regard to the statistical probability of default for the purpose of deciding on the provision of the respective payment method. The credit report can contain probability values ​​(so-called score values). As far as score values ​​are included in the result of the credit report, they have their basis in a scientifically recognized mathematical-statistical process. Address data is used, among other things, but not exclusively, to calculate the score values.For more information on data protection law, including information on the credit agencies used, please refer to PayPal's privacy policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full
You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be authorized to process your personal data if this is necessary for the contractual payment processing.
- Secupay
If you decide to pay by credit card from the payment service provider secupay, the payment will be processed by the payment service provider secupay AG, Goethestraße 6, 01896 Pulsnitz, to whom we will provide the information you provided during the ordering process and the information about your order in accordance with Art. 6 para. 1 lit. b Pass on GDPR.Your data will only be passed on for the purpose of payment processing with the payment service provider secupay and only to the extent that it is necessary for this.
If you choose the payment methods "purchase on account" via secupay or "direct debit" via secupay, you will be asked in the order process to enter your personal data (first and last name, street, house number, postcode, city, date of birth, email address, telephone number, Sort code and account number). In order to protect our legitimate interest in determining the solvency of our customers, we will process this data in accordance with Art. 6 Para. 1 lit. f GDPR for the purpose of a credit check to secupay AG, Goethestr. 6, 01896 Pulsnitz ("secupay").Secupay checks on the basis of the personal data you have provided and other data (such as the shopping cart, invoice amount, order history, payment history), whether the payment option you have selected can be granted with regard to payment and / or bad debt risks. In addition to internal secupay criteria in accordance with Art. 6 Para. 1 lit. f GDPR, identity and credit information from the following credit agencies are also included:
- infoscore Consumer Data GmbH (arvato), Rheinstraße 99, D-76532 Baden-Baden, Tel.: +49 (0) 7221-5040-1000, Fax : -1001
- Creditreform Boniversum GmbH, Hellersbergstrasse 11, D-41460 Neuss, Tel.: +49 (0) 2131-109-501, Fax: -557
- EOS Payment Solutions GmbH, Steindamm 80, 200 Hamburg
The credit report can contain probability values ​​(so-called score values). As far as score values ​​are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. Address data is used, among other things, but not exclusively, to calculate the score values.
You can object to this processing of your data at any time by sending a message to the person responsible for data processing or to Secupay. However, Secupay may still be entitled to process your personal data if this is necessary for the contractual payment processing.

8) Contacting the evaluation reminder

Own rating
reminder (no dispatch by a customer rating system) We use your email address as a one-time reminder to submit a rating of your order for the rating system we use, provided you have given us your express consent pursuant to Art. 6 para. 1 lit. a GDPR.
You can withdraw your consent at any time by sending a message to the person responsible for data processing.

9) Use of social media: videos

Use of YouTube videos

This website uses the YouTube embedding function to display and play videos from the provider "Youtube", which belongs to Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google").

The extended data protection mode is used here, which, according to the provider, only starts storing user information when the video (s) is played. If the playback of embedded YouTube videos is started, the provider "Youtube" uses cookies to collect information about user behavior. According to "YouTube", these are used, among other things, to record video statistics, improve user-friendliness and prevent abusive behavior. If you are logged in to Google, your data will be assigned directly to your account when you click on a video. If you do not want your YouTube profile to be assigned, you must log out before activating the button. Google stores your data (even for users who are not logged in) as usage profiles and evaluates them.Such an evaluation is carried out in particular in accordance with Art. 6 Para. 1 lit. f GDPR based on Google's legitimate interests in displaying personalized advertising, market research and / or designing its website in line with requirements. You have the right to object to the creation of these user profiles, although you must contact YouTube to exercise them. When using YouTube, personal data may also be transmitted to the servers of Google LLC. come in the US. to do so, you must contact YouTube. When using YouTube, personal data may also be transmitted to the servers of Google LLC. come in the US. to do so, you must contact YouTube.When using YouTube, personal data may also be transmitted to the servers of Google LLC. come in the US.
Regardless of whether the embedded videos are played back, a connection to the Google network is established each time this website is accessed, which may trigger further data processing operations without our influence.

In the event of the transfer of personal data to Google LLC. based in the United States, Google LLC. certified for the US-European data protection convention "Privacy Shield", which guarantees compliance with the data protection level applicable in the EU. A current certificate can be viewed here: https://www.privacyshield.gov/list

Further information on data protection at "YouTube" can be found in the provider's data protection declaration at: https://www.google.de/intl/de/policies/privacy

As far as legally required, we have given your consent to the processing of your data described above in accordance with Art. 6 Para. 1 lit. a GDPR obtained. You can revoke your consent at any time with future effect. In order to exercise your revocation, please follow the option described above to make an objection.

10) Online marketing

10.1  Facebook Pixel for the creation of Custom Audiences
The so-called "Facebook Pixel" of the social network Facebook, which is operated by Facebook Ireland Limited, 4 Grand Canal Quare, Dublin 2, Ireland ("Facebook"), is used within our online offer.
when a user clicks on an ad delivered by us advertisement that is played on Facebook, is the URL of our linked page added by Facebook pixel an addition. If our site allows sharing of data with Facebook over pixels, the URL parameter is in the The browser of the user is registered by a cookie, which sets our linked page itself. This cookie is then read out by Facebook Pixel and enables the data to be forwarded to Facebook.
With the help of the Facebook pixel, Facebook is on the one hand able to determine the visitors of our online offer as a target group for the display of advertisements (so-called "Facebook ads"). Accordingly, we use the Facebook pixel to only display the Facebook ads placed by us to those Facebook users who have shown an interest in our online offer or who have certain characteristics (eg interests in certain topics or products that are based on the websites visited determined ) which we transmit to Facebook (so-called "Custom Audiences"). With the help of the Facebook pixel, we also want to ensure that our Facebook ads correspond to the potential interest of the users and do not have a nuisance.
The data collected is anonymous to us, so it does not provide us with any conclusions about the identity of the user. However, the data is stored and processed by Facebook, so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes, in accordance with the Facebook data usage guidelines (https: //www.facebook .com / about / privacy /). The data can enable Facebook and its partners to place advertisements on and outside of Facebook.
The data processing associated with the use of the Facebook Pixel is based on our predominantly interest in the evaluation, optimization and economic operation of our legitimate online offer as well as our advertising measures in accordance with Art. 6 Para. 1 lit. f GDPR.
The information generated by Facebook is usually transmitted to a Facebook server and stored there, which can also be transmitted to the Facebook Inc. servers in the USA. Facebook Inc., based in the USA, is certified for the US-European data protection agreement "Privacy Shield", which guarantees compliance with the data protection level applicable in the EU.
To object to the collection by Facebook Pixel and the use of your data to display Facebook Ads as a whole, you can set an opt-out cookie by clicking on the link below, which deactivates Facebook Pixel Tracking:
Facebook Pixel deactivate
This opt-out cookie only works in this browser and only for this domain. If you delete your cookies in this browser, you must click the link above again.
As far as legally required, we have given your consent to the processing of your data described above in accordance with Art. 6 Para. 1 lit. a GDPR obtained. You can revoke your consent at any time with future effect. In order to exercise your revocation, please follow the option described above to make an objection.

10.2  Use of Google Ads Conversion Tracking

This website uses the online advertising program "Google Ads" and, as part of Google Ads, conversion tracking from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). We use the offer of Google Ads to draw attention to our attractive offers on external websites with the help of advertising materials (so-called Google Adwords). In relation to the data from the advertising campaigns, we can determine how successful the individual advertising measures are. We are pursuing the goal of showing you advertising that is of interest to you, to make our website more interesting for you and to achieve a fair calculation of the advertising costs incurred.

The cookie for conversion tracking is set when a user clicks on an ad placed by Google. Cookies are small text files that are stored on your device. These cookies usually lose their validity after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Every Google Ads customer receives a different cookie. Cookies cannot therefore be tracked via the websites of Google Ads customers. The information obtained using the conversion cookie is used to create conversion statistics for Google Ads customers, who opted for conversion tracking.Customers learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, you will not receive any information that can be used to personally identify users. If you do not want to participate in tracking, you can block this use by deactivating the Google Conversion Tracking cookie via your internet browser under the keyword "user settings". You will then not be included in the conversion tracking statistics. We use Google Ads based on our legitimate interest in targeted advertising in accordance with Art. 6 para. 1 lit. f GDPR. As part of the use of Google Ads, personal data may also be transmitted to the servers of Google LLC. come in the US.

In the event of the transfer of personal data to Google LLC. based in the United States, Google LLC. certified for the US-European data protection convention "Privacy Shield", which guarantees compliance with the data protection level applicable in the EU. A current certificate can be viewed here: https://www.privacyshield.gov/list

You can find more information about Google's data protection regulations at the following Internet address: https://www.google.de/policies/privacy/

You can permanently deactivate cookies for advertising specifications by preventing them by making the appropriate settings in your browser software or by downloading and installing the browser plug-in available under the following link:
https://www.google.com/settings/ads/ plugin? hl = en

Please note that certain functions of this website may not be used or may only be used to a limited extent if you have deactivated the use of cookies.

As far as legally required, we have given your consent to the processing of your data described above in accordance with Art. 6 Para. 1 lit. a GDPR obtained. You can revoke your consent at any time with future effect. In order to exercise your revocation, please follow the option described above to make an objection.

10.3  Google Marketing Platform

This website uses the online marketing tool Google Marketing Platform by the operator Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("GMP").

GMP uses cookies to display ads relevant to users, to improve reports on campaign performance, or to prevent a user from seeing the same ads multiple times. Google uses a cookie ID to record which ads are displayed in which browser and can thus prevent them from being displayed multiple times. The processing takes place on the basis of our legitimate interest in the optimal marketing of our website in accordance with Art. 6 Para. 1 lit. f GDPR.

In addition, GMP can use cookie IDs to record conversions related to ad requests. This is the case, for example, if a user sees a GMP ad and later visits the advertiser's website when using the same browser and buys something via this website. According to Google, GMP cookies do not contain any personal information.

Due to the marketing tools used, your browser automatically establishes a direct connection to the Google server. We have no influence on the scope and further use of the data collected by Google through the use of this tool and therefore inform you according to our level of knowledge as follows: By integrating GMP, Google receives the information that you are using the corresponding part of our website Have accessed our website or clicked on an advertisement from us. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, there is a possibility that the provider will find out and save your IP address.As part of the use of GMP, personal data may also be transmitted to the servers of Google LLC. come in the US.

If you want to object to participation in this tracking process, you can deactivate cookies for conversion tracking by setting your browser so that cookies from the domain www.googleadservices.com are blocked (see https: // www. Google.de/settings/ ads), whereby this setting will be deleted if you deactivate your cookies. Alternatively, you can obtain information from the Digital Advertising Alliance at www.aboutads.info about the setting of cookies and make your desired settings. Finally, you can set your browser so that you are informed about the setting of cookies and decide individually whether to accept them or to exclude the acceptance of cookies for certain cases or in general.

In the event of the transfer of personal data to Google LLC. based in the United States, Google LLC. certified for the US-European data protection convention "Privacy Shield", which guarantees compliance with the data protection level applicable in the EU. A current certificate can be viewed here: https://www.privacyshield.gov/list

You can find more information about the data protection regulations of GMP by Google at the following Internet address: https://www.google.de/policies/privacy/

As far as legally required, we have given your consent to the processing of your data described above in accordance with Art. 6 Para. 1 lit. a GDPR obtained. You can revoke your consent at any time with future effect. In order to exercise your revocation, please follow the option described above to make an objection.

10.4  LinkedIn Insight

This website uses the retargeting and conversion tool from LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland, with the help of which visitors to this website can be shown personalized advertisements on the "LinkedIn" platform.
For this purpose, when you visit our website, a cookie, a small text file, is set on the browser of your end device, which loses its validity after 120 days. If the user visits certain pages of this website and is logged into his LinkedIn account at the same time, a connection is established to the LinkedIn servers, via which interest-based advertising can be displayed on the platform.At the same time, the cookie enables anonymous reports on the performance of advertisements on LinkedIn as well as information on website interaction that are provided to us and LinkedIn.
Advertising is not played out and statistical reports are not produced if the user is not logged into his LinkedIn account while visiting this website.
The information obtained using the cookie never allows personal identification of the respective user.
The information is transmitted in accordance with Art. 6 Para. 1 lit. f GDPR based on our legitimate interest in targeted advertising and the statistical evaluation of the success of product ads on LinkedIn and thus serves to optimize our online offer.

You can deactivate the LinkedIn Insight Tool and the display of interest-based advertising on LinkedIn by setting an opt-out cookie at the following link: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out

This opt-out cookie only works in this browser and only for this domain. If you delete your cookies in this browser, you must click the link above again.

You can find more information about LinkedIn's data protection regulations at the following Internet address: https://www.linkedin.com/legal/privacy-policy#choices-oblig

As far as legally required, we have given your consent to the processing of your data described above in accordance with Art. 6 Para. 1 lit. a GDPR obtained. You can revoke your consent at any time with future effect. In order to exercise your revocation, please follow the option described above to make an objection.

11) Web analytics services

Google (Universal) Analytics

Google (Universal) Analytics
This website uses Google (Universal) Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). Google (Universal) Analytics uses so-called "cookies", which are text files that are stored on your computer and that enable an analysis of your use of the website. The information generated by the cookie about your use of this website (including the shortened IP address) is usually transferred to a Google server and stored there, which can also be transmitted to the servers of Google LLC. come in the US.
This website uses Google (Universal) Analytics exclusively with the extension "_anonymizeIp ()", which ensures anonymization of the IP address by shortening and excludes a direct personal reference. The extension will shorten your IP address from Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transferred to a Google LLC server in the USA and shortened there. In these exceptional cases, this processing takes place in accordance with Art. 6 Para. 1 lit. f GDPR based on our legitimate interest in the statistical analysis of user behavior for optimization and marketing purposes.
On our behalf, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide us with other services related to website activity and internet usage. The IP address transmitted by your browser as part of Google (Universal) Analytics will not be merged with other Google data.
You can prevent the storage of cookies by setting your browser software accordingly. However, we would like to point out that in this case you may not be able to use all functions of this website to their full extent.You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading the browser plug-in available under the following link and install:
https : //tools.google.com/dlpage/gaoptout? hl = de
As an alternative to the browser plug-in or within browsers on mobile devices, please click on the following link to set an opt-out cookie that will prevent Google Analytics from collecting data on this website in the future (this opt-out cookie only works in this browser and only for this domain. If you delete your cookies in this browser, you must click this link again): Deactivate Google Analytics
Further information on Google (Universal) Analytics can be found here: https://policies.google.com / privacy? hl = en & gl = de
In the event of the transfer of personal data to Google LLC. based in the United States, Google LLC. certified for the US-European data protection convention "Privacy Shield", which guarantees compliance with the data protection level applicable in the EU. A current certificate can be viewed here: https://www.privacyshield.gov/list
As far as legally required, we have given your consent to the processing of your data as described above in accordance with Art. 6 Para. 1 lit. a GDPR obtained. You can revoke your consent at any time with future effect.In order to exercise your revocation, please follow the option described above to make an objection.

12) Retargeting / remarketing / referral advertising

Bing Ads (Microsoft Corporation)
This website uses the conversion tracking technology "Bing Ads" from Microsoft (Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA). Microsoft Bing Ads places a cookie on your computer if you have reached our website via a Microsoft Bing ad. Cookies are small text files that are stored on your device. These cookies lose their validity after 180 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Microsoft and we can recognize that the user clicked on the ad and was redirected to this page (conversion page). If personal data are processed, this is done in accordance with Art. 6 Para. 1 lit.
The information collected using the conversion cookie is used to create conversion statistics, ie to record how many users reach a conversion page after clicking on an advertisement. This tells us the total number of users who clicked on our ad and were redirected to a page with a conversion tracking tag. However, we do not receive any information that can be used to personally identify users.
Microsoft Corporation, based in the USA, is certified for the US-European data protection agreement “Privacy Shield”, which guarantees compliance with the data protection level applicable in the EU.
If you do not want to participate in tracking, you can object to this by deactivating the Bing Ads conversion tracking cookie via your Internet browser under User Settings.You will then not be included in the conversion tracking statistics. Alternatively, you can use the deactivation page for consumers from the EU http://www.youronlinechoices.com/de/praferenzmanagement/ to
check whether advertising cookies from Microsoft are set in your browser and deactivate them.
You can find more information about Microsoft Bing Ads' privacy policy at the following Internet address: https://privacy.microsoft.com/de-de/privacystatement
As far as legally required, we have given your consent to the processing of your data described above in accordance with Art. 6 Para. 1 lit. a GDPR obtained. You can revoke your consent at any time with future effect.In order to exercise your revocation, please follow the option described above to make an objection.

Google Ads Remarketing
Our website uses the functions of Google Ads Remarketing, we hereby advertise this website in the Google search results and on third-party websites. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). For this purpose, Google sets a cookie in the browser of your end device, which automatically enables interest-based advertising using a pseudonymous cookie ID and on the basis of the pages you visit. The processing takes place on the basis of our legitimate interest in the optimal marketing of our website in accordance with Art. 6 Para. 1 lit. f GDPR.
Any further data processing will only take place if you have agreed with Google that your internet and app browser history will be linked by Google to your Google account and information from your Google account will be used to personalize the advertisements that you place on the web consider . If you are logged in to Google in this case while visiting our website, Google uses your data together with Google Analytics data to create and define target group lists for cross-device remarketing. To do this, Google temporarily links your personal data to Google Analytics data in order to form target groups. As part of the use of Google Ads Remarketing, personal data may also be transmitted to the servers of Google LLC. come in the US.
You can permanently deactivate the setting of cookies for advertising requirements by downloading and installing the browser plug-in available under the following link: https://www.google.com/settings/ads/onweb/
Alternatively, you can contact Digital Inform the Advertising Alliance at www.aboutads.info about the setting of cookies and make settings for this. Finally, you can set your browser so that you are informed about the setting of cookies and decide individually whether to accept them or to exclude the acceptance of cookies for certain cases or in general. If cookies are not accepted, the functionality of our website may be restricted.
In the event of the transfer of personal data to Google LLC. based in the United States, Google LLC.certified for the US-European data protection convention "Privacy Shield", which guarantees compliance with the data protection level applicable in the EU. A current certificate can be viewed here: https://www.privacyshield.gov/list
Further information and the data protection regulations regarding advertising and Google can be viewed here:
https://www.google.com/policies/technologies/ads /
As far as legally required, we have given your consent to the processing of your data described above in accordance with Art. 6 Para. 1 lit. a GDPR obtained. You can revoke your consent at any time with future effect. In order to exercise your revocation, please follow the option described above to make an objection.

13) Tools and other

13.1  Google reCAPTCHA

On this website we also use the reCAPTCHA function from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). This function primarily serves to differentiate whether an entry is made by a natural person or whether it is misused by mechanical and automated processing. The service includes sending the IP address and any other data required by Google for the reCAPTCHA service to Google and is carried out in accordance with Art. 6 Para. 1 lit. f GDPR based on our legitimate interest in establishing individual responsibility on the Internet and avoiding abuse and spam. As part of the use of Google reCAPTCHA, personal data can also be transmitted to the servers of Google LLC. come in the US.

In the event of the transfer of personal data to Google LLC. based in the United States, Google LLC. certified for the US-European data protection convention "Privacy Shield", which guarantees compliance with the data protection level applicable in the EU. A current certificate can be viewed here: https://www.privacyshield.gov/list

Further information on Google reCAPTCHA and Google's data protection declaration can be viewed at: https://www.google.com/intl/de/policies/privacy/

As far as legally required, we have given your consent to the processing of your data described above in accordance with Art. 6 Para. 1 lit. a GDPR obtained. You can revoke your consent at any time with future effect. In order to exercise your revocation, please follow the option described above to make an objection.

13.2  Google Customer Reviews (formerly Google Trusted Stores program)

We work with Google as part of the Google Customer Reviews program. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). This program gives us the opportunity to get customer reviews from users of our website. After a purchase on our website, you will be asked whether you would like to take part in an email survey from Google. If you give your consent in accordance with Art. 6 Para. 1 lit. a GDPR, we transmit your email address to Google. You will receive an email from Google Customer Reviews asking you to rate the buying experience on our website.The rating you submit will then be combined with our other ratings and displayed in our Google Customer Reviews logo and in our Merchant Center dashboard. Your rating will also be used for Google seller ratings. As part of the use of Google customer reviews, personal data may also be transmitted to the servers of Google LLC. come in the US.

You can revoke your consent at any time by sending a message to the person responsible for data processing or to Google.

In the event of the transfer of personal data to Google LLC. based in the United States, Google LLC. certified for the US-European data protection convention "Privacy Shield", which guarantees compliance with the data protection level applicable in the EU. A current certificate can be viewed here: https://www.privacyshield.gov/list

You can find more information on Google's data protection in connection with the Google Customer Reviews program at the following link: https://support.google.com/merchants/answer/7188525?hl=de

You can read more about data protection from Google seller ratings at this link: https://support.google.com/google-ads/answer/2375474

14) Rights of the data subject

14.1  The applicable data protection law grants you comprehensive data protection rights (information and intervention rights) to the person responsible with regard to the processing of your personal data, about which we inform you below:

• Right to information in accordance with Art. 15 GDPR: In particular, you have a right to information about your personal data processed by us, the processing purposes, the categories of processed personal data, the recipients or categories of recipients to whom your data have been or will be disclosed, the planned storage period or the criteria for determining the storage period, the existence of a right to correction, deletion, restriction of processing, objection to processing, complaint to a supervisory authority, the origin of your data if we did not collect it from you, that Existence of automated decision-making including profiling and, if necessarymeaningful information about the logic involved and the scope that affects you and the intended effects of such processing, as well as your right to be informed about the guarantees under Art.46 GDPR if your data is forwarded to third countries;
• Right to correction in accordance with Art. 16 GDPR: You have the right to immediate correction of incorrect data concerning you and / or completion of your incomplete data stored by us;
• Right to deletion according to Art. 17 GDPR: You have the right to request the deletion of your personal data if the requirements of Art. 17 Para. 1 GDPR are met. However, this right does not exist in particular if the processing is necessary to exercise the right to freedom of expression and information, to fulfill a legal obligation, for reasons of public interest or to assert, exercise or defend legal claims;
• Right to restriction of processing in accordance with Art. 18 GDPR: You have the right to request the restriction of the processing of your personal data as long as the correctness of your data, which you disputed, is checked, if you reject the deletion of your data due to inadmissible data processing and instead the request restriction of the processing of your data if you need your data to assert, exercise or defend legal claims, after we no longer need this data after the purpose has been achieved or if you have objected for reasons of your special situation, as long as it is not certain whether our legitimate ones Reasons outweigh;
• Right to information in accordance with Art. 19 GDPR: If you have asserted the right to correction, deletion or restriction of processing against the person responsible, he is obliged to correct or delete the data to all recipients to whom your personal data have been disclosed Notify processing restrictions unless this proves to be impossible or involves a disproportionate effort. You have the right to be informed about these recipients.
• Right to data portability according to Art. 20 GDPR: You have the right to receive your personal data that you have provided to us in a structured, common and machine-readable format or to request the transfer to another person responsible, insofar as this is technically feasible;
• Right to revoke consent given in accordance with Art. 7 Para. 3 GDPR: You have the right to revoke your consent to the processing of data at any time with future effect. In the event of revocation, we will delete the data concerned immediately, unless further processing can be based on a legal basis for processing without consent. The withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal;
• Right to lodge a complaint in accordance with Art. 77 GDPR: If you believe that the processing of your personal data violates the GDPR, you have the right to lodge a complaint with a supervisory authority, particularly in the, without prejudice to any other administrative or judicial remedy Member State of your whereabouts, your place of work or the place of the alleged violation.

14.2  RIGHT TO OBJECT

WHEN WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF OUR PRINCIPLE OF INTERESTED LEGAL INTEREST, YOU HAVE THE RIGHT TO MAKE THIS FOR ANY REASON, FOR REASONS THAT THEIR SPECIFIC SITUATION IS FOR THE SITUATION.
If you exercise your right to object, we will stop processing the data concerned. PROCESSING IS SUBJECT TO BE PROVIDED IF WE CAN PROVIDE OBLIGATORY PROTECTED REASONS FOR THE PROCESSING, WHICH EXERCISE YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FUNDAMENTAL PROPERTIES, OR IF THE PROCESSING OF PUBLICITY OR PEDICTION.

IF YOUR PERSONAL DATA IS PROCESSED BY US TO OPERATE DIRECT ADVERTISEMENT, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO PROCESS PERSONAL DATA FOR THE PURPOSE OF SUCH ADVERTISING. YOU CAN EXERCISE THE CONTRADICTION AS DESCRIBED ABOVE.

If you exercise your right to object, we will stop processing the data concerned for direct marketing purposes.

15) Duration of storage of personal data

The duration of the storage of personal data is measured on the basis of the respective legal basis, the purpose of processing and - if relevant - also on the basis of the respective legal retention period (eg retention periods under commercial and tax law).

When processing personal data based on an express consent in accordance with Art. 6 Para. 1 lit. a GDPR, this data is stored until the data subject withdraws their consent.

Are there statutory retention periods for data that is part of legal or similar legal obligations on the basis of Art. 6 Para. 1 lit. b GDPR are processed, this data will be routinely deleted after the retention periods have expired, provided that they are no longer required for contract fulfillment or contract initiation and / or if we do not have a legitimate interest in further storage.

When processing personal data on the basis of Art. 6 Para. 1 lit. f GDPR, this data is stored until the data subject exercises his right to object pursuant to Art. 21 Para. 1 GDPR, unless we can demonstrate compelling legitimate reasons for the processing that outweigh the interests, rights and freedoms of the data subject, or the processing serves to assert, exercise or defend legal claims.

When processing personal data for the purpose of direct advertising on the basis of Art. 6 para. 1 lit. f GDPR, this data is stored until the data subject exercises his right to object pursuant to Art. 21 Para. 2 GDPR.

Unless otherwise stated in the other information in this declaration on specific processing situations, stored personal data will be deleted when they are no longer necessary for the purposes for which they were collected or otherwise processed.